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  • Persian
Author = Hossein Norouzi
Number of Articles: 3
Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign)

Volume 18, Issue 43, April 2026, Pages 149-172

10.22034/jbar.2026.24209.4639

Hossein Norouzi; shiva roostarafiee

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  • PDF 928.01 K

Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model

Volume 16, Issue 35, April 2024, Pages 57-82

10.22034/jbar.2024.19039.4224

Morteaza Sharghi; Soheila Khoddami; Hossein Norouzi

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  • PDF 1.16 M

Typology of consumers' attitude towards in-app advertisements on smartphones

Volume 15, Issue 33, October 2023, Pages 140-164

10.22034/jbar.2023.19436.4258

Hossein Norouzi; Mohammad Motahhari; fatemeh zargaran khouzani; somayeh Hajmalek

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  • PDF 731.33 K

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