Journal of Business Administration Researches - Articles List

Keywords = Brand Coolness

Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign)

Volume 18, Issue 43, April 2026, Pages 149-172

10.22034/jbar.2026.24209.4639

Hossein Norouzi; shiva roostarafiee

Exploring the role of Brand Loyalty with Brand coolness and brand sacredness in social media

Volume 17, Issue 42, December 2025, Pages 218-236

10.22034/jbar.2026.24083.4628

Mohammad Rahim Esfidani; zohre sadat doaei

Journal of Business Administration Researches

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