Journal of Business Administration Researches - Articles List

Keywords = Brand orientation

Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation

Volume 15, Issue 31, November 2023, Pages 127-160

10.22034/jbar.2023.18910.4213

Bahareh Osanlou; Soheila Khoddami; Pedram Fazlinejad

Journal of Business Administration Researches

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