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Keywords = Digital marketing
Number of Articles: 2
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites

Volume 15, Issue 31, November 2023, Pages 79-95

10.22034/jbar.2023.17794.4119

Ali Dadvand; Ali Sanayei; Hosein Rezaee Dolat Abadi; Azarnoosh Ansari

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  • PDF 650.09 K

Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy

Volume 14, Issue 29, December 2022, Pages 119-151

10.22034/jbar.2023.16591.3973

Hossein Brakhas; Jabbar Seif Panahi Shabani; Mohammad Javad Zia

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  • PDF 1.09 M

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