Volume & Issue: Volume 14, Issue 28, October 2022, Pages 1-332 
Strategic consultant's competency circle

Pages 75-102

10.22034/jbar.2022.15071.3736

Hamed Dehghanan; Hossein Rahmanseresht; Vahid KhasheiVarnamkhasti; Mohammad Vakili


Alignment of marketing and business strategies with the financial performance of organizations

Pages 139-169

10.29252/bar.2021.13380.3379

Mazyar Ganjoo; Sohrab Khalili Shavereini; Mahmood Alborzi; Seyed Mohammad Zargar


Designing a model of banking service value chain

Pages 171-202

10.22034/jbar.2022.15952.3870

Maryam Babadi Akashe; Abbas Abbasi; Habibollah Ranaei Kordshouli


Explain and analyze the advertising strategy in reconstructing the mental image of tourists

Pages 261-292

10.22034/jbar.2022.17616.4094

Hala Youssef; Bahman Hajipour; Gholamhossain Khorshidi; Mohammad Reza Hamidizadeh


The role of explaining e-commerce in customer relationship management

Pages 293-332

10.22034/jbar.2022.13524.3433

Mehrdad Rahimian; Farshid Namamian; Fakhraddin Maroofi; Alireza Moradi