The impact of discounting strategies on brand equity in the clothing market from the customer's perspective

Volume 17, Issue 39, April 2025, Pages 96-112

10.22034/jbar.2025.22802.4527

Rohallah Pakdel; Abbasali Rastgar; Hooshmand Bagheri Garbollagh

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The funtion of brand equity in social media marketing with customer response

Volume 16, Issue 36, July 2024, Pages 184-200

10.22034/jbar.2024.19623.4273

Farhad Mahbobkhah

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The Effect of Electronic Word of Mouth and subjective norms on brand equity

Volume 15, Issue 34, December 2023, Pages 55-84

10.22034/jbar.2023.19744.4286

Solmaz jahanbakhsh samarkhazan; mohammad faryabi; farzaneh fatemi

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The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran

Volume 13, Issue 25, August 2021, Pages 499-528

10.22034/bar.2021.13798.3479

Saied Ahmadi; Naser Yazdani; Fatemeh Kazemi

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A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies

Volume 10, Issue 19, August 2018, Pages 213-232

Mahdi Nadaf; Manzar khajeh

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Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

Volume 9, Issue 18, May 2018, Pages 83-106

10.29252/bar.9.18.83

Reza Esmaeil Pour; Mohsen Akbari; Meysam Masoudi Far

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The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity

Volume 9, Issue 17, October 2017, Pages 249-274

10.29252/bar.9.17.249

Fereshteh Mansouri Moayyed; Salar Daneshfar; Mahdieh Barati

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The role of customer based brand equity in the effect of advertising on consumer response

Volume 6, Issue 12, June 2014, Pages 137-148

Azar KaffashPoor; Ata Ollah Harandi; sayedahZahra Fatemi

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Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach

Volume 5, Issue 9, May 2013, Pages 1-20

Fakhrieh Hamidianpur; Alireza Ziaei Bideh; Mohammad Saeeda Ardakani

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