Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan
Leila
Zolikhaei Sayyar
PHD Student of Agricultural Development, Bu-Ali Sina University, Hamadan
author
Efat
Mosavi
Master of Rural Development, Bu-Ali Sina University, Hamadan
author
Mehrdad
pouya
Head of Agricultural Extension and Education Dept., Nahavand Higher Education Complex, Bu-Ali Sina University, Hamadan, Iran
author
Karim
Naderi Mahdeei
Associate Professor, Agricultural extension and Rural Development, Bu-Ali Sina University, Hamadan
author
text
article
2017
per
The main purpose of this study was to investigate ways of improving the performance of some consumer cooperative businesses in Hamedan province, Iran, through redesigning their productive capacity. In this descriptive applied survey research, two questionnaires were designed: one to collect the opinions of the managers of the cooperatives (n1 = 82) and the other for their members as consumers (n2 = 160). The validity of the instruments was ensured by a panel comprised of scholars from Bu-Ali Sina University and experts from the provincial bureau of the Ministry of Cooperatives, Labour and Social Welfare, while their reliability was calculated to be 0.78 and 0.93 using the Cronbach’s alpha via two separate pilot studies. To analyze the data collected from the questionnaires and to further investigate the construct validity of the cooperatives' business performance in the proposed model, a confirmatory factor analysis was done and SPSS and LISRELsoft ware programs were utilized respectively. Meanwhile, the goodness of fit indicators confirmed the consistency of the proposed model with the field evidence. From the viewpoint of the managers, the following factors account for 64.59 percent of the improved business performance of cooperatives: (1) legal and financial protections, (2) physical facilities, (3) personnel motivation, (4) goods quality improvement, (5) marketing/advertising, and (6) trust building amongst managers and staff. Nevertheless, the customers mentioned that the following features could largely improve the cooperatives' business performance: (1) being quality-based and customer-based, (2) advertising and informing, (3) behavior of personnel, (4) improving some physical factors, and (5) developing electronic services.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
1
30
https://bar.yazd.ac.ir/article_980_6f11d157849cdc48234793b448ba580f.pdf
dx.doi.org/10.29252/bar.9.17.1
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries
Gholamreza
Jamali
Assistant Professor, Industrial Management Department, Persian Gulf University, Bushehr, Iran
author
Marzieh
Fallah
MSc, Industrial Management, Persian Gulf University, Bushehr, Iran
author
text
article
2017
per
The main purpose of this paper is to investigate the supply chain agility of businesses that support the Iranian oil and petrochemical industries with the equipment they require. According to the literature, through questionnaires, the factors affecting the supply chain agility have been identified. The statistical population of the study was 200 experts and managers in businesses that provide equipment for the Iranian oil and petrochemical industries. The confirmatory factors were analyzed using the LISREL software, and a test of goodness of fitness was conducted on the model. The results show that certain factors significantly affect the agility of the supply chains. These factor include top managers’ vision, integration, human resources, flexibility, response speed, cost, innovation and learning, continuous improvement, integration of strategies, recognizing customer's requirements, sensitivity to markets and customers, customers’ satisfaction, information infrastructures, access to information, and technological innovations. Finally, according to the research results, some applicable suggestions are presented for improvement of supply chain agility in businesses that provide equipment for the Iranian oil and petrochemical industries.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
31
53
https://bar.yazd.ac.ir/article_981_61d0a1f70dd40c90a32ba5aa357119ad.pdf
dx.doi.org/10.29252/bar.9.17.31
The Impact of International Marketing Strategies on Export Performance
Reza
Rezaee
Master of Business Administration University of Urmia
author
text
article
2017
per
Selecting an input method is one of the most critical and important strategic decisions for companies that seek to expand globally and have chosen their target markets. The aim of this study is to investigate the impact of international marketing strategies on the export performance of manufacturing and export companies. This study is objective-based and functional. Also, according to the way of the data are collected, it is a descriptive and correlational study. The statistical population of this study comprised the manufacturing and export companies of West Azarbaijan. The data were collected in the second half of 2014 using a standardized questionnaire, and interviews as a complementary tool. To assess the reliability of the questionnaire, Cronbach’s alpha coefficient was used. To analyze the data, Kolmogorov-Smirnov test and a regression software package of SPSS21 were used. The analysis of data showed that international marketing strategies have a significant impact on export performance. The sub-hypothesis suggested that full standardization strategies have no significant effect on it, fully adaptive strategies have a significant effect and fairly adaptive strategies hasn’t significant effect on export performance.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
55
80
https://bar.yazd.ac.ir/article_982_d475574ddcaf4543fdf73853e52c5e41.pdf
dx.doi.org/10.29252/bar.9.17.55
Service Quality and Electronics in Agile Banking Industry
Mohammad Mahdi
Mozaffari
Assistant Professor, Department of Industrial Management, Imam Khomeini International University, Qazvin, Iran
author
text
article
2017
per
This paper presents an applied study that is of a descriptive nature in terms of data collection. The study is conducted in two stages: qualitative and quantitative. It aims to provide a model to explain the factors affecting the quality of agile banking services. The target population in the qualitative stage consists of academic and banking industry experts. In the quantitative stage, the target population consists of the customers of the National Bank of Iran in the city of Qazvin. In this study, in order to assure the reliability of the measurement instruments, three criteria are used, including factor loadings, Cronbach's alpha and composite reliability. Also, in order to evaluate the relationship between the variables and their impacts on each other, the partial least squares method (PLS) and the smart-pls software are used. The results confirm all the research hypotheses including the effects of behavioral quality of service providers, quality of machine services, quality of electronic services, quality of transactional services and quality of service system on the quality of agile banking services.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
81
97
https://bar.yazd.ac.ir/article_983_47f68b1b099c41366e2539928d09dc49.pdf
dx.doi.org/10.29252/bar.9.17.81
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing
Nasrin
Mangeli
Ph.D. Student, Department of Agricultural Extension, Communication and Rural Development, Faculty of Agriculture, University of Zanjan
author
Rohollah
Rezaei
Associate Professor, Department of Agricultural Extension, Communication and Rural Development, Faculty of Agriculture, University of Zanjan
author
Leila
Safa
Assistant Professor, Department of Agricultural Extension, Communication and Rural Development, Faculty of Agriculture, University of Zanjan
author
text
article
2017
per
This descriptive survey research was conducted to investigate the effect of customer performance on the relationship between financial performance and entrepreneurial marketing. The population of the study was comprised of all the greenhouse keepers in the county of Jiroft in Kerman Province (N = 1022). According to the table proposed by Bartlett et al. (2001), a sample size of 246 was selected using a stratified random sampling method. The data were collected through standard questionnaires and analyzed with the Structural Equation Modeling (SEM) multivariate technique, using AMOS20 software. The bootstrapping method was used for testing the mediating effect. The results showed that entrepreneurial marketing has a positive and significant effect on financial performance (ρ-value = 0.001, β = 0.66); it explained about 44 percent of its variances. In addition, as the results indicated, the sum of the indirect effects of entrepreneurial marketing on financial performance through the variable of customer performance was significant (ρ-value = 0.001, β = 0.214), and customer performance partially mediated the effect of entrepreneurial marketing on financial performance.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
99
123
https://bar.yazd.ac.ir/article_984_a276486c8734d4a2951346f3f27e4d50.pdf
dx.doi.org/10.29252/bar.9.17.99
Consumers’ Value Orientation and their Tendency for Purchase Behavior
Yalda
Rahmati Ghofrani
Assistant Professor, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
author
Mohammad
Taleghani
Associate Professor, Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran
author
Ebrahim
Chirani
Assistant Professor, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
author
text
article
2017
per
To achieve sustainable development, efforts should go beyond cleaner production to sustainable consumption. Sustainable consumption has become increasingly important to prevent non-environmental practices of producers. So, the aim of this study is to investigate the factors that influence environmental purchase behavior with an emphasis on dominant value orientations in the society. For this study, the data have been collected from Iranians who buy or use organic products at least once. A survey questionnaire was distributed among customers in five provinces of Iran, which have centers of producing and selling organic food products. The result showed that altruistic and biospheric value orientations are the factors that affect consumers’ environmental attitudes; however, the impact of the egoistic value orientation on environmental attitudes is not confirmed. Additionally, the egoistic value orientation has direct effects on tendency for environmental purchasing. In this case, the impacts of altruistic and biospheric value orientations are not confirmed. The implications for marketers and environmentalists are discussed, and future research directions are presented.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
125
147
https://bar.yazd.ac.ir/article_985_ce660c4432c0cf21e2088ced899cb757.pdf
dx.doi.org/10.29252/bar.9.17.125
Effectiveness of Advertisements on Electronic Social Networks
Mohsen
Shafiei Nikabadi
Assistant Professor Department of Industrial Management, Faculty of Economics, Management and Administrative Sciences, Semnan university, Semnan, Iran
author
Ali Asghar
Zarei
Masters student MBA, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran
author
text
article
2017
per
Nowadays, the impact of advertising on the growth and survival of organizations is undeniable in the present turbulent and competitive environment. With an increase of membership in electronic social networks, advertising on these networks has become the most important and effective marketing activity. Virtual social networks, known to be the most important communication and marketing tools in societies of the world, have increasing significance in attracting audience and presenting an enormous source of potential customers. This makes it more critical to identify factors that affect the acceptance of advertisements in electronic social networks. This study is an applied and non experimental piece of research which is descriptive and correlational in nature by virtue of its functional goal and data collection method. The study is done with 188 electronic social network users. Cronbach's alpha and a composite reliability test are used to evaluate the reliability. Also, the methods of content analysis, structural analysis and diagnostic validity are used to check the validity. Advertising effect indicators are introduced in nine dimensions, the conceptual framework is provided, and the indicators are confirmed through factor analysis. The analytical software programs were SPSS and Smart PLS. According to the findings, entertaining, resenting and awareness of advertising have effects on users’ attitudes toward advertisements; attitudes toward advertisements, in turn, affect advertisements acceptance as the basic factor determining the effectiveness of advertising.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
149
173
https://bar.yazd.ac.ir/article_986_1c034be98e8716cf568209df20e9d073.pdf
dx.doi.org/10.29252/bar.9.17.149
The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction
Abbas
Abbasi
Associate Professor, Department of Management, Faculty of Economics, Management and Social Sciences, Shiraz University, Shiraz, Iran
author
Niayesh
Rostampour Shahidi
MSc. student in Marketing Management, Faculty of Economics, Management and Social Sciences, Shiraz University, Shiraz, Iran
author
Esmail
Bazyar Hamzekhani
MSc. student in marketing management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
author
text
article
2017
per
The aim of the present study is to form destination loyalty by destination experience, destination image and destination satisfaction. In order to collect the data, a questionnaire was used, and the collected data on the investigated sample (local and foreign tourists in A-class five-star hotels of Shiraz) were analyzed using the descriptive SPSS software. Also, a structural equation was modeled with the approach of minimum detailed squares (i.e. Smart PLS software). The number of participants in this study, concerning the research limitations, was 82. This study consisted of five hypotheses, all of which were confirmed. The results showed that destination image has positive effects on destination satisfaction and destination loyalty. Also, destination experience has the positive effect on destination satisfaction and destination loyalty. Finally, destination satisfaction increases customer satisfaction.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
175
196
https://bar.yazd.ac.ir/article_987_b1db266e2f256a1405569b7f5a0731b8.pdf
dx.doi.org/10.29252/bar.9.17.175
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry
Arman
Ahmadizad
Assistant Professor, University of Kurdistan, Sanandaj, Iran
author
Maryam
Varmaghani
Master of Business Management, University of Kurdistan, Sanandaj, Iran
author
Parviz
Kafcheh
Assistant Professor, University of Kurdistan, Sanandaj, Iran
author
text
article
2017
per
Nowadays days there are different kinds of developments of the Information Technology in different societies. The reasons for this difference have been the rate of adopting technology which has been the main concerns for many researches. In this survey, as a part of a study on the adoption of technologies, the effective factors influencing the adaption and implementation of e-marketing on the part of the employees in the hotels and travelling agencies in the Kurdistan Province have been surveyed. The statistical population in this survey included 756 employees working in the travelling agencies and in the reservations and marketing department in the hotels in the Kurdistan Province. The sample of the study included 255 people from among these employees in these centers who have used at least one of the e-marketing tools. The instrument used to collect the related data for the survey was a questionnaire and the data were analyzed by using descriptive statistics, measurement model test and structural model test. The results revealed that organizational, environmental, technological factors and also the perceived ease of use had significant and positive effect on the adoption and Implementation of e-marketing and the perceived ease of use had the most amount of effect and significance and the technological factors had the least amount of effect and significance.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
197
224
https://bar.yazd.ac.ir/article_988_6f56c2f3a29cacb46225a284bae46afe.pdf
dx.doi.org/10.29252/bar.9.17.197
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave
Soheila
Heidari
MA in Business Administration, University of Kurdistan, Sanandaj, Iran
author
Fakhraddin
Maroofi
Associate Professor, University of Kurdistan, Sanandaj, Iran
author
Arman
Ahmadizad
Assistant Professor, University of Kurdistan, Sanandaj, Iran
author
text
article
2017
per
This study aims to investigate the effects of emotional intelligence and resilience on salespersons’ propensity to leave, considering the mediating roles of emotional exhaustion and work-family conflict. The present paper is a questionnaire-based survey of sales forces in fifty eight firms in Kermanshah food industry. Overall, 215 salespeople were selected via Cochran’s formula and simple random sampling. The data were collected using a questionnaire whose validity and reliability were evaluated using construct and content validity indices and Cronbach’s alpha respectively. To analyze the data, descriptive statistics and structural equation modeling (SEM) were applied. The findings show that sales force propensity to leave, either directly or indirectly (via exhaustion and work-family conflicts), is significantly and negatively affected by their emotional intelligence, but direct effects are greater than indirect ones. Also, sales force propensity to leave, either directly or indirectly (via emotional exhaustion) is significantly and negatively affected by their emotional intelligence, but direct effects are greater than indirect ones. The results also indicate that work-family conflict has a positive and significant effect on sales forces’ emotional exhaustion, and emotional exhaustion has a positive and significant effect on the willingness of those forces to leave their organizations.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
225
247
https://bar.yazd.ac.ir/article_989_c70db44f16ad1ae2d69dc28e87b146e0.pdf
dx.doi.org/10.29252/bar.9.17.225
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity
Fereshteh
Mansouri Moayyed
Assisstant Profesore, Management & Econimics Faculty, Tarbiat Modares University
author
Salar
Daneshfar
Master of Business Administration, Management & Econimics Faculty, Tarbiat Modares University
author
Mahdieh
Barati
Master of Business Administration, Management & Econimics Faculty, Tarbiat Modares University
author
text
article
2017
per
Nowadays, branding and brand management are of much interest in the world of marketing. The main purpose of many organizations is building a powerful brand in the market. Among the tangible aspects of a product or a service, the most important one is the brand image, which most marketing strategies focus on and tend to highlight. Since consumers with specific personalities choose brands with a congruent image, the complex problem that brand managers face is how to create a brand personality that is compatible with the character of target market consumers. The purpose of this study is to examine the relationship between brand-self image congruence and brand equity. This study also examines the relationship between brand equity and brand purchase intention in Shahrvand chain stores. To achieve this goal, the research model was tested by the data collected through a questionnaire handed to 267 customers of Shahrvand stores. This helped to model structural equations. The results of the data analysis showed the positive influence of self-image congruence with the store’s brand image on the brand awareness, perceived quality of the brand, brand loyalty, and brand association. In addition, the effect of all the aspects of brand equity on purchase intention was confirmed.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
249
274
https://bar.yazd.ac.ir/article_990_6921465e21c861ef3155fea6aace8497.pdf
dx.doi.org/10.29252/bar.9.17.249
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market
n
m
دانشیار دانشگاه یزد
author
f
b
کارشناسی ارشد مهندسی مالی و مدیریت ریسک
author
r
z
کارشناسی ارشد مهندسی صنایع، سیستمهای اقتصادی اجتماعی
author
text
article
2017
per
Existence of a strong stock market is one of the most important elements in a country's development, which leads a huge amount of liquidity from non-productive activities to productive ones. Stock market is one of those markets in which a proper activity can bring the shareholders a perfect and safe amount of profit. Volatility is one of the characteristics of stock markets which causes risks in them. To take advantage of volatility and to gain more profit, the very moment of entering or leaving the market is considered as a crucial factor. This study aims to determine a beneficial strategy for entering and leaving a stock market and to examine the industry index efficiency of the market. Also, the paper checks if these indexes follow a specific pattern. The statistical population consists of 29 industries in Tehran Stock Market studied during 2009-2013. The required financial data for examining the hypotheses are collected from the stock market website. Examination of the hypotheses was accomplished through mixed data. The results show that the stock market does not behave in the same way in similar time periods. Also, the only useful strategy for entering and exiting the stock market, namely the optimum strategy, is attainable, and, based on observations, the momentum strategy is effective.
Journal of Business Administration Researches
Yazd University
2645-386X
9
v.
17
no.
2017
275
298
https://bar.yazd.ac.ir/article_991_00dc7c59d41613f43a5b02588fdc58f2.pdf
dx.doi.org/10.29252/bar.9.17.275