Main Subjects = .
Number of Articles: 60
The Effect of Influencers' Characteristics on Customer Loyalty: The Mediating Role of Perceived Characteristics and Moderating Role of Demographic Characteristics in Social Networks

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23870.4610

Meisam Modarresi; Azim Zarei; Marziyeh Olyansab; Fateme Heidari Bajestani

Designing a Marketing Agility Model in the Tourism Industry Focusing on Digital Capabilities

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24518.4668

ٍElnaz Allaf Jafari; Seyyed-Mahmoud Hoseini-Amiri

Data Driven Analysis of Artificial Intelligence Innovations in Marketing: A Patent Based Approach

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24449.4658

Seyed Mohammad Ali Mousavi Roodsari; Yasin Chamaei Nejad; Sajad khani

Digital Experience of Generation Z Consumers on Digikala: Exploring the Impact of Gamification and Social Media Marketing on Brand Attachment

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24528.4672

Hooshmand Bagheri Garbollagh; Abbasali Rastgar

The role of project management agility in the success of digital marketing campaigns: The moderating effect of project complexity

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23978.4618

Elahe asadolahidehkordi; abdolsattar hanaei; Saghar Jahandidh

The effect of attitude towards service robots on customer shopping experience: The mediating role of in-store emotions and perceived intimacy of interaction with employees

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24189.4638

Mostafa Shokatizad; Mohammad Faryabi; Seyed Samad Hosseini

Cognitive Capital and Organizational Capabilities: Investigating the Relationship Between Cognitive Resilience and Employee Ambidexterity in State Universities

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22034/jbar.2026.24248.4643

Sajad Farsi; Sara Esmailpour; Saied Sehhat; Alireza Vlayan

A model for the application of techno-cultural marketing in the social security organization

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22034/jbar.2026.24062.4625

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

Developing a Framework for Applying Convergent Technologies to Enhance Supply Chain Resilience through Digital Agility: A Thematic Analysis

Articles in Press, Accepted Manuscript, Available Online from 28 September 2026

10.22034/jbar.2026.25055.4700

Abolqasem Arabiun; Elahe Hosseini; Bahareh Omouri Kejal

Prioritizing and modeling the factors influencing the roadmap for applying machine learning in the retail industry with the FCM approach (fuzzy mapping)

Articles in Press, Accepted Manuscript, Available Online from 28 September 2026

10.22034/jbar.2026.25030.4698

saeed salmanian; ali hamidizadeh; hamidreza yazdani

Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse

Volume 18, Issue 43, April 2026, Pages 1-27

10.22034/jbar.2026.24255.4644

Soheila Mehmannavazan; Mina Ranjbarfard; Negin Sangari

Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior

Volume 18, Issue 43, April 2026, Pages 28-49

10.22034/jbar.2026.23672.4598

roghaye mohammadian yazd; Seyed Mohammad Tabatabai-Nasab; Amirreza Konjkav Monfared

Explaining customer participation in co-creating brand value in cyberspace

Volume 17, Issue 42, December 2025, Pages 1-26

10.22034/jbar.2026.22612.4511

Fatemeh Abbasi; Bagher Asgarnezhad Nouri; Hooshmand Bagheri Grbollagh; Ramin Bashirkhodaparasti

Explaning dynamics approach export development’s Iran

Volume 17, Issue 42, December 2025, Pages 145-167

10.22034/jbar.2026.23432.4583

Ameneh Khadivar; Maryam khosravi asl

The impact of consumer's perceived social responsibility on brand loyalty with brand credibility and identity for insurance

Volume 17, Issue 42, December 2025, Pages 168-189

10.22034/jbar.2026.23676.4599

Samad RahimiAghdam; Samira joudi; Ali SabahAhmad; javad Moghtader Kargaran

The Meta-Analysis of the Impact of Intangible Resources on Export Performance of Companies

Volume 17, Issue 41, October 2025, Pages 112-133

10.22034/jbar.2025.22939.4540

Feiz, Davood; Azim Zarei; Mohammad Yousefi

Journal of Business Administration Researches

Journal Archive