Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions

Volume 13, Issue 26, February 2022, Pages 145-163

10.22034/bar.2022.12079.3116

Maryam Nekooeezadeh; Alireza Amini; Farnazsadat Tabatabaei Nimavard

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Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company

Volume 10, Issue 20, February 2019, Pages 309-328

10.29252/bar.2019.1331

Seyed Mehdi Jalali; Zeinab Khoshchehreh

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The Effect of Brand Trust and Brand Identity on Brand Evangelism

Volume 7, Issue 14, December 2015, Pages 77-98

Hossein Balochi; Tahmoreth Hasangholi Pour; Morteza Maleki Min Bashe Razgah; Mohammad Ali Siah Sarani kojori

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Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension

Volume 1, Issue 2, February 2010, Pages 27-47

yaser jabari; manije qarecheh; shahriyar azizi

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