Keywords = brand loyalty
Number of Articles: 8
The impact of consumer's perceived social responsibility on brand loyalty with brand credibility and identity for insurance

Volume 17, Issue 42, December 2025, Pages 168-189

10.22034/jbar.2026.23676.4599

Samad RahimiAghdam; Samira joudi; Ali SabahAhmad; javad Moghtader Kargaran

Explanation of gamification technology in business development

Volume 15, Issue 32, July 2023, Pages 136-166

10.22034/jbar.2023.19274.4241

Mohsen Aazami; kamran nazari; Peyman Akbari

The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern

Volume 15, Issue 32, July 2023, Pages 242-274

10.22034/jbar.2023.18457.4175

amin nikbakht; Abolqasem Ebrahimi; mohammadamin bolandparvaz; Zahra Kazemi

Designing a purchase decision making model by explaining the role of brand prominence

Volume 13, Issue 25, August 2021, Pages 83-110

10.22034/jbar.2021.1608

Niousha Dehbini; Mohammad Haghighi; Abdolkhalegh Gholami

The role of customer based brand equity in the effect of advertising on consumer response

Volume 6, Issue 12, June 2014, Pages 137-148

Azar KaffashPoor; Ata Ollah Harandi; sayedahZahra Fatemi

Journal of Business Administration Researches

Journal Archive