Keywords = Perceived quality
Number of Articles: 5
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions

Volume 9, Issue 18, May 2018, Pages 107-135

10.29252/bar.9.18.107

Zohreh Dehdashti Shahrokh; Bahram Jabarzadeh Karbasi; Parya Jangi Poor Afshar

Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty

Volume 7, Issue 14, December 2015, Pages 31-53

Elaheh Bakhshizadeh; Rahmat Allah Gholipour; Hashem Aghazadeh

Investigation of Brand Slogans Effects on Purchase Intention of Customers

Volume 7, Issue 14, December 2015, Pages 99-120

Azimollah Zarei; Morteza Maleki; Mehdi Rahimi

The role of customer based brand equity in the effect of advertising on consumer response

Volume 6, Issue 12, June 2014, Pages 137-148

Azar KaffashPoor; Ata Ollah Harandi; sayedahZahra Fatemi

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