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تاثیر گرایش کارآفرینانه برعملکرد کسب و کار منتج از ظرفیت جذب و آشفتگی بازار
1استادیار و عضو هیأت علمی گروه مدیریت بازرگانی، دانشگاه سمنان
2دانشجوی دکتری بازاریابی بین الملل، دانشگاه سمنان
چکیده
در عصر حاضر، کارآفرینی در سطح سازمانی و گرایش کارآفرینانه در سطح فردی می‌تواند به‌عنوان مزیت رقابتی عصر جدید تلقی شود. پژوهش حاضر با هدف بررسی تأثیر گرایش کارآفرینانه بر عملکرد سازمانی در محیط آشفته شرکتهای کوچک و متوسط صورت گرفته است. این پژوهش بر مبنای هدف از نوع کاربردی، از حیث روش به دست آوردن داده‌ها از نوع توصیفی همبستگی و از نظر نوع دادههای گردآوری‌شده که به‌وسیله پرسشنامه به‌دست‌آمده‌اند، از نوع کمی است. برای سنجش ابعاد عملکرد از پرسشنامه استاندارد ورهیز و مورگان، گرایش کارآفرینانه از پرسشنامه استاندارد کوین و اسلوین، ظرفیت جذب، پرسشنامه استاندارد جانسن و آشفتگی بازار از پرسشنامه استاندارد جاووسکی و کوهلی استفاده شد. جامعه آماری تحقیق، از مدیران ارشد کسب و کارهای کوچک و متوسط عضو پایگاه اطلاع‌رسانی صنایع کوچک و متوسط انتخاب شد. تحلیل دادههای گردآوری‌شده با استفاده از مدل‌یابی معادلات ساختاری نشان داد که ظرفیت جذب رابطه بین عملکرد و گرایش کارآفرینانه را در بازار آشفته تقویت می‌کند. یافته‌های این پژوهش می‌تواند به مدیران و تحلیلگران شرکت‌ها در شناسایی شرایط بازار و عوامل تأثیرگذار بر عملکرد شرکت‌هایشان کمک کند.
Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs)
نویسندگان [English]
Azimollah Zarei1؛ Atefeh Shaabani2
1Assistant Professor, Department of Business Administration, Semnan University
2PhD student of International Marketing, Semnan University
چکیده [English]
Nowadays, entrepreneurship at the organizational level and entrepreneurial attitude at the individual-level can be seen as a competitive advantage in the new era. This study aimed to investigate the relationship between entrepreneurial orientation and performance of SMEs in the disturbance environment. While it is essentially an applied research, a questionnaire was employed to collect the data within a descriptive survey. To measure the dimensions of the organizational performance Vorhies and Morgan’s standard questionnaire, to measure entrepreneurial attitude, Covin and Lampkin’s standard questionnaire, to measure absorptive capacity, Janson’s standard questionnaire and to measure market turbulence, Jaworski and Kohli’s standard questionnaire were used. Senior executives of small and medium businesses, the member of small and medium industries Information Center were selected as the population of the investigation. Analyzing collected data by Structural equation modeling demonstrated that absorptive capacity strengthens the EO–performance relationship in turbulent markets. The findings help managers and company’s analysts to identify the market conditions and factors affecting the company's performance.
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