Keywords = Celebrity attitude
Number of Articles: 1
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern

Volume 15, Issue 32, September 2023, Pages 242-274

10.22034/jbar.2023.18457.4175

amin nikbakht; Abolqasem Ebrahimi; mohammadamin bolandparvaz; Zahra Kazemi

Journal of Business Administration Researches

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