Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University

Volume 14, Issue 29, December 2022, Pages 213-241

10.22034/jbar.2023.16606.3985

Seyed Mohammad Tabatabaeenasab; Asma Mohammadi

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Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

Volume 9, Issue 18, May 2018, Pages 83-106

10.29252/bar.9.18.83

Reza Esmaeil Pour; Mohsen Akbari; Meysam Masoudi Far

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The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good

Volume 7, Issue 14, December 2015, Pages 1-30

Rohullah Bayat; Sania Forghani Pilerood

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The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city

Volume 6, Issue 11, May 2014, Pages 105-124

n adibi; a kazemi; m mohammadi

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