ORIGINAL_ARTICLE
بررسی رابطه بین کیفیت وبسایت و تحریکپذیری مصرفکننده با تمایل به خرید ناگهانی در محیط اینترنت
توسعه اینترنت تأثیر شدیدی بر محیط بازاریابی در سطح جهان داشته است. گسترش پذیرش اینترنت و رشد سریع کانالهای خردهفروشی اینترنتی، مصرفکنندگان را با انبوه محرکهایی مواجه ساخته است که تمایل به خرید آنلاین را در آنان افزایش میهد. ظهور اینترنت به عنوان یک کانال خرید جایگزین، به مصرفکنندگان اجازه میدهد تا با فراغت خاطر به امر خرید بپردازند. همین موضوع سبب پیدایش فرصتهای جدیدی برای خرید ناگهانی در محیط اینترنت شده است. علیرغم رشد قابل ملاحظۀ خریدهای اینترنتی و فراگیری هر چه بیشتر رفتار خرید ناگهانی، هیچ پژوهش قابل ملاحظهای در زمینه بررسی عوامل موثر بر رفتار خرید ناگهانی مصرفکنندگان ایرانی در محیط اینترنت انجام نشده است. در این پژوهش به بررسی عوامل موثر بر تمایل به خرید ناگهانی آنلاین در بین کاربران وبسایت خرید گروهی تخفیفان پرداختیم. نتایج تجزیه و تحلیل دادههای جمعآوریشده با استفاده از پرسشنامه و سنجش مدل تحقیق با استفاده از نرمافزار لیزرل نشان دادند که تحریکپذیری مصرفکننده و کیفیت وبسایت رابطهای مثبت با تمایل به خرید ناگهانی آنلاین دارند. رابطه مثبت میان کیفیت وبسایت و تحریکپذیری مصرفکننده تایید نشد.
https://bar.yazd.ac.ir/article_1142_ee0ee2c0e7dd65076750ee5b46f527d5.pdf
2018-08-23
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تحریک پذیری مصرف کننده
تمایل به خرید ناگهانی
کیفیت وب سایت
محمد صالح
ترکستانی
torkestani@gmail.com
1
استادیار گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی
AUTHOR
منا
زندمهر
m.zandmehr@gmail.com
2
کارشناس ارشد گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی
LEAD_AUTHOR
سید محمد
افصحی زاده
afsahizadeh@gmail.com
3
کارشناس ارشد گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی
AUTHOR
1- Azar, A. (2011). The result of population survey from internet users ,publication of central statics of iran ,Tehran
1
2- Nazari, M., & Ghaderi abed, `A.H. (2011). Providing a model to investigating the influencing factors on impulse buying behavior. Journal of business marketing, faculty of management of university of Tehran.10,Winter.
2
3- Barratt, E. S. (1983). The biological basis of impulsiveness: the significance of timing and rhythm disorders. Personality and Individual Differences, 4, 387-391.
3
4- Dawson S., Kim M. (2009) .External and internal trigger cues of impulse buying online, Direct Marketing. An International Journal, 3:1, 20-34.
4
5- Dawson S., Kim M., (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14:2, 230-246.
5
6- Donthu, N. and Garcia, A. (1999). The Internet Shopper. Journal of Advertising Research, 39:3, 52-58.
6
7- Gorlyn M., Keilp J. G., Tryon W. W., Mann J. J. (2005). Performance test correlates of component factors of impulsiveness. Personality and Individual Differences, 38, 1549–1559.
7
8- Hodge R., Jeffrey A. (2007). Factors influencing impulse buying during an online purchase. Electron Commerce Res, 7, 367–379.
8
9- Hung C. (2008). The Analysis of Factors that Influence Female Impulse Buying during Online Transactions. University of Nottingham, master’s thesis.
9
10-Koski N. (2004). Impulse Buying on the Internet: Encouraging and Discouraging Factors. Frontiers of E-Business Research, 23-35.
10
11- Kruszka A. (2012). why did I just buy that why did I just buy that? A Look at Impulse Buying in the Atmosphere of Daily Deals. American University, master’s thesis.
11
12-Li, H., Kuo, C., and Russell, M. G. (1999). The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer’s On-Line Buying Behavior. Journal of Computer Mediated Communication, 5:2, n/a.
12
13-Mai, N. T. T., Jung, K., Lantz, G.., and Loeb, S. G. (2003). An explanatory investigation into impulse buying behavior in a transitional economy: A study of urban consumers in Vietnam. Journal of International Marketing, 11:2, 13-35.
13
14-Parboteeah V. )2005(. A Model of online impulse buying: An empirical study, Washington State University, PhD thesis.
14
15-Parboteeah V., Valacich J., Wells, J. (2009). The Influence of Website Characteristics on a Consumer’s Urge to Buy Impulsively. Information Systems Research, 20:1, 60-78.
15
16-Park E., Kim E., Funches V., Foxx W. (2010). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 1-7.
16
17-Phau, I. and Lo, C.C. (2004). Profiling fashion innovators: a study of self-concept, impulse buying and internet purchase intent. Journal of Fashion Marketing & Management, 8:4, 399-411.
17
18-Ruhrmann E. et al. (2006). Impulsiveness in obsessive–compulsive disorder: results from a family study. Acta Psychiatr Scand, 115, 41-47.
18
19-Saarela, A., Stoorvogel, A., Zinkweg M. (2008). Buy now, Think Later. An insight on impulse buying behavior on the Internet. Louisiana State University, master’s thesis.
19
20-Sirhindi, A. (2010). A Critical Review of in-store and online impulse purchase behavior. Oklahoma State University, master’s thesis.
20
21-Stanford, M. et al. (2009). Fifty years of the Barratt Impulsiveness Scale: An update and review. Personality and Individual Differences, 47, May, 385–395.
21
22-Verhagen, T., van Dolen, W. (2011) .The influence of online store beliefs on consumer online impulse buying. A model and empirical application, Information & Management, 1-8.
22
23-Wells, J., Parboteeah, V., Valacich, J. (2011). Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality. Journal of the Association for Information Systems, 12:1, 32-56.
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24-Youn, S.H. (2000). The dimensional structure of consumer buying impulsivity: measurement and validation", unpublished doctoral dissertation, University of Minnesota, Minneapolis, MN.
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ORIGINAL_ARTICLE
ارزیابی کارکردهای برنامههای تشویقی دولت بر عملکرد صادرات
عملکرد صادراتی، برنامههای تشویقی دولت، صادرات مصالح ساختمانی ایرانبا وجودبرخورداریاز ظرفیتهایبالای صادراتی،سهمکمیازبازارهایبینالمللی رادر اختیارداردوبا وجود روند صعودی آناززمانتدوین برنامهسومتوسعه، همچنان فاصله زیادی با شرایطمطلوبدارد. با توجه به اهمیت نقش توسعه صادرات غیرنفتی، سیاست تشویقصادرات و راههای اثربخشتر کردن آن بهعنوانیکیازراهبردهایاصلیدرراستایسیاست کلانرشد اقتصادی کشور همواره مورد توجه بوده است. در این مطالعه نیز با هدف بررسی اثر برنامههایتوسعهصادرات ایران بر عملکردصادراتی، عملکرد صادرکنندگان مصالح ساختمانی با تأکید بر اثر برنامههای تشویقی صادرات مورد ارزیابی قرار گرفت. به همین منظور، 38 شرکت نمونه برگزیده در سال 1393 در زمینه صادرات مصالح ساختمانی به عنوان جامعه آماری، انتخاب شدند. دادههای مورد نیاز به روش پرسشنامهای، جمعآوری و از طریق معادلات ساختاری با استفاده از دو نرم افزار SPSS و LISREL تجزیه و تحلیل شدند. نتایج نشان داد که متغیرهای «ادراک مدیر از بازار صادرات»، «دانش صادراتی»، «استراتژی صادراتی» و «بکارگیری مشوقهای صادراتی» حدود 71 درصد از متغیر «عملکرد صادراتی» این شرکتها را تبیین میکنند که با توجه به ضرایب بدستآمده اثر «استراتژی صادراتی» بر افزایش «عملکرد صادراتی» بیشتر از سایر متغیرها است. همچنین افزایش یک درصدی «برنامههای تشویقی دولت» میتواند ضمن افزایش به ترتیب 33/0 و 51/0 درصدی درک مدیران شرکتها از بازار صادارات و دانش صادراتی آنها، بر «تعهد صادراتی»، 29/0، بر «استراتژی صادرات»، 22/0 و بر «عملکرد صادراتی» 29/0 درصد مؤثر باشد.
https://bar.yazd.ac.ir/article_1143_ee25b658a4a9d4e0257d75fda3ef479d.pdf
2018-08-23
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عملکرد صادراتی
برنامههای تشویقی دولت
صادرات مصالح ساختمانی
حبیب
شهبازی
hashahbazi@ut.ac.ir
1
استادیار دانشگاه سید جمالالدیناسدآبادی، همدان
LEAD_AUTHOR
بابک
شکیبانیا
babak_shakibania@yahoo.com
2
کارشناس ارشد مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد رشت، رشت
AUTHOR
اکرم
عباسی فر
zahir_1379@yahoo.com
3
کارشناس دفتر برنامهریزهای اقتصادی، سازمان حمایت از مصرفکنندگان و تولیدکنندگان، تهران
AUTHOR
1- Bamdad, N., and BikhBayondari, A. (2008). the relationship between export promotion and export promotion programs of Iran's stone companies, Msc Thesis, Management and Planning Institute for Higher Education and Research.
1
2- Baron, R. M. and Kenny, D. A. (1986). The Moderator –mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51 (6),1173-1182.
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3- Durmuşoğlu, S., Gerhard, A., Dilek Zamantili, N., Alvarez, R., and Mughan, T. (2012). The effect of government-designed export promotion service use on small and medium-sized enterprise goal achievement: a multidimensional view of export performance, Industrial Marketing Management, 41 (4),680-692.
3
4- Griffith, D., Czinkota, A., and Michael, R. (2012). Release The constraints: solving the problems of export financing in troublesome times, Business Horizen, 55, 251-260.
4
5- Haghighi, M., Firoozian, M., and Najafi, M. S. (2008). Identification of the determining factors of the export performance in the food industries, Journal of Bussiness Management, 1 (1), 3-20.
5
6- Hasangolipoo, T., Motavasel, M., Mohamad, Sh., HosseiniTooli, F. (2010). Impacts of export promotion programs on firm’s export performance: The case of Iranian electric industry, Journal of Bussiness Management, 2 (5), 21-40.
6
7- Kalantari, K. (2009). Structural equation modeling in socioeconomic research, Tehran, Publishing of Farhang-e-Saba.
7
8- Lages, L F. and Montgomery, D. B. (2005). The relationship between export assistance and performance improvement in portuguese export ventures, European Journal of Marketing, 39(7/8), 755-784.
8
9- Leonidou, L., Constantine, C., Katsikeas, S., Palihawadana, D., Spyropoulou, S. (2007). An analytical review of the factors stimulating smaller firms to export, International Marketing Review, 24 (6),735-770.
9
10- Leonidou, L., Palihawadana, D., and Theodosiou, M. (2011). National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance, Journal of International Marketing, 19(2),1-29.
10
11- Mashbaki, A., and Khademi, A. A. (2012). The Role of export promotion programs in promoting exports of companies, Improvement of management, 6 (3), 98-135.
11
12- Mofradi, S., and Sheikhzadeh, M. (2015), The Influence of Exporters' features on perceived obstacles to regional export development, Journal of Mangament System, 15(1), 165-184.
12
13- Nategh, M., and Niakan, N. (2009). Development of exports with emphasis on constraints, stimuli and export performance, Business reviews, 37, 43-55.
13
14- Pakdel M. R., Nayebzadeh, Sh., DehghanDehnavi, H. (2011). Investigation the effect of market orientation, innovation and customer loyalty on business performance (case study: Pol Clothing group), Journal of Marketing Management, 10, 1-25.
14
15- RahmanSeresht, H., Karimi, GH. R. (2007). A Model for explaining the relationship between export market expansion strategy and export performance, Iranian Journal of Mangament Sciences, 2 (8),75-101.
15
16- Rezaee, R. (2018). The Impact of International Marketing Strategies on Export Performance, Journal of Mangament System, 17(1), 55-80.
16
17- Shamsuddoha, A. K., and YunusAli, M. (2006). Mediated effects of export promotion programs on firm export performance, Asia Pacific Journal of Marketing and Logistics, 18 (2), 93-110.
17
18- Sobhanifard, Y., and AkhavanKharazian, M. (2012). Factor analysis, modeling of structural and multilevel equations, Tehran, Imam Sadeq University Press.
18
19- Sousa, M P., and Bradley, F. (2009). Effects of export assistance and distributor support on the performance of SMEs: the case of portuguese export ventures, International Small Business Journal, 27 (6), 681-701.
19
20- Toften, K. (2005). The influence of export information use on export knowledge and performance: some empirical evidence, Marketing Intelligence and Planning, 23 (2), 200 - 219.
20
21- VazifeDoost, H., and Zarrindinhar, N. (2008). The Effects of export promotion (EPP) planning interventions on performance of exporting companies (FEP), Business reviews, 33, 3-13.
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ORIGINAL_ARTICLE
چالشهای پذیرش تجارت الکترونیک در کسب و کارهای کوچک و متوسط (مطالعه موردی: شرکتهای فعال مستقر در شهرک صنعتی بوشهر)
هدف از این تحقیق شناسایی موانع پذیرش تجارت الکترونیک در کسب و کارهای کوچک و متوسط است. جامعه آماری تحقیق را مدیران و کارکنان شرکتهای فعال مستقر در شهرک صنعتی بوشهر تشکیل میدهند. بدلیل عدم دسترسی به اطلاعات کامل از حجم جامعه، تعداد جامعه آماری به صورت نامحدود در نظر گرفته شد. برای جمعآوری دادهها جهت انجام آزمون فرضیهها از ابزار پرسشنامه استفاده گردید. برای تجزیه و تحلیل دادههای پژوهش از مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی و نرمافزار SMARTPLS استفاده گردید. نتایج تحلیلها نشان داد که «موانع سازمانی» شامل کمبود زمان، عدم آگاهی و اطمینان کافی از منافع و مزایا، هزینه، عدم اشتیاق برای نوآوری و سواد و مهارت فنی ناکافی کارکنان، «موانع فنی» شامل عدم سازگاری با محصولات، خدمات و روش کسبوکار شرکت، فقدان امنیت لازم و پایین بودن سطح تکنولوژی سختافزاری و نرمافزاری و «موانع محیطی» شامل رقابت اندک، استفاده اندک توسط مشتریان، حمایت ناکافی دولت، استفاده اندک توسط شرکا و عرضهکنندگان و ضعف قانون در زمینه تجارت الکترونیک، بر پذیرش تجارت الکترونیک توسط شرکتهای کوچک متوسط تأثیر منفی دارند.
https://bar.yazd.ac.ir/article_1144_7a0d8493be25917ff84f8cbec06857d8.pdf
2018-08-23
39
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تجارت
الکترونیک
شرکتهای کوچک و متوسط
موانع سازمانی
موانع فنی
موانع محیطی
مجید
اسماعیل پور
majidesmailpourr@yahoo.com
1
استادیار گروه مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه خلیج فارس بوشهر
AUTHOR
سید یعقوب
حسینی
hossaineee@yahoo.com
2
استادیار گروه مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه خلیج فارس بوشهر
AUTHOR
یونس
جعفرپور
younesjafarpoor@gmail.com
3
کارشناسی ارشد مدیریت بازرگانی، دانشگاه خلیج فارس بوشهر
LEAD_AUTHOR
1- Abdi, H. (2007). Partial Least Square Regression PLS-Regression. (The University of Texas at Dallas) Retrieved from www.utdallas.edu/~herve/Abdi-PLS-pretty.pdf
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2- Abid, A., Rahim, M., & Scheepers, H. (2011). Experienced Benefits and Barriers of e-Business Technology Adoption by SME suppliers. Communications of the IBIMA, 1-11.
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5- Apulu, I., & Latham, A. (2009). Information and Communication Technology Adoption:Challenges for Nigerian SMEs. TMC Academic Journal, 4, 64-80.
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9- Badrizade, H., Mostajeran, M., & Hashemi, N. (2011). Evaluation of e-readiness for the deployment of e-commerce: Case Study: Sepahan Cement. 1ntl.conference on e_citizen & cellphon, Tehran, 1-11, (In Persian).
9
10 Baghayi Ravari, J., & Moghadasi, A.(2007). Provide a 3D model of the challenges of implementing e-commerce in Iran. Journal of Science and Development, 19, 83-113 (In Persian).
10
11- Cordeiro, A., & Vieira, F. (2012). What prevents Portuguese SMEs from innovating?. ICIEOM, 1-10.
11
12- Cordeiro, A., & Vieira, F. (2012). What prevents Portuguese SMEs from innovating?”. ICIEOM, 1-10.
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13- Elahi, S., & Hassanzadeh, A. (2009). A framework for evaluating electronic commerce adoption in Iranian companies. International Journal of Information Management, 29, 27–36.
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16- Ghobakhloo, M., Sabouri, M., Hong, T., & Zulkifli, N. (2011). Information Technology Adoption in Small and Medium-sized Enterprises; An Appraisal of Two Decades Literature. Interdisciplinary Journal of Research in Business, 1, 53-80.
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18- Harindranath, G., Dyerson, R., & Barnes, D. (2009). ICT in Small Firms: Factors Affecting the Adoption and Use of ICT in Southeast England SMES. 16th European Conference on Information Systems. [WWW document]. URL http://is2.lse.ac.uk/.
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20- Hunaiti, Z., Masa’deh, R., Mansour, M., & Al-Nawafleh, A. (2009). Electronic Commerce Adoption Barriers in Small and Medium-Sized Enterprises (SMEs) in Developing Countries: The Case of Libya. IBIMA BUSINESS REVIEW, 2, 37-45.
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24- Lawrence, J. E. (2011). The Growth of E-Commerce in Developing Countries: An Exploratory Study of Opportunities and Challenges for SMEs. International Journal of ICT Research and Development in Africa, 2, 15-28.
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25- MacGregor, R., & Vrazalic, L. (2008). The role of gender in the perception of barriers t o e-commerce adoption in SMEs: An Australian study. Communications of the IBIMA, 4, 140-147.
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26- MacGregor, R. C., & Vrazalic, L. (2006). E-Commerce Adaption Barriers in Small Bussinesses and the Difrential Effects of Gender. Jurnal of E-Commerce in Organizations , 4, 1-24.
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27- Mansor, N., & Abidin , A. (2010). The Application of E-Commerce Among Malaysian Small Medium Enterprises. European Journal of Scientific Research, 590-604.
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28- Marasini, R., Ions, K., & Ahmad, M. (2008). Assessment of e-business adoption in SMEs: A study of manufacturing industry in the UK North East region. Journal of Manufacturing Technology Management, 19, 627-644.
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29- Modimogale, L., & Kroeze, J. H. (2011). The Role of ICT within Small and Medium Enterprises in Gauteng. (T. R. Gauteng., Producer) Retrieved from http://hdl.handle.net/10394/4247.
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30- Mohammadzade, H., Boroumand, M., Shahbazi, M., & Javaheri Kamel, M. (2010). Investigating factors affecting the intention to use e-commerce of the Business with the Business (B2B) in the group of Hamkaran System. Iranian Journal of Business Review, 42, 73-87 (In Persian).
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ORIGINAL_ARTICLE
بررسی عوامل فردی و سازمانی مؤثر بر وفاداری الکترونیکی با نقش متغیر میانجی رضایت الکترونیکی
ارائهی خدمات بانکداری الکترونیکی، موضوعی قابل تأمل جهت ادامهی رقابت در بازار جهانی است. انتظارات روزافزون مشتریان جهت دریافت خدمات ایدهآل در زمینهی بانکداری الکترونیکی و همچنین وجود رقبای تجاری نشان از اهمیت این حوزه دارد. راضی نگه داشتن مشتریان الکترونیکی مستلزم شناسایی و تحلیل عواملی است که خود تا حد زیادی تعیینکنندهی وفاداری مشتریان میباشد. از اینرو، مطالعهی حاضر به بررسی عوامل فردی و سازمانی مؤثر بر روی وفاداری الکترونیکی با نقش متغیر میانجی رضایت الکترونیکی میپردازد. برای این هدف، بر پایه مطالعات انجام شده و بررسی محیط بانکی در ایران مدلی طراحی گردید که به طور خاص، بر روی عوامل فردی از جمله: سودمندی درک شده، سهولت استفاده درک شده و نگرش نسبت به استفاده و عوامل سازمانی از جمله: فناوری، ساختار سازمانی، استراتژی سازمانی، فرهنگ سازمانی و فرایندهای کاری تمرکز مینماید. جهت جمعآوری دادههای موردنیاز و آزمون مدل، پرسشنامهای الکترونیکی طراحی و در میان کاربرانی که تجربهی استفاده از خدمات بانکداری الکترونیکی در ایران را داشتند توزیع گردید و 352 پرسشنامه قابل قبول جهت تجزیه تحلیل مورد استفاده قرار گرفت. نتایج تحلیل دادهها با استفاده از مدل معادلات ساختاری حاکی از آن است که عوامل فردی و سازمانی منتخب به استثنا استراتژی سازمانی، منجر به ایجاد رضایت الکترونیکی میگردند و رضایت الکترونیکی نیز به نوبهی خود بر روی وفاداری الکترونیکی مشتریان تأثیرگذار میباشد.
https://bar.yazd.ac.ir/article_1145_ff9be52cef12f1a7e8fedc4abef1a833.pdf
2018-08-23
65
97
بانکداری الکترونیکی
رضایت الکترونیکی
عوامل سازمانی
عوامل فردی
وفاداری الکترونیکی
هادی
تیموری
h.teimouri@ase.ui.ac.ir
1
استادیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان
AUTHOR
مریم
گودرزوند چگینی
m.goodarzvand@yahoo.com
2
کارشناس ارشد مدیریت بازرگانی
AUTHOR
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ORIGINAL_ARTICLE
قابلیتهای پویا در استراتژی کسب مزیت رقابتی رابطه محور، مورد مطالعه صنعت ساختمان
امروزه شرکتها به عنوان قسمتی از شبکهی روابط نگریسته میشوند که میتوانند از این شبکه مزیت رقابتی کسب کنند. تحقیق حاضر با هدف تحلیل نقش قابلیتهای پویا در رابطهی روابط بیرون سازمانی با مزیت رقابتی سازمان و کمیسازی این روابط انجام شدهاست. برای این منظور از روش تحقیق آمیخته استفاده شدهاست. ابزار کمی سازی روابط، پرسشنامه بوده است که با روشهای مختلف روایی و پایایی آن بررسی گردید. پرسشنامه در سیزدهمین نمایشگاه صنعت ساختمان در تهران به صورت تصادفی توزیع گردید که 352 مورد از آن کامل برگدانده شد. نتایج نشان از تاثیر بسیار بیشتر مسیر غیر مستقیم تبدیل سرمایه اجتماعی بیرونی سازمان به مزیت رقابتی نسبت مسیر مستقیم آن دارد. قابلیتهای پویا نقش میانجی معنادار و مکمل را در این رابطه ایفا میکند. حمایتهای دولت، عدم کارایی اجباری و عدم اطمینان از تقاضا از جمله متغیرهای تعدیلگر محیطی تاثیرگذار بر مدل تحقیق بوده اند.
https://bar.yazd.ac.ir/article_1146_98ae471460e512a38255dcd04e6fa90d.pdf
2018-08-23
99
121
رویکرد رابطهای
مزیت رقابتی
قابلیتهای پویا
تئوری نهادی
اسماعیل
شاه طهماسبی
aliali_farzin@yahoo.com
1
دکتری بازاریابی بینالملل، دانشگاه تربیت مدرس
AUTHOR
سیدحمید
خدادادحسینی
khodadad@modares.ac.ir
2
استاد، دانشکده مدیریت و اقتصاد، گروه مدیریت بازرگانی، دانشگاه تربیت مدرس
LEAD_AUTHOR
اسدالله
کردنائیج
3
دانشیار، دانشکده مدیریت و اقتصاد، گروه مدیریت بازرگانی، دانشگاه تربیت مدرس
AUTHOR
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ORIGINAL_ARTICLE
تاثیر قابلیت پویا و قابلیت نوآوری بر مزیت رقابتی
محیط رقابتی امروز به دلیل اینکه به شدت درحال تغییر بوده و نوع تغییرات بسیارمتنوع شدهاست، نیازمند قابلیتهایی هستند که بتوانند برای بنگاهها مزیترقابتی به وجودآورند. هدف این تحقیق بررسی تاثیر قابلیتهای پویا و قابلیتهای نوآوری در دستیابی به مزیترقابتی است. پنج قابلیت ادراک، یادگیری، ادغام، هماهنگی و پیکربندی مجدد بهعنوان قابلیتهای پویا و قابلیتهای بهرهبرداری و کشف بهعنوان قابلیتهای نوآوری شناسایی شدند و برای مزیترقابتی سه بعد استراتژی رهبریهزینه، تمایز و تمرکز درنظر گرفته شده است. نمونۀ آماری شامل 217 شرکت تولیدکننده سیستمهای سرمایشی و گرمایشی در شهر تهران است؛ که با استفاده از روش نمونهگیری در دسترس انتخاب شدند. این پژوهش از لحاظ هدف، کاربردی و ازنظر جمعآوری دادهها توصیفی و از نوع همبستگی است. برای تجزیه و تحلیل دادهها از مدل معادلات ساختاری برای کلیت مدل، مدل اندازهگیری PLS، آزمون همبستگی، مقایسه میانگین یک گروهی و مقایسه میانگین دو جامعه مستقل استفاده شدهاست. یافتهها نشانداد که در رسیدن به استراتژی رهبری هزینه و تمرکز تمام ابعاد قابلیت پویا اثر مثبت و معنادار دارند اما در رسیدن به استراتژی تمایز فقط قابلیت ادراک اثر مثبت و معنادار دارد و هر دو بعد قابلیت نوآوری بر ابعاد مزیت رقابتی اثر مثبت و معنادار دارند.
https://bar.yazd.ac.ir/article_1147_1b79189caeec75a789c37b17f5e24835.pdf
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قابلیت پویا
قابلیت نوآوری
مزیت رقابتی
معصومه
حسین زاده شهری
mhshahri@alzahra.ac.ir
1
دانشیار، گروه مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)
LEAD_AUTHOR
صاحبه
شاهینی
shahini.sahebe92@gmail.com
2
کارشناسی ارشد، گروه مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا (س)
AUTHOR
1- Abrantes, Jose Luís., & Teixeira, Mario Sergio. (2015). "Measuring innovation capability in exporting firms: the Innovcale". International Marketing Review, Vol. 32, pp.29-51.
1
2- Akbari, Mohsen., & Ismailzadeh, Mohammad. (2013). "The role of dynamic capabilities in creating competitive advantage". Commercial Management Perspective Journal (No. 15): pp. 127-144.
2
3- Arabi, Mohammad., & Aghazadeh, Hashem. (2010). Strategic Planning Handbook. Culture Research Bureau Publication.
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4- Berdine matt, Parrish., Erin cassill, Nancy L., & Oxenham, William. (2008). "Measuring the Competitive Advantage of the US Textile and Apparel Industry". Industry Studies, Vol. 25.
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5- Cohen, W.M., & Levinthal, D.A. (1990). "Absorptive capacity: a new perspective on learning and innovation". Administrative Science Quarterly,Vol. 35, pp. 128-152.
5
6- Giniuniene, Jurgita., & Jurksiene, Lolita.( 2015 )." Dynamic Capabilities, Innovation and Organizational Learning: Interrelations and Impact on Firm Performance". Procedia - Social and Behavioral Sciences, pp. 985 – 991.
6
7- Griffith, D.A. & Harvey, M.G. (2006). "A resource based perspective of global dynamic capabilities". Journal of International Business Studies, pp. 597–606.
7
8- Helfat, C.E. (2007). "Dynamic Capabilities: Understanding strategic change in organizations. Blackwell.
8
9- Helfat, C.E., Finkelstein, S., Mitchell, W., Peteraf, M.A., Singh, H., Teece, D.J., & Winter, S.G. (2007), "Dynamic Capabilities: Understanding Strategic Change and Organizations". Blackwell.
9
10- Hii, J., & Neely, A. (2000). "Innovative capacity of firms: on why some firms are more innovative than others". paper presented at 7th International Annual Eur OMA Conference.
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11- Hoseini, Seyyed Mahmoud. (2004). Strategic Management. Tehran: Samt publication.
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12- Jia-Sheng, Lee., Chia-Jung, Hsieh. (2010). "A research in relating entraprenuership, marketing capability, innovative capability and sustained competitive advantage". European Applied Business Research (EABR) and European College Teaching and Learning (ECTL), pp. 416-427.
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13- Li, D., & Liu, J. (2012). " Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China". Journal of Business Research.
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14- Lin, Y., & Wu, L. (2013). "Exploring the role of dynamic capabilities in firm performance under the resource-based view framework". Journal of Business Research, pp. 1-7.
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15- Lisboa, A., Skarmeas, D., & Lages, C. (2011). "Innovation Capabilities: Their drivers and effects on curent and future performance". Journal of Business Research, pp. 1157-1161.
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16- March, James.G. (1991). "Exploration and exploitation in organizational learning, organization science", Vol. 2, pp. 71- 87.
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18
19- Roseli, Adriana., Takahashi,Wünsch., Bulgacov, Sergio., Bitencourt, Claudia Cristina & Kaynak, Hale. (2017). "Innovation and dynamic capability of firm: Defininig and assessment model". Revista de Administração de Empresas.
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20
21- Stacy, Ralph. (2010). Strategic Thinking and Transformation Management: International Perspectives on Organizational Dynamics. Rasa Publications
21
22- Teece, D.J. (2007). "Explicating dynamic capabilities: The nature and microfundations of (sustainable) enterpries performance". Strategic Management Journal, Vol. 28, pp. 1319-1350.
22
23- Teece, J. David., & Pisano, A. Shuen. (1997). "Dynamic capabilities and strategic management". Strategic Management Journal, Vol. 18, pp. 509-533.
23
24- Valibeigi, Hasan. (2006). " Competitive Advantage and competitiveness of Iran's auto parts industry". Institute for Business Studies and Research.
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25- Wang, C.L., & Ahmed, P.K. (2007). "Dynamic capabilities: a review and research agenda". International Journal of Management Reviews, Vol. 9, pp. 31-51.
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26- Weerawardena, Jay., & Mavondo, Felix. T. (2011). "Capabilities, innovation and competitive advantage". Industrial Marketing Management, pp. 1220-1223.
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27- Zahra, S.A., Sapienza, H.J., & Davidsson, P. (2006)." Enterprenuership And Dynamic Capabilities: A review, Model, and research agnda". Journal of Management Studies, Vol. 43, pp. 917-955.
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28- Zollo, M., & Winter, S.G. (2002). " Delibrate learning and evolution of dynamic capabilities". Organization Science,Vol. 13, pp. 399-351.
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ORIGINAL_ARTICLE
تأثیر انتظارات مصرفکنندگان از کیفیت رویارویی خدماتی بر ادراک آنها از کیفیت رویارویی خدماتی در خدمات بهداشتی
هدف تحقیق حاضر بررسی تأثیر انتظارات مصرفکنندگان بر ادراک آنها از کیفیت رویارویی خدماتی است. برای این منظور از مقیاس پاکسرو برای سنجش انتظارات و ادراک مصرفکنندگان استفاده شده است. به همین جهت برای آزمون و تایید ابعاد این مدل تحلیل عاملی تاییدی به کار گرفته شده است. دادههای تحقیق به روش نمونهگیری تصادفی از طریق بیش از 200 مطب و کلینک درمانی در سطح شهر تهران جمعآوری شده است که در نهایت 317 پرسشنامه قابل قبول مورد بررسی قرار گرفته است. علاوه بر آنکه تحلیل عاملی تاییدی به خوبی امکان استفاده از مقیاس پاکسرو را تایید کرد، نتایج تحقیق به خوبی حاکی از آن بودند که انتظارات مصرفکنندکان بر ادراکهای آنها از کیفیت رویارویی خدماتی به شکل معناداری تاثیرگذار است. با بررسی نتایج به دست آمده مشخص گردید که انتظارات مصرفکنندگان به مراتب از کیفیت خدمات دریافتیشان بالاتر است و خدمات زیبایی تا حد بسیار زیادی قادر به پاسخگویی به نیازهای مشتریان نمیباشد. ملموس بودن خدمات، قابلیت اطمینان به خدمات و همچنین تضمینهای مورد نیاز از مهمترین انتظارات مصرفکنندگان هستند که به خوبی برآورده نمیشوند.
https://bar.yazd.ac.ir/article_1148_0c6b597a6615aad451340017d1b91fdc.pdf
2018-08-23
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168
ادراک
انتظارات
خدمات بهداشتی
کیفیت رویارویی خدماتی
محمدمهدی
ملکی
mehdi.maleki@outlook.com
1
دانشجوی دکتری مدیریت بازرگانی، دانشکده مدیریت، دانشگاه شهید بهشتی، تهران، ایران
LEAD_AUTHOR
مسعود
کرمی
karami.masoud@hotmail.com
2
دکترای مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
AUTHOR
محمد
حقیقی
m.haghighi@ut.ac.ir
3
دانشیار مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
AUTHOR
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ORIGINAL_ARTICLE
بررسی تأثیر بازارگرایی بر عملکرد سازمانی در چارچوب مزیت رقابتی در شرکت های صنعتی کوچک و متوسط (مطالعه موردی: مجموعهای از شهرکهای صنعتی استان مازندران)
در طول دهة گذشته بازارگرایی بسیار مورد توجه پژوهشگران بازاریابی قرار داشته و بعنوان یکی از موضوعات اصلی پژوهش در حوزه بازاریابی استراتژیک مطرح میباشد. بر همین اساس، در این پژوهش به بررسی تأثیر بازارگرایی داخلی و خارجی بر عملکرد سازمانی با توجه به متغیر میانجی مزیت رقابتی و متغیر وابسته تعهد سازمانی پرداخته شده است. جامعه آماری این تحقیق را مدیران شرکتهای صنعتی کوچک و متوسط در مجموعهای از شهرک های صنعتی استان مازندران تشکیل داده و 220 نفر از مدیران به روش نمونهگیری غیر احتمالی در دسترس، به عنوان نمونه آماری پژوهش مورد نظر انتخاب شدهاند. همچنین در این پژوهش از پرسشنامه به عنوان ابزارگردآوری اطلاعات استفاده شده است. ضمناً در این تحقیق، تحلیل مدل پژوهش از روش معادلات ساختاری و با استفاده از نرم افزار لیزرل انجام گرفته است. نتایج بدست آمده نشان می دهد که بازارگرایی داخلی موجب توسعه و بهبود تعهد سازمانی می شود و همچنین توسعه مزیت رقابتی منتج از تاثیرات مثبت ابعاد بازارگرایی داخلی و خارجی، به شرکتهای صنعتی کوچک و متوسط در راستای بهبود عملکرد سازمانی کمک می کند.
https://bar.yazd.ac.ir/article_1149_618edc2d7303dfe961ec07838a02242e.pdf
2018-08-23
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بازارگرایی
تعهد سازمانی
عملکرد سازمانی
مزیت رقابتی
سید محمد
باقری
mohamedbaqery@yahoo.com
1
استادیار، گروه علمی حسابداری و مدیریت ، دانشگاه پیام نور
LEAD_AUTHOR
صفیه
لطیفی
hlatifi8@yahoo.com
2
کارشناسی ارشد MBA، دانشگاه علوم و فنون مازندران، بابل، ایران
AUTHOR
شکوفه
محسنی ملردی
mohseni.melerdi@gmail.com
3
کارشناسی ارشد MBA، دانشگاه علوم و فنون مازندران، بابل، ایران
AUTHOR
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14- Kheiri, B., Khosrozadeh, Sh., Pezeshki, Sh., (2014), The Impact of Market Orientation on Hotel Industry Performance, Journal of New marketing research, No (4), 141-166.
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15- Kuo, Y. K., (2012), Organizational commitment in an intense competition environment, Industrial Management and Data System, No (113), 39-56.
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16- Led, A., Odwyer, M., (2009), Market orientation, NPD Performance and organizational performance in small firms, J Product development & management Association, No (26), 652-661.
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23- Panigyrakis, G. K., Theodoridis, P., (2007) Market orientation and performance: An empirical investigation in the retail industry in Greece, J Retailing and consumer services, No (14), 137-149.
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24- Pinho, J. C., Rodrigues, A. P., Dibb, S. (2014) Organizational commitment inorganizational performancethe case of non-profit organizations, Journal of Management Development, No (4), 374-398.
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26- Reid, m., Brady, E., (2012) Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process, Australasian marketing journal, No (20), 235-241.
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27- Rodrigues, A., P., Pinho, G., C., (2012), the impact of internal and external market orientation on performance in local public organization, Marketing Intelligence and Planning, No (30), 248-306.
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28- Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., Saaeidi, S. A. (2015) How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction, Journal of Business Research, No (2), 341-350.
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29- Sanchez-Hernandez, I. M., Miranda, F. J., (2011) Linking internal market orientation and new service, European journal of innovation management, No (14), 207-226.
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31- Taghavifard, M. T., Behboudi, O., Ghafoorian Shagerdi, A., (2015), The Impact of Market Orientation on Business Performance (Case Study: Manufacturing Companies Accepted in Tehran Stock Exchange), Journal Management System, No (13), 205-227.
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32- Vadiei, F., Besaghzadeh, N., Hajipour, B., (2014), Investigating the Application of Strategic Marketing Indicators on Sustainable Competitive Advantage and Market Performance, Journal of Business Management Perspective, No (18), 145-166.
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33- Wei, Y., Gima, k. A., (2009) the moderating role of reward systems in the relationship between market orientation and new product performance in China, Intern. J. of Research in marketing, No (26), 89-96.
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34- Zhou, K., Z., Brown, B., R., Dev, C.S., (2009) Market orientation, competitive advantage, and performance: A demand- based perspective, Journal of Business Research, No (62), 1063-1070.
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ORIGINAL_ARTICLE
تحلیلی بر موانع توسعه گردشگری الکترونیک در ایران؛ رویکرد مدلسازی ساختاری تفسیری فازی
در سالهای اخیر فناوری اطلاعات روشهای عمل را در تمامی سازمانها و به ویژه در صنعت گردشگری متحول ساخته است. امروزه فناوری اطلاعات به دلیل تسهیل فعالیتهای بسیار مهم تولید، جمعآوری، پردازش، اجرا و تبادل اطلاعات یکی از مهمترین عناصر اجرای عملیات صنعت گردشگری به حساب میآید. بنابراین با توجه به اهمیت صنعت گردشگری الکترونیک، شناسایی موانع بکارگیری آن میتواند اولین گام برای توسعه همه جانبه این صنعت باشد. این پژوهش با ترکیب روشهای کیفی (دلفی) و کمی (تحلیل عاملی تاییدی مرتبه دوم)، مدلی رابرای تبیین ارتباط بین موانع توسعه گردشگری الکترونیک، تبیین کرد. جامعه آماری این پژوهش شامل دو دسته، خبرگان و مدیران ارشد صنعت گردشگری (دسته اول) و کارکنان و مدیران سازمان میراث فرهنگی، صنایع دستی و گردشگری کشور (دسته دوم) هستند. برای انتخاب خبرگان از روش نمونهگیری گلوله برفی (10 نفر) استفاده شد و جامعه نمونه دسته دوم به روش نمونهگیری تصادفی ساده (60 نفر) انتخاب گشتند. در ادامه و با مرور ادبیات پژوهش و استفاده از تکنیک دلفی، 7 مانع اصلی و 22 مانع فرعی شناسایی گشت و با استفاده از نرم افزار SMART PLS2 مدل اصلی پژوهش ساختاردهی شد. بر اساس مدل ایجاد شده با تکنیک FISM، موانع اقتصادی به عنوان تاثیرگذارترین و موانع نرم افزاری و آموزشی و رفتاری به عنوان تاثیرپذیرترین موانع شناخته شدند. بر اساس نتایج بهدست آمده مدیران و برنامهریزان گردشگری قادر خواهند بود تا به روشنی دریابند که برای توسعه گردشگری الکترونیک چه اقداماتی را باید در کانون توجه خود قرار دهند.
https://bar.yazd.ac.ir/article_1156_ca3a1db8373269c18ebb1810939e30f8.pdf
2018-08-23
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گردشگری الکترونیک
مدلسازی ساختاری تفسیری فازی
موانع توسعه
تحلیل مسیر
علی
دلشاد
alidelshad@yazd.ac.ir
1
عضو هیات علمی (مربی) دانشگاه یزد
LEAD_AUTHOR
فرزانه
ابوهاشم آبادی
abouhashem.f@gmail.com
2
کارشناس ارشد مدیریت بازاریابی جهانگردی، دانشکده مدیریت دانشگاه تهران
AUTHOR
ایمن
قاسمیان صاحبی
iqs2611@yahoo.com
3
دانشجوی دکتری تخصصی مدیریت تولید و عملیات، دانشکده مدیریت دانشگاه تهران، تهران
AUTHOR
مهدی
اجلی
mahdiajalli@gmail.com
4
دانشجوی دکتری تخصصی مدیریت تولید و عملیات، دانشکده مدیریت دانشگاه تهران، تهران
AUTHOR
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ORIGINAL_ARTICLE
بررسی تاثیر قابلیتهای شرکت و ارزشهای مشارکتی بر ارزش ویژه برند صنعتی (مورد مطالعه: شرکتهای تولیدی شهرکهای صنعتی استان بوشهر)
در شرایط فرا رقابتی امروز، تامین کنندگان باید برای حفظ و بهبود جایگاه خود در برابر سایر تامین کنندگان داخلی و خارجی، از ارزش ویژه برندشان بهره بگیرند، اما مسئله این است که تامین کنندگان صنعتی نمیدانند که چه عواملی بر ایجاد و ارتقای ارزش ویژه برند صنعتی آنها اثر گذار است. هدف این پژوهش بررسی تاثیر قابلیتهای شرکت و ارزشهای مشارکتی بر ارزش ویژه برند صنعتی است. روش پژوهش از نظر گردآوری دادهها توصیفی (از نوع همبستگی) است. جامعه آماری پژوهش، شرکتهای تولیدی فعال در شهرکهای صنعتی استان بوشهر می باشد براساس آمار دریافت شده از مدیر شهرکهای صنعتی استان بوشهر (95-1394) تعداد کل شرکتهای تولیدی فعال در شهرکهای صنعتی استان بوشهر 169 میباشد با توجه به محدود بودن جامعه مورد مطالعه حجم نمونه 118 تایی تعیین گردید. جهت آزمون فرضیهها، میانگین، انحراف معیار و همبستگی متغیرهای تحقیق با استفاده از نرم افزار SPSS مورد بررسی قرار گرفتند. جهت ادامه تجزیه وتحلیلها مدل معادلات ساختاری پیشنهادی با استفاده از نرم افزار LISREL اجرا گردید و همه فرضیهها تایید شدند.
https://bar.yazd.ac.ir/article_1151_8fc368b5b137a5f5edbfcda0d7cd38b1.pdf
2018-08-23
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ارزش مشتری
ارزش ویژه برند
رفتار هم خلقی ارزش مشتری
قابلیت بازاریابی
قابلیت نوآوری
مهدی
نداف
mahdi.nadaf@gmail.com
1
استادیار، مدیریت بازرگانی، دانشکده اقتصاد و علوم اجتماعی، دانشگاه شهید چمران اهواز
AUTHOR
منظر
خواجه
mm.khajeh@gmail.com
2
کارشناسی ارشد، مدیریت بازرگانی، دانشکده اقتصاد و علوم اجتماعی، دانشگاه شهید چمران اهواز
LEAD_AUTHOR
1- Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15–26.
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2- Bahadir, S. C., Bharadwaj, S. G., & Srivastava, R. K. (2008). Financial value of brands in mergers and acquisitions: is value in the eye of the beholder? Journal of Marketing, 72(6), 49-64.
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4- Charpavange, C (2014). Marketing Capability, Brand Equity, and Marketing Performance: an Empirical Investigation of Exporting Businesses in Thailand, International Journal of Strategic Management; 14(2), 87
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9- Haas, A., Snehota, I., & Corsaro, D. (2012). Creating value in business relationships: The role of sales. Industrial Marketing Management, 41(1), 94-105.
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10- Han, S. L., & Sung, H. S. (2008). Industrial brand value and relationship performance in business markets—A general structural equation model. Industrial Marketing Management, 37(7), 807–818.
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11- Hanaysha, J., & Hilman, H. (2015). Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity. Asian Social Science, 11(10), 72-56.
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23- Nguyen, C. N., & Oyotode, R. (2015). The Moderating Effect of Marketing Capabilities on the Relationship between Changes in CSR perceptions and Changes in Brand Equity. International Management Review, 11(1), 25-17.
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ORIGINAL_ARTICLE
تاثیر نقشهای استراتژیک بنگاه مادر بر الگوی اداره کسب و کارها
اداره کسب و کارهای تابعه از جمله وظایف اصلی هر شرکت هولدینگ است که تناسب آن با جهت گیریهای کلی بنگاه مادر که در قالب نقشهای استراتژیک تبلور مییابد ضروری میباشد. این پژوهش درصدد است تا تاثیر نقشهای یاد شده را بر الگوهای اداره کسب و کارها یا شیوههای مادری مورد بررسی قرار دهد. پژوهش حاضر از منظر نتیجه، پژوهشی توسعهای، از منظر هدف، توصیفی و از منظر داده کمی میباشد. در این پژوهش پس از توسعه مدل تحقیق و استخراج فرضیههای مربوطه، پرسشنامهای مشتمل بر 30 سوال جهت احصاء نقش های استراتژیک بنگاه مادر و شیوه مادری طراحی گردید و روایی و پایایی آن مورد تایید قرار گرفت. جامعه آماری تحقیق شامل 500 هولدینگ ایرانی بود که اندازه نمونه با استفاده از فرمول کوکران برابر 81 تعیین وطی نمونه گیری تصادفی ساده پرسشنامهها میان هولدینگها توزیع شد. برای آزمون فرضیههای تحقیق از مدلسازی معادلات ساختاری به روش حداقل سازی مربعات جزئی و ضرایب مسیراستفاده گردید. نتایج حاصله از معناداری تاثیر نقشهای مادری بر شیوههای مادری از یکسو و تاثیر هر دو سازه یاد شده بر عملکرد مالی ستاد مادر حکایت داشت.
https://bar.yazd.ac.ir/article_1152_d709a53f4ae5cdb79069bd6fbc38af30.pdf
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بنگاه مادر
شرکت هولدینگ
شیوههای مادری
نقشهای استراتژیک مادر
عملکرد مالی
عبداله
اسدزاده
ab.assadi@gmail.com
1
استادیار مدیریت بازرگانی (سیاستگذاری)، دانشگاه آزاد اسلامی، واحد رباط کریم
LEAD_AUTHOR
1- Alexander, M. (1992). Disintermediation - Redefining the Role of Corporate Headquarters. Long Range Planning, 25(6), 110-112.
1
2- Ansoff, H.I. (1965). Corporate strategy. New York, NY: McGraw-Hill.
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3- Birkinshaw, J., Braunerhjelm, P., Holm, U., &Terjesen, S. (2006). Why Do Some Multinational Corporations Relocate Their Headquarters Overseas? Strategic Management Journal, 27, 681-700
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4- Camisón C. &Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1): 2891–2902
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5- Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA: MIT Press.
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6- Chandler, A. D. (1962). The functions of HQ unit in the multi-business firm, Strategic Management Journal, 12:31-50.
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7- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (295–336). Mahwah, New Jersey: Lawrence Erlbaum Associates.
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8- Collis, D. J., & Montgomery, C. A. (1998). Creating Corporate Advantage. Harvard Business Review, 76(3), 70-84
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9- Collis, D. J., Young, D., & Goold, M. (2007). The Size, Structure, and Performance of Corporate Headquarters. Strategic Management Journal, 28, 383-405
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10- Fathollahi, A. (2011). A Model for Selecting Parenting styles by a Corporate Parent in its Subsidiaries Based on Resource Based View (Doctoral dissertation). Iran, Tehran, Allame Tabatabaee University.
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ORIGINAL_ARTICLE
بررسی تأثیر کیفیت خدمات سنتی و الکترونیک بر رقابت پذیری در نظام بانکداری (مورد مطالعه: مشتریان شعب بانک صادرات شهر خرم آباد)
هدف پژوهش حاضر، بررسی تأثیر کیفیت خدمات سنتی و الکترونیک بر رقابتپذیری شعب بانک صادرات شهر خرم آباد است. این پژوهش به لحاظ هدف، در قالب تحقیقات کاربردی و به لحاظ شیوه اجرای پژوهش در زمره تحقیقات توصیفی– علّی است. جامعه آماری پژوهش مشتریان شعب بانک صادرات شهر خرم آباد است. با توجه به اینکه جامعه مشتریان بانک نامحدود بوده، با استفاده از فرمول کوکران 384 نفر به روش نمونهگیری در دسترس به عنوان نمونه انتخاب گردید. ابزار گردآوری دادهها، پرسشنامه بوده که روایی پرسشنامهها با بکارگیری روش اعتبار محتوا و پایایی آنها با محاسبه آلفای کرونباخ تأیید شد. در این پژوهش، دادههای به دست آمده به کمک نرم افزار SPSS مورد تجزیه و تحلیل قرار گرفت و نتایج نشان داد که کیفیت خدمات سنتی و الکترونیک بر رقابت پذیری تأثیر مثبت و معناداری دارند و از میان این دو، کیفیت خدمات الکترونیک تأثیر مثبت و معنادار بیشتری بر رقابت پذیری دارد. از طرف دیگر بُعد قابلیت اطمینان کیفیت خدمات سنتی و بُعد حریم شخصی کیفیت خدمات الکترونیک تأثیر مثبت و معنادار بیش تری بر رقابت پذیری دارند. بنابراین با توجه به نتایج بدست آمده بانک صادرات لازم است که توجه ویژهای بر روی کیفیت خدمات الکترونیک خود داشته باشد.
https://bar.yazd.ac.ir/article_1153_d26df4f51d8ee7c7cee06c820afd331b.pdf
2018-08-23
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کیفیت خدمات سنتی
کیفیت خدمات الکترونیک
رقابتپذیری
بانک صادرات
خرم آباد
سید نجم الدین
موسوی
mousavi56@yahoo.com
1
استادیار، گروه مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه لرستان
AUTHOR
حجت
وحدتی
vahdati.h@lu.ac.ir
2
استادیار، گروه مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه لرستان
AUTHOR
سلیمان
جعفری
soleimanjafari93@gmail.com
3
کارشناس ارشد مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه لرستان
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ORIGINAL_ARTICLE
بررسی نقش واسط آمادگی برای خدمت در تأثیر نوآوری، ریسک پذیری و پیشگامی بر عملکرد در بانکهای دولتی
هدف تحقیق حاضر، بررسی نقش واسط آمادگی برای خدمت در تأثیر ابعاد گرایش به کارآفرینی بر عملکرد آنها میباشد. این مطالعه از نظر هدف کاربردی و از نظر شیوه جمعآوری دادهها توصیفی و پیمایشی است. 128 نفر از مدیران و معاونان بانکهای دولتی شهر مشهد پرسشنامه را تکمیل کردند. تجزیه و تحلیل اطلاعات نیز به کمک روش مدلسازی معادلات ساختاری (SEM) و نرم افزار Amos صورت پذیرفت. نتایج به دست آمده نشان داد که مدل نظری ارائه شده، برای پیش بینی عملکرد از طریق ابعاد گرایش به کارآفرینی و آمادگی برای خدمت مناسب است. نتایج نشان داد ابعاد گرایش به کارآفرینی از طریق آمادگی برای خدمت، تأثیر مثبت و معنیداری بر عملکرد دارد. از طرفی نقش میانجی آمادگی برای خدمت نیز تائید شد.
https://bar.yazd.ac.ir/article_1188_3793d74ae1441010f8087ac47feb7359.pdf
2018-08-23
277
306
نوآوری
ریسکپذیری
پیشگامی
آمادگی برای خدمت
عملکرد
علیرضا
حدادیان
a.hadadian@yahoo.com
1
استادیار، دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد، مشهد، ایران
LEAD_AUTHOR
فرشته
صادقی
sadeghi7070@yahoo.com
2
دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد، ایران
AUTHOR
ناهید
سالار باباخانی
3
دانشجوی کارشناسی ارشد مدیریت صنعتی، دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد، ایران
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ORIGINAL_ARTICLE
ارائه مدل بوم شناسی کسب وکار تامین مالی جمعی در ایران
در اقتصاد دانش بنیان مهمترین نوع حمایت از کسب وکارهای نوپا حمایت مالی میباشد. چرا که اصلی ترین چالش کسب وکارهای نوپا تامین مالی در مراحل راه اندازی میباشد. با ظهور وب 2 و شبکههای اجتماعی، تامین مالی جمعی بعنوان جدیدترین روش تامین مالی خارجی مطرح شده است. در دنیا مطالعات مختلفی با استفاده از مطالعات تجربی به بررسی این روش از ابعاد مختلف پرداخته که بیشتر مبتنی بر ویژگیهای کشورهای پیشرفته و پلتفرمهای برتر تامین مالی جمعی در دنیا بوده است. از این رو ضروری است تا به بررسی تامین مالی جمعی در ایران برای توسعه این روش پرداخته شود. لذا این مقاله بدنبال ارائه گزارههای پیشنهادی و مدل کسب وکار تامین مالی جمعی و نوع شناسی بازیگران این روش در ایران با استفاده از تحلیل دادههای تجربی حاصل از بررسی پلتفرمهای فعال در ایران میباشد. نتایج تحلیل تجربی دادههای 5 پلتفرم فعال و 307 کمپین راه اندازی شده در آنها نشان داد که پلتفرمهای داخلی توانستهاند با جذب 24771 حامی، سرمایه ایی بیش از 20 میلیارد ریال را تامین کنند. نرخ موفقیت تامین مالی جمعی در ایران 54 % میباشد که پلتفرمهای با مدل اهدا و جایزه بیشترین نرخ را دارا میباشند. همچنین از آنجا که این مقاله اکتشافی بود مبتنی بر دادههای تجربی، 9 گزاره پیشنهادی ارائه گردید.
https://bar.yazd.ac.ir/article_1155_0f293b0cb2227f9ce0ee77a89e40fb7b.pdf
2018-08-23
307
342
تامین مالی جمعی
وب 2
تحلیل تجربی اکتشافی
مدل بوم شناسی کسب وکار
علی
حاجی غلام سریزدی
ali84hagi@yahoo.com
1
دانشجوی دکتری مدیریت فناوری اطلاعات گرایش کسب و کار هوشمند، گروه مدیریت فناوری اطلاعات، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس
AUTHOR
علی
رجب زاده قطری
alirajabzadeh@modares.ac.ir
2
دانشیار گروه مدیریت فناوری اطلاعات، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس
LEAD_AUTHOR
علینقی
مشایخی
mashayekhi@sharif.edu
3
استاد گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه صنعتی شریف
AUTHOR
علیرضا
حسن زاده
ar_hassanzadeh@modares.ac.ir
4
دانشیار گروه مدیریت فناوری اطلاعات، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس
AUTHOR
1- Abbasi, Soheil (2014), Financing through Crowdfunding: Methods, Platforms and Motives, Sixth Conference on the Development of the Financial System in Iran, Tehran, Finance and Investment Center, Sharif University of Technology Studies, http://www.srir.org.civilica.com / Paper-IRFINANCE06-IRFINANCE06_176.html.
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38-Shafiei, Sanaz, (2016), Crowdfunding, is complementary to traditional financing methods in the digital era? Quarterly Journal of Tourism Bank, No. 1, Winter 2016, p. 22-27.
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41
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ORIGINAL_ARTICLE
خرده فرهنگها و سبکهای تصمیمگیری مصرف کنندگان (پژوهش بین فرهنگی: سنندج و تبریز)
امروزه تصمیم خرید بسیار پیچیده و حتی دارای اهمیت بیشتری نسبت به گذشته است. سبک تصمیم گیری مصرفکنندگان الگویی ثابت از پاسخهای موثر و شناختی است که از فرهنگ تأثیر میگیرد. فرهنگ ملی و خرده فرهنگها تأثیر قابل توجهی بر ارزشها، نگرشهای فردی و نحوه تصمیم گیری مصرف کنندگان دارد. هدف از این پژوهش بررسی تاثیر نقش خردهفرهنگها بر سبک تصمیم گیری مصرف کنندگان در دو شهر تبریز و سنندج میباشد. تعداد 350 نفر از مشتریانی که از مراکز خرید دو شهر تبریز و سنندج که قصد خرید پوشاک داشته اند، با روش نمونه گیری در دسترس به عنوان نمونه این پژوهش انتخاب شدند. این پژوهش ازلحاظ هدف کاربردی و از نظر شیوه گردآوری اطلاعات، توصیفی- پیمایشی و از نوع همبستگی می باشد. برای آزمون فرضیه های پژوهش از مدل یابی معادلات ساختاری و نرمافزار Amos22 استفاده شدهاست. یافته های پژوهش تفاوت بین خریداران تبریز و سنندج در رابطه بین وفاداری به برند، حساسیت به برند و خرید آنی بر خرید سودمندجویانه را مورد تایید قرار داد.
https://bar.yazd.ac.ir/article_1154_f338c315a04509bd5d2248507fbe285c.pdf
2018-08-23
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سبک تصمیم گیری
خرید سودمندجویانه
خرید لذت جویانه
خرده فرهنگ
محمدرضا
کریمی علویجه
mr.karimi@atu.ac.ir
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استادیار دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران
LEAD_AUTHOR
رامینه
کلهر
mh.ahmadi911@atu.ac.ir
2
کارشناس ارشد دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد قزوین، قزوین، ایران
AUTHOR
محمدمهدی
احمدی
mmahmadi68@gmail.com
3
کارشناس ارشد دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران
AUTHOR
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