Volume & Issue: Articles in Press / Accepted Manuscript
Number of Articles: 19

Research Paper

Identifying Visual Marketing Strategies to Influence Customers’ Subliminal Preferences

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

10.22034/jbar.2025.23626.4597

ALLAHYAR GHASEMI; Sadaf Koohzadi Hikooie

The impact of Instagram technology adoption on consumer attitudes and purchase intentions

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.22734.4521

moein gharibi; Alireza Habibi; Seyed Mahdi Jalali; Aearaj Shamsulhaq

The influence of heuristic-systematic cues in e-commerce platforms on repurchase intention

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23180.4557

mohammad hadi asgari; mohammad mehdi asgari

Exploring the digital platform based- model by modeling brand identity,user experience and brand community in the sharing economy

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23424.4582

MARYAM MOAZAMIGOODARZI; kambiz heidarzadeh

The Effect of Influencers' Characteristics on Customer Loyalty: The Mediating Role of Perceived Characteristics and Moderating Role of Demographic Characteristics in Social Networks

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23870.4610

Meisam Modarresi; Azim Zarei; Marziyeh Olyansab; Fateme Heidari Bajestani

Investigating the Transition of Customer Experience from Multichannel to Omnichannel Focusing on Challenges and Coping Strategies in Service-Based Companies

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24166.4632

jahanbakhsh rahimi baghmalek; sead reza hasani; vida hasanpour

Designing a Marketing Agility Model in the Tourism Industry Focusing on Digital Capabilities

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24518.4668

ٍElnaz Allaf Jafari; Seyyed-Mahmoud Hoseini-Amiri

Data Driven Analysis of Artificial Intelligence Innovations in Marketing: A Patent Based Approach

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24449.4658

Seyed Mohammad Ali Mousavi Roodsari; Yasin Chamaei Nejad; Sajad khani

Digital Experience of Generation Z Consumers on Digikala: Exploring the Impact of Gamification and Social Media Marketing on Brand Attachment

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24528.4672

Hooshmand Bagheri Garbollagh; Abbasali Rastgar

The role of project management agility in the success of digital marketing campaigns: The moderating effect of project complexity

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.23978.4618

Elahe asadolahidehkordi; abdolsattar hanaei; Saghar Jahandidh

The effect of attitude towards service robots on customer shopping experience: The mediating role of in-store emotions and perceived intimacy of interaction with employees

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24189.4638

Mostafa Shokatizad; Mohammad Faryabi; Seyed Samad Hosseini

The impact of brand innovation and brand authenticity as antecedents of brand loyalty (Case study: Kaleh brand in Iraq)

Articles in Press, Accepted Manuscript, Available Online from 22 September 2026

10.22034/jbar.2026.24780.4684

saeed masoodipoor; osman naji

Cognitive Capital and Organizational Capabilities: Investigating the Relationship Between Cognitive Resilience and Employee Ambidexterity in State Universities

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22034/jbar.2026.24248.4643

Sajad Farsi; Sara Esmailpour; Saied Sehhat; Alireza Vlayan

A model for the application of techno-cultural marketing in the social security organization

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22034/jbar.2026.24062.4625

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

Exploring the Role of Augmented Reality (AR) in Enriching In-Store Shopping Experience: Opportunities, Threats, and the Learning Curve (A Neurophenomenological Approach)

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22034/jbar.2026.24475.4661

Saina Fadaei Bazghaleh; alireza Farokhbakht Foomani; Mohammad Taleghani

Developing a Framework for Applying Convergent Technologies to Enhance Supply Chain Resilience through Digital Agility: A Thematic Analysis

Articles in Press, Accepted Manuscript, Available Online from 28 September 2026

10.22034/jbar.2026.25055.4700

Abolqasem Arabiun; Elahe Hosseini; Bahareh Omouri Kejal

Prioritizing and modeling the factors influencing the roadmap for applying machine learning in the retail industry with the FCM approach (fuzzy mapping)

Articles in Press, Accepted Manuscript, Available Online from 28 September 2026

10.22034/jbar.2026.25030.4698

saeed salmanian; ali hamidizadeh; hamidreza yazdani

Journal of Business Administration Researches

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