Journal of Business Administration Researches - Articles List

Keywords = Consumer-based brand equity (CBBE)

The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan

Volume 11, Issue 22, February 2020, Pages 149-176

10.22034/jbar.2020.1577

Hossein Azimi; Akram Azizollahy

Journal of Business Administration Researches

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