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Number of Articles: 34
Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method

Volume 17, Issue 40, June 2025, Pages 1-21

10.22034/jbar.2025.21781.4447

Alireza Hamidzadeh Arbabi; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh Ajirlou

Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention

Volume 17, Issue 40, June 2025, Pages 22-40

10.22034/jbar.2025.22176.4482

Seyed Mahmood Hosseini Amiri,; zahra shahpori; Niloofar Shahpori; Iman Hakimi

An innovative approach to using soft systems methodology in solving the problem of tax evasion

Volume 17, Issue 40, June 2025, Pages 41-66

10.22034/jbar.2025.22722.4519

Ehsan Khayambashi; Alireza Naser Sadraabadi; Seyed Mahmood Zanjirchi; Davood Andalib Ardakani

Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing

Volume 17, Issue 40, June 2025, Pages 85-104

10.22034/jbar.2025.23031.4549

Negar Rezaei; Yosef Mohamadifar; Seyyed Farhad Hossaini; Ehsan Khosravi

Developing a Scale to Measure Destination-Country Image

Volume 17, Issue 40, June 2025, Pages 128-146

10.22034/jbar.2025.22797.4534

Asgar Alizadeh,; Azarnoush Ansari; Ali Kazaemi

A systematic review of consumer behavior pattern in the sustainable fashion industry

Volume 17, Issue 39, April 2025, Pages 21-37

10.22034/jbar.2025.21354.4413

Gholamhossain Khorshidi; yaser manesh; maryam ghiasabadi farahani; Mahnaz Asghari

Omnichannel retailing and its impact on customer experience and loyalty

Volume 17, Issue 39, April 2025, Pages 60-79

10.22034/jbar.2025.22158.4480

marzieh soltani tajabadi; Ameneh Khadivar

Presenting a pattern for developing Iranian clothing exports

Volume 17, Issue 39, April 2025, Pages 113-138

10.22034/jbar.2025.21435.4420

farshad Alidaie; Mostafa Hashemi Tilehnouei; Hossein Vazifehdust

Analyzing the Antecedents and Consequences of Artificial Intelligence Technologies Adoption in supply chain

Volume 16, Issue 38, March 2025, Pages 63-78

10.22034/jbar.2025.21715.4449

siavash sayar irani; Ahmad Rahchamani; alireza alinezhad; Sadegh Abedi

The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking

Volume 16, Issue 37, December 2024, Pages 148-164

10.22034/jbar.2024.22381.4490

Maryam Yaghoubpour; Hossein Janati Far; Seyyed Hamid Khodadad Hosseini; Rasoul Sanavi Fard

Customer capital reinventing with experience economy approach

Volume 16, Issue 36, August 2024, Pages 162-183

10.22034/jbar.2024.21876.4456

SARA GHAEI; Mehdi Sabokro; Seyed Mojtaba Hosseini Bamakan

Designing a model for retail therapy

Volume 16, Issue 35, June 2024, Pages 135-154

10.22034/jbar.2024.20353.4333

Asma Mohammadi; Mahmood Naderi Bani; Seyed Mohammad Tabatabai-Nasab; Ali Morovati Sharifabadi

The Effect of Electronic Word of Mouth and subjective norms on brand equity

Volume 15, Issue 34, March 2024, Pages 55-84

10.22034/jbar.2023.19744.4286

Solmaz jahanbakhsh samarkhazan; mohammad faryabi; farzaneh fatemi

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