Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign)

Volume 18, Issue 43, April 2026, Pages 149-172

10.22034/jbar.2026.24209.4639

Hossein Norouzi; shiva roostarafiee

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Designing and Explaining the Readiness Model of Strategy Execution in Food products holding

Volume 13, Issue 25, August 2021, Pages 187-208

10.22034/jbar.2021.1658

Mohammad Mahmoudi Meimand; Mohammad Jalal; Mehdi Akbari akbari

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Identification and modeling of green supply chain management in small and medium sized industries

Volume 12, Issue 23, November 2020, Pages 169-193

10.22034/bar.2020.11996.3097

Davood Andalib Ardakani; Saeide Shams

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An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits

Volume 11, Issue 21, September 2019, Pages 141-161

10.22034/jbar.2019.1553

Yousef Pashazadeh; Zahra Adel

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Marketing Knowledge Management Functions on Empowering Competitive Advantages

Volume 11, Issue 21, September 2019, Pages 403-425

10.22034/jbar.2019.1563

Seyedeh Seronaz Salehi; Mohammad Reza Hamidizadeh; Manizeh Gharecheh; Abbas Ali Haji Karimi

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Effectiveness of Advertisements on Electronic Social Networks

Volume 9, Issue 17, October 2017, Pages 149-173

10.29252/bar.9.17.149

Mohsen Shafiei Nikabadi; Ali Asghar Zarei

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Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry)

Volume 8, Issue 16, June 2017, Pages 59-78

S S; M. Asadi; H. M; B H; M A

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customer involvement in new product development

Volume 8, Issue 16, June 2017, Pages 121-140

S M; A Sh

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The Relationship between Lifestyle and Purchasing of the Newly-Built Flat

Volume 8, Issue 15, July 2016, Pages 133-163

Mohammad Reza Karimi Alavijeh; Mostafa Afsharnejad

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The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city

Volume 6, Issue 11, May 2014, Pages 105-124

n adibi; a kazemi; m mohammadi

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Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach

Volume 5, Issue 9, May 2013, Pages 1-20

Fakhrieh Hamidianpur; Alireza Ziaei Bideh; Mohammad Saeeda Ardakani

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