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Keywords = Brand reputation
Number of Articles: 2
The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them

Volume 13, Issue 25, August 2021, Pages 235-260

10.22034/jbar.2021.1590

Nasim Karimzadeh; Majid Esmaeilpour; Manizheh Bahrainizad

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  • PDF 717.46 K

Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

Volume 9, Issue 18, May 2018, Pages 83-106

10.29252/bar.9.18.83

Reza Esmaeil Pour; Mohsen Akbari; Meysam Masoudi Far

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  • PDF 352.81 K

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