Journal of Business Administration Researches - Articles List

Author = Naser Yazdani

The effect of consumer perceptions on purchase intention with the role of consumer attitude and trust

Volume 17, Issue 42, February 2026, Pages 100-126

10.22034/jbar.2026.23398.4579

Zahra Solymannzhad; Naser Yazdani

Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies

Volume 16, Issue 36, August 2024, Pages 58-79

10.22034/jbar.2024.21126.4391

Hassanali Salmanian; Naser Yazdani

The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran

Volume 13, Issue 25, August 2021, Pages 499-528

10.22034/bar.2021.13798.3479

Saied Ahmadi; Naser Yazdani; Fatemeh Kazemi

Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank

Volume 11, Issue 22, February 2020, Pages 305-331

10.22034/jbar.2020.1584

Fatemeh Goli; Naser Yazdani

Journal of Business Administration Researches

Journal Archive

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

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Volume 12 (2020)

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Volume 1 (2009)