Author Index

A

  • A, A The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2017, Pages 185-209]
  • A, F Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2017, Pages 37-58]
  • A, F Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2017, Pages 99-120]
  • A, M Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2017, Pages 59-78]
  • A, N Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2017, Pages 99-120]
  • Aali, Samad Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2020, Pages 231-255]
  • Aali, Samad Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Aazami, Mohsen Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Aazami, Mohsen Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Aazami, Mohsen Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]
  • Abarghouei, Naser Sadra The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Abbasi, Abbas The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]
  • Abbasi, Abbas The role of family members in family purchase decisions [Volume 11, Issue 22, 2020, Pages 381-405]
  • Abbasi, Abbas Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Abbasi, Abbas Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Abbasifar, Akram Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Abbaspour, Heydar The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior [Volume 12, Issue 24, 2021, Pages 77-105]
  • Abdolvand, Mohammad Ali Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Abdolvand, Neda Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2021, Pages 511-538]
  • Abedi, Ehsan Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Abedi, Sadegh Analyzing the Antecedents and Consequences of Artificial Intelligence Technologies Adoption in supply chain [Volume 16, Issue 38, 2025, Pages 63-78]
  • Abedin, bahareh Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Abed Khorasan, Mehran Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Abohashem Abadi, Farzaneh Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Abolfazli, Seyed Abolfazl Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2022, Pages 455-475]
  • Abolghasemi, M. Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2014, Pages 71-96]
  • Abooie, Mohammad Hossein Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2021, Pages 1-18]
  • Abpeykar, Mohammad Sadegh A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Adabi, Narges The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Adel, Zahra An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Afjeh, Seyyed Ali Akbar Segmentation and profiling consumers in a multi-channel environment using a combination of self-organizing maps (SOM) method, and logistic regression [Volume 6, Issue 12, 2014, Pages 43-74]
  • Afsahizadeh, Mohammad Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
  • Afsharkezemi, Mohamdali Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2020, Pages 355-379]
  • Afsharnejad, Mostafa The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Afsharpour, Mahsa Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • Afzali, SH. Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Agahi, Hossein Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Aghai, Mohammad The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Aghazadeh, Hashem Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Aghazadeh, Hashem The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Aghazadeh, Hashem Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
  • Aghazadeh, Hashem The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Aghazadeh, Hashem Driving and preventive factors in the emergence and success of born globals in early stages studied by the meta-synthesis method [Volume 13, Issue 26, 2022, Pages 503-532]
  • Ahadi, Rezvan A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2020, Pages 333-353]
  • Ahghar Bazargan, Negin The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2019, Pages 71-90]
  • Ahmadi, Gholamhosein Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Ahmadi, Mohammad Mehdi Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Ahmadi, P. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Ahmadi, Parviz Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Ahmadi, S. Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2014, Pages 71-96]
  • Ahmadi, Saied The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Ahmadi Alvar, Zahra An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2018, Pages 189-216]
  • Ahmadian, Vahid Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]
  • Ahmadi Nodooshan, Mehdi The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Ahmadizad, Arman A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Ahmadizad, Arman Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Ahmadizad, Arman The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2021, Pages 165-183]
  • Ahmadpour Daryani, Mahmoud Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2024, Pages 141-173]
  • Ajali, Mehdi Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Akbari, Mehdi Application of Fuzzy Calculation in Portfolio Matrices for Improving Formulation of Portfolio Strategies [Volume 4, Issue 8, 2013, Pages 141-161]
  • Akbari, Mohsen Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2018, Pages 83-106]
  • Akbari, Mohsen The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Akbari, Mohsen The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2021, Pages 259-289]
  • Akbari, Mohsen The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Akbari, Mohsen The competitive advantages of city development and construction cooperative companies in Gilan province with the approach of functionalist organizational theories [Volume 16, Issue 37, 2024, Pages 126-147]
  • Akbari, Peyman Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Akbari, Peyman Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Akbari Moghaddam, Beytollah The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Akbari Nooghabi, Mohammad Sadegh Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Akhavan, Afarin Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2021, Pages 1-18]
  • Akhavan Kharazian, Maryam Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
  • Alam Tabriz,, Akbar Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2021, Pages 239-257]
  • Alborzi, Mahmood Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Alemtabriz, Akbar Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Alhoseinialmodarresi, Seyyed Mahdi Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2019, Pages 329-351]
  • Alhosseini Almodarresi, Seyed Mahdi Online Shopping and Consumers Values [Volume 8, Issue 15, 2016, Pages 59-82]
  • Alhosseini Almodarresi, Seyed Mahdi The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2020, Pages 283-303]
  • Alian, Mozhde Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2018, Pages 61-81]
  • Ali Bazaee, Ghasem Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2020, Pages 81-100]
  • Alibeygi, Amirhossein Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Alidaie, farshad Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Aligholi, Mansoureh The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2019, Pages 135-152]
  • Aligholi, Mansoureh The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Alinezhad, Alireza Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2020, Pages 1-24]
  • Alipour, Sima The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Alizadeh,, Asgar Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Alvedari, Hasan Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Amani, Samira Work-family conflict of mompreneurs: challenges and solutions [Volume 16, Issue 38, 2025, Pages 176-197]
  • Amin, Zohreh Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Amini, Alireza Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2022, Pages 145-163]
  • Amini Nezhad, Iliya Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Amini Velashani, Maede Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Amiri, Behnam Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2022, Pages 35-60]
  • Amiri, M. An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2014, Pages 47-70]
  • Amiri, Somayeh The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2018, Pages 217-241]
  • Amiri Aghdaei, Seyed Fathollah A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Amirnezhad, Mohammad Hasan Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Andalib Ardakani, Davood The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2018, Pages 137-157]
  • Andalib Ardakani, Davood Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • Andalib Ardakani, Davood An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Anjomshaa, Zahra Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2022, Pages 79-107]
  • Ansari, Abdolmahdi Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Ansari, Azarnoosh Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Ansari, Azarnoush Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Ansari, Rahele Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Ansarisamani, Habib Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Ansari Samani, Habib Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Arab Armian, Alireza The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Arabiun, Abolghasem The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Arbabi Yazdi, Negar The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2020, Pages 55-80]
  • Arefi, MohammadAli Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales [Volume 16, Issue 38, 2025, Pages 42-62]
  • Arefifar, Aref Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Aref Manesh, Zohreh Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Aref Negad, Mohsen The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2022, Pages 371-394]
  • Aref Nejad, Mohsen Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Asadi, Leila The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2022, Pages 165-205]
  • Asadi, M. Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2017, Pages 59-78]
  • Asadi, Mirmohamad Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Asadzadeh, Abdollah The Effect of Corporate Strategic Roles on Corporate Parenting Styles [Volume 10, Issue 19, 2018, Pages 233-251]
  • Asgar Halvaei, Ali Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2022, Pages 109-143]
  • Asgarnezhad Nouri, Bagher Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • Asghari, Mahnaz A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]
  • Asgharinajib, Maryam The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Asgharizadeh, Ezzatollah Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Ashkani, Mahdi Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Askari, Mohsen Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Askarifar, Kazem The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Askarifar, Kazem Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Atashgar, Karim A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2021, Pages 399-423]
  • Azar, Adel Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Azar, Adel The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Azar, Adel The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Azimi, Hossein The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2020, Pages 149-176]
  • Azizkhah Alanagh, Saeideh The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Azizollahy, Akram The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2020, Pages 149-176]
  • Azizzadeh, Ali Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]

B

  • Babadi Akashe, Maryam Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Babaei Meybodi, Hamid Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Badie Zadeh, Ali Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Bafandeh Zendeh, Alireza Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Bagheri, Mahdi Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2022, Pages 79-107]
  • Bagheri, Rouholla The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2021, Pages 447-487]
  • Bagheri, Rouhollah Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2019, Pages 187-213]
  • Bagheri, Seyed Mohammad The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Bagheri, S.M. Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Bagheri Gara Bolagh, Hooshmand Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2019, Pages 215-242]
  • Bagheri Garbollagh, Hooshmand The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Baghernezhad Hamzekolaie, Mohammad Ebrahim Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Bahari, Ghazaleh The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Bahmani, Akbar Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2021, Pages 133-163]
  • Bahrainizad, Manizheh The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Bahrainizad, Manizheh Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2021, Pages 347-368]
  • Bahrami, Aida The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Bahrami, Fereshteh Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Bahramzadeh, Hossein Ali Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Bakhshipour, abbas The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Bakhshizadeh, Elaheh Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Bakhti, Arian Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Bakhtiar Nasrabadi, Hosseinali Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Balandeh, Taleb Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Balochi, Hossein The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Balochi, Hossein Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market [Volume 12, Issue 24, 2021, Pages 133-163]
  • Balochi, Hossin Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
  • Bamdad Soofi, Jahanyar A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2020, Pages 333-353]
  • Bamdad Soufi, Jahanyar Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2021, Pages 489-509]
  • Bandad, J. An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2014, Pages 47-70]
  • Bandarian, Reza Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2021, Pages 185-213]
  • Banihashemi, Sayyid Ali The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2018, Pages 21-41]
  • Banihashemi,, Seyed Jalal The factors affecting the consumer's attitude towards the content generated by the user and the intention online purchase [Volume 16, Issue 37, 2024, Pages 60-80]
  • Baradaran, Ataa'ollah The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Barati, M. An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2014, Pages 47-70]
  • Barati, Mahdieh The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Barzegari Ardekani, Mohsen Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2021, Pages 489-509]
  • Bashokouh, Mohammad Recognizing Behavior of Viral Marketing [Volume 12, Issue 23, 2020, Pages 255-276]
  • Bashokouh Ajirlo, Mohammad The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Bashokouh Ajirlou, Mohammad Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Basiri nejad, F. Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2014, Pages 97-118]
  • Bastam, Hadi Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Bastam, Hadi Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Bavarsad, Belghis Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2019, Pages 1-26]
  • Bavi, Belghies The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Bayat, Fatemeh , Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2021, Pages 239-257]
  • Bayat, Rohullah The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Bayat, Samaneh Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
  • Bazrafshan, Morteza Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Bazyar Hamzekhani, Esmail The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]
  • Behboodi, Omid The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Behrouz Heris, Ali Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2020, Pages 231-255]
  • Bordbar, Gholam Reza Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Boroumand, Reyhane Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Brakhas, Hossein Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]

C

  • Chabok, Seyed Hossein The impact of lean management on new product development performance [Volume 13, Issue 26, 2022, Pages 207-237]
  • Chirani, Ebrahim Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Chirani, Ebrahim the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2024, Pages 111-140]
  • Chitsaz, Ehsan Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2024, Pages 141-173]

D

  • Dabaghi, Hamed Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Dadbeh, Shiva Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
  • Dadvand, Ali Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Dahdashtishahrokh, Zohreh The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2019, Pages 243-262]
  • Danaei, Abolfazl Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2018, Pages 243-267]
  • Danaei, Abolfazl The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Danaei, Habibolahh Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2022, Pages 35-60]
  • Daneshfar, Salar The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Darjani, Abbas The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Darzianazizi, Abdolhadi Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2019, Pages 169-186]
  • Darzian Azizi, Abdolhadi Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2012, Pages 54-87]
  • Davallou, Maryam Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]
  • Davari, Ali Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Davodi, Masomeh Review and analyze market basket and order goods store chain [Volume 8, Issue 16, 2017, Pages 161-184]
  • Dehban, Behnam Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
  • Dehbini, Niousha Designing a purchase decision making model by explaining the role of brand prominence [Volume 13, Issue 25, 2021, Pages 83-110]
  • Dehdarian Fallah, Saeed Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]
  • Dehdashti Shahrokh, Zohreh Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2018, Pages 107-135]
  • Dehdashti Shahrokh, Zohreh Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Dehdashti Shahrokh, Zohreh Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
  • Dehghan, Maedeh Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Dehghan, Nabiollah Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Dehghanan, Hamed Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2022, Pages 311-342]
  • Dehghanan, Hamed Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Dehghani, Masoud Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Dehghani Firoozabadi, Mohammad Reza Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2019, Pages 329-351]
  • Dehghani Soltani, Mahdi The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2020, Pages 177-196]
  • Dehghani Soltani, Mahdi The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
  • Dehghani Soltani, Mahdi The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Dehghantezerjani, Elham Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Dehyadegari, Saeid Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Dehyadegari, Saeid Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Delshad, Ali Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Derakhshan, Abdolnaser Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Dezfoulian, Hamidreza The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2020, Pages 101-128]
  • Dezhkam, Jasem Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Doaei, Zore Sadat The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Dolat Abadi, Hossein Rezaie Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2018, Pages 61-81]
  • Doosthosseini, Fahime The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Dousthosseini, Fahimeh The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]

E

  • Ebrahimi, Abdolhamid Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2020, Pages 231-255]
  • Ebrahimi, Abolghasem Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Ebrahimi, Abolghasem Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Ebrahimi, Abolqasem The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Ebrahimi, Abolqasem The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Ebrahimi, Karim Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Ebrahimi, Mahdi Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2022, Pages 109-143]
  • Ebrahimi, Mahdi Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Ebrahimi, Seyed Abbas The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Ebrahimi Delavar, Fateme Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2020, Pages 25-54]
  • Ebrahim pour, Habib Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Ebrahimpour Azbari, Mostafa The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Ebrahimpour Azbari, Mostafa The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Ebrahimpour Azbari, Mostafa The competitive advantages of city development and construction cooperative companies in Gilan province with the approach of functionalist organizational theories [Volume 16, Issue 37, 2024, Pages 126-147]
  • Ebrahimpour Azbari,, Mostafa The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2021, Pages 259-289]
  • Ebrahimzadah, R. Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2014, Pages 71-96]
  • Ebrahimzadah, R. Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2014, Pages 71-96]
  • Eghtesadifard, Mahmood Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Ekhlas, M. The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2014, Pages 1-26]
  • Elahi, Sh. Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2014, Pages 119-152]
  • Emailpour, Hasan Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2020, Pages 197-229]
  • Emami, Kamelia Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Esfahani Zanjani, Mohammad Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Esfidani, Mohammadrahim The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Esfidani, Mohammad Rahim Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Eskandari, Hassan Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2020, Pages 231-255]
  • Eskandari, Nader The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Eskandari, Nafiseh Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [Volume 16, Issue 37, 2024, Pages 1-19]
  • Eslami, Saeid Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
  • Eslamieh, Vahideh The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2018, Pages 137-157]
  • Esmaeilpour, Majid The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Esmaeilpour, Majid Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2021, Pages 347-368]
  • Esmaeilpour, Majid Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Esmaeil Pour, Reza Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2018, Pages 83-106]
  • Esmaeilzadeh, Mansour Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2024, Pages 233-260]
  • Esmailpoor, Majid Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Esmailpour, Hassan Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
  • Estiri, Mehrdad A model for Explaining service quality and value proposition effects on bank customer satisfaction Case study: Mehr Finance and Credit institution [Volume 4, Issue 7, 2012, Pages 1-19]
  • Estiri, Mehrdad Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]

F

  • F, D The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2017, Pages 185-209]
  • Faghihi, Sima Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 174-198]
  • Fakharyan, Meysam Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Fakour, Amir Mohamad The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Fallah, Marzieh Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Fallah, Mohammad Reza Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Fanaee, Mohammad Reza The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Fani, Majid Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
  • Farasat, Farshid Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Farid, Dariush Measuring Service Quality of the E-Banking [Volume 7, Issue 14, 2015, Pages 55-76]
  • Farid, Dariush Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Farid, Daryush Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2010, Pages 78-94]
  • Farmani, Mahdi Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2021, Pages 369-398]
  • Faryabi, Mohammad Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2019, Pages 27-49]
  • Faryabi, Mohammad The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Faryabi, Mohammad Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Faryabi, Mohammad Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Fatah Naserabad, Sajjad The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2022, Pages 477-502]
  • Fatemi, sayedahZahra The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Fathi, Hanieh The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2020, Pages 257-281]
  • Fathi, Saeed Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Fazlinejad, Pedram Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Feiz, Davod Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Feiz, Davood Service Quality and Customer Satisfaction in Hotel Industry (case study: Mashhad hotels) [Volume 3, Issue 6, 2012, Pages 123-149]
  • Feiz, Davood Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2021, Pages 425-445]
  • Feiz, Davood The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Feiz, Kamran Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
  • Feiz, Mohammadrasoul Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 174-198]
  • Ferdowsi, Sajad Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Fereydooni, Behnaz The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Feyz, Davood The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Forghani, Yoones Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Forghani Pilerood, Sania The Clarification of Brand Personality and Consumer's Budget with Preferences and Purchase Decision of Good [Volume 7, Issue 14, 2015, Pages 1-30]
  • Forjanizadeh, Pari Naz Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Forozandeh Dehkordi, Lotfolah Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]

G

  • Ganjoo, Mazyar Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Gh, K Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2017, Pages 1-15]
  • Ghadiri, Zahra The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • GHAEI, SARA Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Ghafari, Iman The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Ghafari Ashtiani, Peyman Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2019, Pages 153-167]
  • Ghafari Ashtiani, Peyman Factors influencing on social commerce development [Volume 12, Issue 24, 2021, Pages 19-48]
  • Ghafourian Shagerdi, Amir Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Ghafurian Shagerdi, Amir The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Ghahremanpour, Parisa New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2021, Pages 215-238]
  • Ghamkhari, Seyedeh Maasoumeh Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
  • Ghani Tafreshi, Mahtab Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Ghareche, Manizhe Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Gharecheh, Manizeh Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Ghasemi, Afshine Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Ghasemian Sahebi, Iman Analyzing the Barriers of E-tourism Development in Iran Using the Fuzzy Interpretive Structural Modeling Approach [Volume 10, Issue 19, 2018, Pages 189-212]
  • Ghasemie, R. Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2014, Pages 153-181]
  • Ghasemnia Arabi, Narjes Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2019, Pages 51-69]
  • Ghasempour, Hamed Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]
  • Ghavidel, Fereshteh The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2021, Pages 49-75]
  • Ghazinoori, Soroush A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2020, Pages 333-353]
  • Ghazi Nouri, Seyyed Sepehr Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Ghazvini, Hadi The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2022, Pages 533-560]
  • Ghiyasi, Negin Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Ghlichlee, Behrooz Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering [Volume 12, Issue 24, 2021, Pages 239-257]
  • Ghobadi, Tohfeh The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2019, Pages 243-262]
  • Ghobadinia, Hajar A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2018, Pages 43-60]
  • Gholami, Abdolkhalegh Designing a purchase decision making model by explaining the role of brand prominence [Volume 13, Issue 25, 2021, Pages 83-110]
  • Gholami, MohammadReza Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2019, Pages 215-242]
  • Gholipour, Rahmat Allah Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [Volume 7, Issue 14, 2015, Pages 31-53]
  • Gholipour Soleimani, Ali The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [Volume 12, Issue 24, 2021, Pages 49-75]
  • Ghorbani, Zahra The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Goli, Fatemeh Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2020, Pages 305-331]
  • Golmohammadi, Emad Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2022, Pages 239-266]
  • Goodarzvand Chegini, Maryam Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]

H

  • H, B Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2017, Pages 59-78]
  • H, M Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2017, Pages 211-232]
  • Habibi, Alireza Signaling the challenges and exploring strategies to improve the sales performance of insurance agents [Volume 16, Issue 35, 2024, Pages 116-134]
  • Hadadian, Alireza The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]
  • Hadadian, Ali Reza Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Hadadian, Sima The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Haddadian, Alireza The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2020, Pages 55-80]
  • Haghighi, Mohammad The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Haghighi, Mohammad Designing a purchase decision making model by explaining the role of brand prominence [Volume 13, Issue 25, 2021, Pages 83-110]
  • Haghighi Kafash, Mehdi Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Haghighi Kaffash, Mehdi Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • HAGHIGHINASAB, MANIJEH The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Hajari, Reza Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Hajibabaei, Hossein Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 199-231]
  • Haji Gholam Saryazdi, Ali Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Hajiha, Ali Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Hajiheydari, Nastaran Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Haji Karimi, Abbas Ali Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Haji Karimi Sari, Abbas Ali The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]
  • Hajipour, Bahman Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2019, Pages 353-377]
  • Hajipour, Bahman Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Hajmalek, somayeh Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Hakimi, Iman Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Hakimi, Iman Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]
  • Hakimi Toosi, Javad A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
  • Hamdi, Karim The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Hamidianpur, Fakhrieh Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Hamidianpure, Fakhreieh Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Hamidi Binabaj, Mojgan Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Hamidizadeh, Mohammadreza The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Hamidizadeh, Mohammad Reza Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2019, Pages 353-377]
  • Hamidizadeh, Mohammad Reza Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Hamidizadeh, Mohammad Reza Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Hamidizadeh, Mohammad Reza Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Hamidizadeh, Mohammad Reza The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Hamidzadeh Arbabi, Alireza Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Harandi, Ata Ollah The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Hasangholipoor Yasvari, Tahmoures Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited [Volume 7, Issue 13, 2015, Pages 73-91]
  • Hasangholi Pour, Tahmoreth The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Hasangholipour Yasouri, Tahmours Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Hasangholi Pouryasouri, Tahmours The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2019, Pages 283-307]
  • Hasanpour Ghoroghchi, Esmaeil Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2022, Pages 79-107]
  • Hashemi, Seyedeh Faeze The impact of lean management on new product development performance [Volume 13, Issue 26, 2022, Pages 207-237]
  • Hashemi Tilehnouei, Mostafa Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Hassanbeygi, samane A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2024, Pages 25-54]
  • Hassanpour, Hossein Ali Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2022, Pages 395-431]
  • Hassanzadeh, Alireza Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Hassas Yeganeh, Yahya Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
  • Hatamei Nejad, Mohammad Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Hatami-nasab, Sayyed Hassan A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Hataminezhad, Mohammad The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
  • Hazaveh Hasar Maskan, Babak Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran) [Volume 12, Issue 23, 2020, Pages 445-471]
  • Heidari, Soheila Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Heidarzadeh, Kambiz Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Heidarzadeh Hanzaee, Kambiz Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Hendijani, Rosa Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Heshmati, Ebrahim Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Heydari, Seyed Abbas Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2020, Pages 81-100]
  • Holakou Pour, Maryam Explanation and Evaluation of Knowledge Business Strategy and Knowledge Development Strategies (Case Study: Khozestan Gas Company) [Volume 8, Issue 16, 2017, Pages 211-232]
  • Hoseini, Mirza Hasan Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2019, Pages 263-281]
  • Hoseini, Seyed Yaaghoob Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Hoseini-Amiri, Seyyed-Mahmoud Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2019, Pages 91-114]
  • Hoseinipour, Seyed Mohammad Reza Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2019, Pages 263-281]
  • Hoseinzadeh Shahri, Masoumeh The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
  • Hoseynpur, Ali Akbar The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Hoshyar, Vajihe Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Hossaini, Seyyed Farhad Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Hosseinabadi, Vahid Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Hosseine, Mirzahasan Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
  • Hosseini, Elahe The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Hosseini, Faride Sadat The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2020, Pages 283-303]
  • Hosseini, Mirza Hassan Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
  • Hosseini, Mirza Hassan Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2022, Pages 35-60]
  • Hosseini, Sayed Ali Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Hosseini, Sayed Mahmood Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]
  • Hosseini, Seyed Mahmoud Explaining the Resilience Components Pattern of Detergent Industry Firms [Volume 12, Issue 23, 2020, Pages 35-58]
  • Hosseini Amiri,, Seyed Mahmood Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]
  • Hosseini Bamakan, Seyed Mojtaba Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Hosseinzadeh, Ali Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Hosseinzade Lotfi, Farhad The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2022, Pages 61-78]
  • Hosseinzade Shahri, Masume Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2021, Pages 511-538]
  • Houshmandi Maher, majid A model for Order Allocation in Multi Supplier, Multi Product and Multi Period Situation, Considering Incremental Discounts [Volume 4, Issue 7, 2012, Pages 122-146]

I

  • Irani, hamid reza Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Iranzadeh, Soleyman Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]

J

  • J, M To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2017, Pages 79-98]
  • Jabarzadeh, Yunes Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Jabarzadeh Karbasi, Bahram Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2018, Pages 107-135]
  • Jafari, AliAkbar Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Jafari, Seyed Mohammadbagher The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2019, Pages 115-134]
  • Jafari, Seyed Mohammadbagher Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Jafari, Soleiman A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Jafarpoor, Younes Identification of Electronic Commerce Adaption Barriers in Small and Medium Enterprises (SMEs): ACase Study of the Active Firms Based in the Industrial Town of Bushehr City [Volume 10, Issue 19, 2018, Pages 39-63]
  • Jahadi Naeini, Farzaneh Explain the segmentation of customers in industrial markets based on self-organized maps [Volume 12, Issue 24, 2021, Pages 1-18]
  • Jahangiri, Ali The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Jaladati, Hesam Modin Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2024, Pages 141-173]
  • Jalal, Mohammad Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Jalali, Sayyed Mehdi Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2022, Pages 433-454]
  • Jalali, Seyed Hossein Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2022, Pages 239-266]
  • Jalali, Seyed Mehdi Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2019, Pages 309-328]
  • Jalali Naeini, Gholamreza Sketching Fuzzy Plan for Implementation of E-Business in Small and Medium-Sized Enterprises [Volume 2, Issue 4, 2011, Pages 107-123]
  • Jalalzadeh, Seyyed Reza The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Jalalzadeh, Seyyed Reza The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]
  • Jalilian, Negar Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Jalilian, Negar Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Jamali, Ahmad The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Jamali, Gholamreza Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Jamali, Khadija Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Jami Pour, Mona Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2020, Pages 25-54]
  • Jami Pour, Mona Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Jamiri, Fatemeh The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]
  • Janati Far, Hossein The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Jandaghi, Gholamreza The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Jandaghi, Mahsa Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Jangi Poor Afshar, Parya Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2018, Pages 107-135]
  • Jazayeri Mousavi,, Seyed Mohammad Hossein Explaining the Competitiveness of Iran’s Engineering and Consulting Engineer Companies in the field of Oil, Gas and Petrochemical [Volume 12, Issue 24, 2021, Pages 185-213]
  • Jong, Abbas Explaining the Patterns of Globalization, Consumption and Everyday-Life [Volume 8, Issue 15, 2016, Pages 265-301]
  • Jorjor Zadeh, Alireza The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2022, Pages 165-205]
  • Jowkar, Ali Akbar Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2019, Pages 263-281]

K

  • K, A The mediating role of the attractiveness of celebrities on advertising effectiveness in Iran (Case Study: Ecut, clothing group) [Volume 8, Issue 16, 2017, Pages 185-209]
  • Kaabomeir, Ahmad The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2022, Pages 165-205]
  • Kafashpoor, Azar Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Kafashpour, Azar Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Kafcheh, Parviz A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • KaffashPoor, Azar The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Kaffashpour, Azar Identifying Effective Factors of Iinternal Environment Of Organization In Establishing Valuable Brands [Volume 3, Issue 5, 2011, Pages 97-117]
  • Kalhor, Ramine Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Karami, Masoud The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Karimi Alavijeh, Mohammad Reza The Relationship between Lifestyle and Purchasing of the Newly-Built Flat [Volume 8, Issue 15, 2016, Pages 133-163]
  • Karimi Alavijeh, Mohammad Reza Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj [Volume 10, Issue 19, 2018, Pages 343-360]
  • Karimi Alavijeh, Mohammad Reza Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Karimi Alavijeh, Mohammad Reza The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
  • Karimian, Mojtaba Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Karimizadeh Shvani, Fatemeh Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Karimzadeh, Nasim The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Karrari, Habib Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Kashi, Ehsan Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2021, Pages 425-445]
  • Kavosh, Kamyar Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Kazaemi, Ali Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Kazazi, Abolfazl Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
  • Kazazi, Abolfazl Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2021, Pages 489-509]
  • Kazemi, Ali A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Kazemi, Ali Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Kazemi, Ali Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Kazemi, Fatemeh The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Kazemi, Maryam The effect of sellers' cultural intelligence on sales self-efficacy and the performance of sales representatives with the seller's risk [Volume 16, Issue 38, 2025, Pages 1-14]
  • Kazemi, Zahra The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Kazemi Saraskanrood, Zahra The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2024, Pages 232-257]
  • Keimasi, Masoud Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Kelidari, Yegane The effect of Service Quality on Behavioral Intentions Through Satisfaction and Customer Perceived Value [Volume 7, Issue 13, 2015, Pages 183-203]
  • Keshavarz Rezai, Maryam Factors influencing on social commerce development [Volume 12, Issue 24, 2021, Pages 19-48]
  • Keymasi, Masoud The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2019, Pages 283-307]
  • Keymasi, Masoud A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Kh, M Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2017, Pages 37-58]
  • Khabbaz Bavil, samad Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Khabiri, Seyed Hossein Driving and preventive factors in the emergence and success of born globals in early stages studied by the meta-synthesis method [Volume 13, Issue 26, 2022, Pages 503-532]
  • Khadivar, Ameneh The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Khadivar, Ameneh Omnichannel retailing and its impact on customer experience and loyalty [Volume 17, Issue 39, 2025, Pages 60-79]
  • Khajeh Dehdashti, Masoumeh The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Khajvand, Samaneh Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Khaksefidi, Mahboobeh Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2024, Pages 233-260]
  • Khaleghi, Hosein Analyzing the role of employees' individual capabilities in business sales performance with the mediating role of competitive intensity and sales behavior [Volume 16, Issue 38, 2025, Pages 140-157]
  • Khalil, Maryam The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Khalili, Javad Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2020, Pages 1-24]
  • Khalili Shavereini, Sohrab Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Khalilnejad, Shahram Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
  • Khanjanzadeh Kakeroodi, Navid Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Khanlari, Amir The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Khashei, Vahid Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Khashei, Vahid Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2022, Pages 311-342]
  • KhasheiVarnamkhasti, Vahid Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Khashei Varnamkhasti, Vahid Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Khatami, Ali Assessment of Components Supply Chain Flexibility of Ceramic Tiles Based on Structural Equation [Volume 8, Issue 15, 2016, Pages 241-264]
  • Khatami, Seyed Mohsen Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2024, Pages 141-173]
  • Khayambashi, Ehsan An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Kheiri, Bahram Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Khodadadhoseini, Seyyed Hamid The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Khodadad Hosseini, Sayed Hamid The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2022, Pages 477-502]
  • Khodadad Hosseini, Seyyed Hamid The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Khodadad Hosseini, Seyyed Hamid The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Khodadad Hosseini, Seyyed Hamid The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Khodadad, Hosseini, Hamid Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2021, Pages 511-538]
  • KHodadadhosseini, S.H. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • KHodadadhosseini, S.H. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Khodad Hoseini, Seyed Hamid Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Khoddami, Soheila Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2022, Pages 1-34]
  • Khoddami, Soheila Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Khoddami, Soheila Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Khoddami, Soheila Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • Khonsiavash, Mohsen Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Khoram Nasab, Seyed Hamze The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2022, Pages 61-78]
  • Khorasani-Ejbarkolaei, Zahra Impacts of Social Responsibility on the Promotion of Business Performance [Volume 10, Issue 20, 2019, Pages 91-114]
  • Khorshidi, Gholamhossain Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
  • Khorshidi, Gholamhossain A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]
  • Khoshchehreh, Zeinab Designing and modeling the behavior of brand consumers in the mobile phone and the Internet markets in Iran: A case study of Irancell Telecommunication Company [Volume 10, Issue 20, 2019, Pages 309-328]
  • Khoshneshin-Langrudi, Mohammadreza The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2022, Pages 343-369]
  • Khoshnevis, Mozhde Driving and preventive factors in the emergence and success of born globals in early stages studied by the meta-synthesis method [Volume 13, Issue 26, 2022, Pages 503-532]
  • Khosravi, Ehsan Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Khosravizadeh, Esfandiyar The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2021, Pages 291-317]
  • Khosroabadi, Shirin Identifying and prioritizing marketing functions and dysfunctions with a systematic approach [Volume 17, Issue 40, 2025, Pages 67-84]
  • Khosrozadeh, Shirin Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
  • Kiarazm, Amene Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
  • Kishani, Payam The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2021, Pages 291-317]
  • Konjkav Monfared, Amir Reza Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Kord, Hamed Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Kordnaeej, Asad The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Kordnaeej, Asadollah Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Kordnaeij, Asadollah Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Kordnaeij, Asadollah Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]
  • Kordnaeij,, Asadollah Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Kordnaiejkordnaiej, A. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Kordnaije, Asadollah Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • K. Yazdi, Nahid Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]

L

  • Lagzian, Mohammad The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2021, Pages 447-487]
  • Latifi, Meisam Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 199-231]
  • Latifi, Safieh The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Lotfiyan Moghadam, Mahsa The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]

M

  • M, H. Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2017, Pages 59-78]
  • M, S customer involvement in new product development [Volume 8, Issue 16, 2017, Pages 121-140]
  • Maddah, Morteza Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Mahavarpour, Fahime Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Mahbobkhah, Farhad The funtion of brand equity in social media marketing with customer response [Volume 16, Issue 36, 2024, Pages 184-200]
  • Mahmoodi, Edris Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Mahmoudi Maymand, Mohammad National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2018, Pages 269-298]
  • Mahmoudi Maymand, Mohammad Design and explain the pattern of online shopping improvement based on the Customer decision-making process [Volume 12, Issue 23, 2020, Pages 277-308]
  • Mahmoudi Meimand, Mohammad Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Majidi Majd, Samaneh Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Malek, M. Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2014, Pages 97-118]
  • Malekakhlagh, Esmaeil Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Malek Akhlagh, Esmaeil Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
  • Maleki, Mohamad Mehdi The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services [Volume 10, Issue 19, 2018, Pages 143-168]
  • Maleki, Morteza Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Maleki, بهاره Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Maleki Min Bashe Razgah, Morteza The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Maleki Minbashrazgah, Morteza The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2022, Pages 533-560]
  • Maleki Minbashrazgah, Morteza The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
  • Maleki Minbashrazgah, Morteza Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Maleki MinbashRazgah, Morteza The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Maleki MinbashRazgah, Morteza Design of a decision-making model for buyers based on reality technology Augmented [Volume 16, Issue 38, 2025, Pages 79-101]
  • Mangeli, Nasrin Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Manian, Amir Development of the company's behaviour model in environmental corporate social responsibility situations [Volume 15, Issue 34, 2024, Pages 1-24]
  • Manshdavi, Elahe Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Mansouri, Mahdie The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Mansouri Moayyed, Fereshteh The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Mansouri Moayyed, Fereshteh The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
  • Mansouri Nazargholi, Pa The effect of sellers' cultural intelligence on sales self-efficacy and the performance of sales representatives with the seller's risk [Volume 16, Issue 38, 2025, Pages 1-14]
  • Maroofi, Fakhraddin Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Maroofi, Fakhraddin The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Maroofi, Fakhredin The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2021, Pages 165-183]
  • Mashayekhi, Ali Naghi Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Masoudi Far, Meysam Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2018, Pages 83-106]
  • Masoudipour, Saeed Identifying and prioritizing marketing functions and dysfunctions with a systematic approach [Volume 17, Issue 40, 2025, Pages 67-84]
  • Mazarei, Sajad The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2020, Pages 129-148]
  • Mazidi, Ali Mohammad Explaining the effectiveness of advertising with Laswell's communication model on social networks [Volume 17, Issue 40, 2025, Pages 189-204]
  • Mazroui Nasrabadi, Esmaeil Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Mehdizadeh, Hossein Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Mehmannavazan, Soheila The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]
  • Mesbahi, Maryam The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2020, Pages 177-196]
  • Mesbahi, Maryam The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Mikaeli, Faramarz Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2022, Pages 395-431]
  • Mira, Seyed Abolghasem Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Mirfakhredini, Seyed Heydar Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Mirghafouri, Seyed Habibollah Presenting a Model for Measuring Credit Risk of Bank Customers using Data Mining Approach [Volume 7, Issue 13, 2015, Pages 247-266]
  • Mirsepasi, Niloofar Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2022, Pages 455-475]
  • Mirshafiei, Fateme A Model to Bank’s Customer Experience Management for Improving Performance Indices [Volume 12, Issue 24, 2021, Pages 399-423]
  • MirzaeianKhamseh, Payvand Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Modarresi, Meysam Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]
  • Mododi Arkhudi, Mehdi Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Moeini, Hossein Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Mofradi, Sanaz The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]
  • Moghbel Ba’erz, Abbas A comparative study of the relationship between service quality and organizational performance in public services [Volume 7, Issue 13, 2015, Pages 93-109]
  • Mohajerani, Nasim Sadat Role of Music in Encouragement of Shopping [Volume 10, Issue 20, 2019, Pages 153-167]
  • Mohamadifar, Yosef Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Mohamadzade, Tayebe Analyzing the role of employees' individual capabilities in business sales performance with the mediating role of competitive intensity and sales behavior [Volume 16, Issue 38, 2025, Pages 140-157]
  • Mohamdiani, Zahra Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Mohammadi, Asma Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Mohammadi, Asma Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Mohammadi, Effat Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Mohammadi, Fatemeh Online Shopping and Consumers Values [Volume 8, Issue 15, 2016, Pages 59-82]
  • Mohammadi, Hamed Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]
  • Mohammadi, Haydar The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2021, Pages 165-183]
  • Mohammadi, Mahdi Identifying and Explaining a Model of Coopetition: A Case Study of SAIPA Group [Volume 10, Issue 20, 2019, Pages 353-377]
  • Mohammadi, Nabiollah Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Mohammadi, Sara Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2019, Pages 169-186]
  • Mohammadi, Zahra Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [Volume 12, Issue 23, 2020, Pages 339-364]
  • Mohammadian, M. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Mohammadian, Mahmood The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention [Volume 8, Issue 15, 2016, Pages 39-58]
  • Mohammadian Yazd, Roghaye Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Mohammadi Ardakani, Shabnam Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Mohammadi nasab, Mahdi Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [Volume 16, Issue 37, 2024, Pages 1-19]
  • Mohammadkarimi, Yousef Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • MohammadNamdar, Mahsa Role of Confirmation of Franchisees’ Normative and Predictive Expectations [Volume 10, Issue 20, 2019, Pages 27-49]
  • Mohammad Shafiee, Majid Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Mohammad Shafiee, Majid The Impact of E-Exchange Development on Customers’ E-Loyalty and Repurchase Intention [Volume 10, Issue 20, 2019, Pages 71-90]
  • Mohammad Shafiee, Majid Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Mohseni Melerdi, Shokoufeh The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province [Volume 10, Issue 19, 2018, Pages 169-187]
  • Mojaddam, Kowsar Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Mokhatab rafiei, Farimah The Performance Evaluation of Chain Stores [Volume 3, Issue 5, 2011, Pages 27-55]
  • Mokhtarzadeh, Nima A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Molahosseini, Ali Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Mollaahmadi, Fahimeh A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Mollahoseini, ali Investigation the Impact of Organizational learning Capability on SME Performance in Kerman with AHP Model [Volume 2, Issue 3, 2010, Pages 78-95]
  • Momen, Elham Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2018, Pages 243-267]
  • Momeni, Mandan Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Monazami Rad, Amir Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Mondalizadeh, Zeinab The Effect of the Institutional Environment and Strategic Entrepreneurship on the Performance of Sport Businesses [Volume 12, Issue 24, 2021, Pages 291-317]
  • Montazeri, Mohammad Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Moradi, Alireza The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Moradi, Behrooz The effect of trust on repurchases tendencies and customer support of insurance companies [Volume 12, Issue 24, 2021, Pages 165-183]
  • Moradi, Elnaz Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Moradzadeh, Abdolbaset Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Morovati, A. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Morovati Sharifabadi, Ali Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Morovati Sharifabadi, Ali Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Morovati Sharifabadi, Ali Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Mortazavi, Seyyed Mahmoudreza Explaining the effectiveness of advertising with Laswell's communication model on social networks [Volume 17, Issue 40, 2025, Pages 189-204]
  • Mosavi, Efat Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Mosavi jad, Mohamad Creating Sustainable Resource-based Competitive Advantage for the banking System [Volume 7, Issue 13, 2015, Pages 111-131]
  • Moshabaki, Asghar Analysis of Barriers in Using IT in Iranian Food Industries (Case Study: Food Industries of Yazd Province) [Volume 2, Issue 4, 2011, Pages 74-91]
  • Moshabaki, Asghar Factors Affecting Purchase Intention of Veil Clothing among Women [Volume 7, Issue 14, 2015, Pages 241-264]
  • Moshabaki Esfahani, Asghar Designing Adaptive Business Model Using Interpretive Structural Modelling [Volume 7, Issue 14, 2015, Pages 211-240]
  • Moshabki, Asghar The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Moshashaei, Hadis Alsadat Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2022, Pages 1-34]
  • Motahhari, Mohammad Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Motallebi, Sima Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Motavalli, Maryam Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
  • Mousavi, AmirMohsen The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Mousavi, Monica Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Mousavi, Sayed Najmodin A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Mousavi, Seyedh Nasim Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Mousavi, Seyed Najmoddin Investigating the effect of Iranian, Islamic lifestyle on consumer behavior [Volume 12, Issue 23, 2020, Pages 147-168]
  • Mousavi, Seyed Najmoddin The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2022, Pages 371-394]
  • Mousavi Shamsabad, Sayyed jalal Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Mowlaie, Soran Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2018, Pages 159-188]
  • Mozaffari, Mohammad Mahdi Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]

N

  • N, A Market Clustering with Ant Colony Optimization (Comparative approach with k-means) [Volume 8, Issue 16, 2017, Pages 17-36]
  • Naami, Abdollah Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
  • Nadaf, Mahdi A Study of the Impacts of Firms' Capacity and Collaborative Values on Industrial Brand Equity in the Industrial Estate of Bushehr Province: A Case Study of Manufacturing Companies [Volume 10, Issue 19, 2018, Pages 213-232]
  • Naderi, Nader The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2022, Pages 291-309]
  • Naderi Bani, Mahmood Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Naderi Beni, Mahmoud Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Naderi Mahdeei, Karim Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Naeiji, Mohammad Javad Work-family conflict of mompreneurs: challenges and solutions [Volume 16, Issue 38, 2025, Pages 176-197]
  • Nafar, Fereshteh Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Naghdi, Sajad Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]
  • Naghilo, Ahmad Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Najafi, Amir Meta-Analysis of Supply Chain Sustainability and Risk Management Issues [Volume 12, Issue 23, 2020, Pages 217-254]
  • Najafi-Tavani, Saeed The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2021, Pages 319-346]
  • Najafi-Tavani, Saeed The impact of lean management on new product development performance [Volume 13, Issue 26, 2022, Pages 207-237]
  • Najmeddin Mousavi, Seyed Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Najmedin Mousavi, Seyed Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Najm Roshan, Saeid Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry [Volume 3, Issue 6, 2012, Pages 75-104]
  • Najm Roshan, Saeid National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2018, Pages 269-298]
  • Namamian, Farshid The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Namdarian, Leila The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2022, Pages 343-369]
  • Namdar Zangeneh, Soudabeh The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Naser Sadraabadi, Alireza An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Naser Sadrabadi, Alireza Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Naser Sadrabadi, Alireza Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Nasimi, Mohammad Ali The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2018, Pages 217-241]
  • Nasiri, Sepideh The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2019, Pages 283-307]
  • Nayebzadeh, Shahnaz Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2023, Pages 85-131]
  • Nazari, Fariba Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Nazari, Javad The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]
  • Nazari, Mohsen The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2020, Pages 257-281]
  • Nazem Bokaee, Mohsen The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
  • Neeiroomand Naser Kiyadeh, Mona A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]
  • Nejadfathi, Azra Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Nekooeezadeh, Maryam Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2022, Pages 145-163]
  • Nekooeizadeh, Maryam Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Nemati Banadak, Ahmad The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Nematizadeh, Sina Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2020, Pages 355-379]
  • Nematollahi, Sahar The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]
  • Nematollahi, Z. Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2014, Pages 153-181]
  • Nezafati, Navid Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2019, Pages 187-213]
  • Niakan, Leili The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Nikbakht, Amin The role of family members in family purchase decisions [Volume 11, Issue 22, 2020, Pages 381-405]
  • Nikbakht, Amin The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Noori, A. The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2014, Pages 1-26]
  • Norouzi, Hossein Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Norouzi, Hossein Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Norouzi, Vahid The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]
  • Nowrouzi Nik, Yasaman The Challenges of Promoting the Effectiveness of E-Commerce Agencies from the Viewpoint of Government Policymakers [Volume 12, Issue 24, 2021, Pages 447-487]

O

  • O, M Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2017, Pages 99-120]
  • O, M financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2017, Pages 233-283]
  • Olfat, L. An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2014, Pages 47-70]
  • Olfat, Laya A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2020, Pages 333-353]
  • Omidvar, Malihe Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Osanlou, Bahareh Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Osanlou, Bhare Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2022, Pages 1-34]

P

  • P, A Evaluation of the quality of educational services in the physical education faculties of IAU branches across Iran and designing it`s model [Volume 8, Issue 16, 2017, Pages 99-120]
  • Pakdel, Rohallah The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Panahi, Karim Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Panahi, Keyvan The Impact of Strategic Orientations on New Product Development Financial Performance [Volume 12, Issue 24, 2021, Pages 319-346]
  • Parhizgar, Mohammad Mahdi Competitiveness Ability Model in E-Banking [Volume 10, Issue 20, 2019, Pages 263-281]
  • Parhizkar, Mohammad Mehdi Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2022, Pages 35-60]
  • Parish, Fateme Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Pashae, S. Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2014, Pages 27-46]
  • Pashazadeh, Yousef An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Pazhouhan, Ayoub Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]
  • Pezeshki, Fereshteh The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2020, Pages 283-303]
  • Pezeshki Najaf Abadi, Fereshteh Explanation of Work Alienation with Job characteristics and Perceived Organizational Support [Volume 7, Issue 14, 2015, Pages 169-190]
  • Pirfekr, Soheil Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Pishdar, Mahsa Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales [Volume 16, Issue 38, 2025, Pages 42-62]
  • Pokari, Abolfazl The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Pooya, Alireza Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Pooya, Alireza Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
  • Pourashraf, Yasan Allah The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior [Volume 12, Issue 24, 2021, Pages 77-105]
  • Pour Ashraf, Yasan allah An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2018, Pages 189-216]
  • Pourjamshidi, Hadis The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2022, Pages 291-309]
  • Poursalimi, Mojtaba Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
  • Pourvahedi, Frough Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2022, Pages 455-475]

R

  • R, F To evaluate the impact of knowledge management marketing on the banking industry performance of Iran [Volume 8, Issue 16, 2017, Pages 79-98]
  • R, M Market Clustering with Ant Colony Optimization (Comparative approach with k-means) [Volume 8, Issue 16, 2017, Pages 17-36]
  • Rabbanimehr, Maedeh Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Rabeei, Ali A Comparative study of the Consumption Style of Iranian Goods between Urban and Rural Areas [Volume 8, Issue 15, 2016, Pages 1-20]
  • Rabiei, Maryam the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2024, Pages 111-140]
  • Radpour, P. Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2014, Pages 97-118]
  • Rahchamani, Ahmad Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Rahchamani, Ahmad Analyzing the Antecedents and Consequences of Artificial Intelligence Technologies Adoption in supply chain [Volume 16, Issue 38, 2025, Pages 63-78]
  • Rahimi, Farajalah Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2019, Pages 1-26]
  • Rahimi, Farajallah Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2019, Pages 169-186]
  • Rahimi, Mehdi Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Rahimiaghdam, Samad The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]
  • Rahimian, Mehrdad The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
  • Rahimi Ghonghani, Zohreh Explain export performance with export commitment [Volume 12, Issue 23, 2020, Pages 85-114]
  • Rahimi Kolour, Hossein The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Rahimi Nik, Azam Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2020, Pages 197-229]
  • Rahmani, Sohrab Presenting the Model of Exporting Clusters through International Entrepreneurship Approach [Volume 12, Issue 23, 2020, Pages 309-337]
  • Rahmanseresht, Hossein Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Rahmanseresht, Hossein The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Rahmati, Mohammad Hossein Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2021, Pages 369-398]
  • Rahmati, Seyyed Abedin The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Rahmati Ghofrani, Yalda Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Rajabipoor Meybodi, Alireza The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Rajabzadeh Ghatari, Ali Providing a Business Model of Crowdfunding in Iran [Volume 10, Issue 19, 2018, Pages 307-342]
  • Rajaei, Zahra The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2018, Pages 21-41]
  • Ramezani, Omid Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Ranaei Kordshouli, Habibollah Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
  • Ranjbar, Mohammad Hossein Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2022, Pages 79-107]
  • Ranjbarfard, Mina The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]
  • Ranjbarian, Amir Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Ranjbarian, Bahram Developing a Perceived Risk Model for Customers of Investment Services [Volume 7, Issue 14, 2015, Pages 191-210]
  • Ranjbarian, Bahram Discovering key success factors in shopping centers: a qualitative study [Volume 12, Issue 23, 2020, Pages 195-215]
  • Rasekh, Milad Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Rashidi, Mohammad Reza Competitive Intelligence Attitudes and Competitive Advantage [Volume 7, Issue 13, 2015, Pages 25-50]
  • Rashidi Ashtiani, Babak The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Rasouli, Reza Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Rasouli Ghahroudi, Mehdi The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Rastgar, Abbasali The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Rastgar, AbbasAli The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2022, Pages 533-560]
  • Rayati Banadkoki, zahra The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Razavi, Seyed Mohammad Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]
  • Rezaee, Davood The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran [Volume 8, Issue 15, 2016, Pages 21-38]
  • Rezaee, Reza The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Rezaee Dolat Abadi, Hosein Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Rezaei, Mohammad Reza The Impact of Institutional Factors on Domestic Trade in Iran [Volume 10, Issue 20, 2019, Pages 135-152]
  • Rezaei, Negar Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Rezaei, Rohollah Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Rezaeian, Ali Modelling of a Knowledge Network in Knowledge-based Enterprises [Volume 10, Issue 20, 2019, Pages 187-213]
  • Rezaeian, Ali Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]
  • Rezaei Dolatabadi, Hossein Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2023, Pages 185-229]
  • Rezaeirad, Mostafa Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Rezaieetaghiabadi, M. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Rezvani, Mehran Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2022, Pages 455-475]
  • Rojuee, Morteza The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2020, Pages 55-80]
  • Rojuee, Morteza The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]
  • Ronaghi, Mohammad Hossein Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
  • Roohi isaloo, Mohammad Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Rostampour Shahidi, Niayesh The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]

S

  • S, A Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2017, Pages 37-58]
  • S, S Examine the role of top managers in Green Purchasing Standards useing structural equation modeling (Case Study: Yazd ceramics industry) [Volume 8, Issue 16, 2017, Pages 59-78]
  • S, S.J financial marketing mix 7ps inTehran stock exchange [Volume 8, Issue 16, 2017, Pages 233-283]
  • Sabokro, Mahdi Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase [Volume 10, Issue 20, 2019, Pages 215-242]
  • Sabokro, Mehdi Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Sabokro, Mehdi Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Sabourimoghaddam, Hassan The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Saburi Sis, Atefeh Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2023, Pages 155-184]
  • Sadeghi, Fereshte Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Sadeghi, H. Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • SadeghiMoghadam, Mohammadreza Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Sadeghvaziri, Faraz Survey on the effect of internal branding on organizational citizenship behavior [Volume 12, Issue 24, 2021, Pages 107-131]
  • Saedare Kermani, Semin Investigating The Impact of Supply Chain Management Practices on Financial Performance (Case Study: Large Manufacturing Firms in Khuzestan Province) [Volume 10, Issue 20, 2019, Pages 1-26]
  • Saeeda Ardakani, Mohammad Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Saeednia, Hamidreza A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]
  • Saeednia, Hamid Reza Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Saeednia, Hamid Reza Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Saeida Ardakani, Saeid Factors Affecting Successful Implementation of Knowledge Management in Higher Education Institutions [Volume 3, Issue 5, 2011, Pages 136-158]
  • Saeida Ardakani, Saeid Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2019, Pages 329-351]
  • Saeida Ardekani, Saeid Presenting a Dynamic Model in Developing Historical Tourism: A Case Study of Yazd Province [Volume 7, Issue 14, 2015, Pages 147-167]
  • Saeida Ardekani, Saeid The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2020, Pages 283-303]
  • Safa, Leila Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Safaei Ghadikolaei, Abdolhamid Comparison of the Performances of Classical Models and Artificial Intelligence in Predicting Bank Customers' Credit Status [Volume 10, Issue 20, 2019, Pages 51-69]
  • Safari, Khalil Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Safari, Mohammad A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2018, Pages 43-60]
  • Safari, Mohammad Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Saffari Darberazi, Ali The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Saham-khadam, maziyar Business strategy correspondence with Environmental Uncertainty [Volume 4, Issue 7, 2012, Pages 88-104]
  • Saieda Ardakani, Saied Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Sajadi, Seyed Mojtaba Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
  • Sajedifar, Ali Asghar Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2023, Pages 1-28]
  • Salar Babakani, Nahid Investigating the moderating role of readiness to serve in the efficacy of innovativeness, risk taking and proactiveness on the performance in Governmental banks in Mashhad [Volume 10, Issue 19, 2018, Pages 277-306]
  • Saleh Ardestani, Abbas The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products [Volume 10, Issue 20, 2019, Pages 243-262]
  • Salehi, Seyedeh Seronaz Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Salimi, Sara Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Salmanian, Hassanali Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Samadi, A. Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • Samari, Hanieh Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2018, Pages 1-19]
  • Sammaknejad, Negar The Determinants of Choosing Endorser in Iranian Campaigns [Volume 10, Issue 20, 2019, Pages 283-307]
  • Samouei, Parvaneh The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2020, Pages 101-128]
  • Sanavi Fard, Rasoul The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Sanayei, Ali A Study of Dry Port Implementation in Iran [Volume 8, Issue 15, 2016, Pages 211-239]
  • Sanayei, Ali Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model [Volume 8, Issue 15, 2016, Pages 185-209]
  • Sanayei, Ali Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Sanayie, Ali Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Sanoubar, Naser Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
  • Sarkhosh, Mohsen Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • SeifBabolani, Tohid Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Seifollahi, Naser Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Seif Panahi Shabani, Jabbar Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Sepahvand, Masood The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2022, Pages 371-394]
  • Sepahvand, Reza The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2022, Pages 371-394]
  • Seyedi, Elahe The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Seyed Javadin, Seyed Reza Designing a model for goods procurement and distribution network in Iran [Volume 4, Issue 7, 2012, Pages 105-121]
  • Seyyed Javadin, Seyyed Reza Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Seyyed Kobari, Banafsheh Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report [Volume 12, Issue 23, 2020, Pages 391-416]
  • Sh, A customer involvement in new product development [Volume 8, Issue 16, 2017, Pages 121-140]
  • Sh, E Affecting Factors on Football Players’ Loyalty to Sport’s Apparel Brand - Case: in the Premier League of Iran [Volume 8, Issue 16, 2017, Pages 1-15]
  • Sh, M Performance evaluation based on data envelopment analysis approach to brand and brand equity model [Volume 8, Issue 16, 2017, Pages 37-58]
  • Shaabani, Atefeh Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Shafei, Reza Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Shafiee Roodposhti, Meysam Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Shafiei, Navid Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2021, Pages 369-398]
  • Shafiei Nikabadi, Mohsen Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • SHafieroodashti, M. Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
  • Shafieyan, Rosemina Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior [Volume 10, Issue 20, 2019, Pages 169-186]
  • Shahabadi, Abolfazl Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2018, Pages 1-19]
  • Shahabi, Elahe Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Shahabi Nejad, Mina Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
  • Shahbazi, Habib Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Shahbazi, Meisam Pathology of Sohan distribution network in Qom [Volume 12, Issue 24, 2021, Pages 369-398]
  • Shahhoseini, Mohammad ali Development of the company's behaviour model in environmental corporate social responsibility situations [Volume 15, Issue 34, 2024, Pages 1-24]
  • Shahhoseini, Mohammad Ali A systematic literature review of open business models [Volume 14, Issue 30, 2023, Pages 231-261]
  • Shahini, Sahebeh The impact of Dynamic Capability and Innovation Capability on Competitive Advantage [Volume 10, Issue 19, 2018, Pages 123-141]
  • Shahmoradi, Mohana Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Shahpori, Niloofar Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]
  • Shahraki Moghadam, Iman Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Shahriari, Mehri Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2021, Pages 425-445]
  • Shahriari, Mohammadreza The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2022, Pages 61-78]
  • Shahrifi, Mani The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2022, Pages 61-78]
  • Shahroodi, Kambiz the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2024, Pages 111-140]
  • Shahtahmasbi, Esmaeil The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat [Volume 7, Issue 13, 2015, Pages 159-181]
  • Shahtahmasbi, Esmaeil Dynamic Capabilities in Relation-oriented Competitive Advantage Strategy: A Case Study of the Construction Industry [Volume 10, Issue 19, 2018, Pages 99-121]
  • Shahtahmasbi, Esmaeil The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2020, Pages 129-148]
  • Shakeri, Elmira Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2022, Pages 311-342]
  • Shakeri, Roya Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2022, Pages 267-290]
  • Shakibania, Babak Assessing the Effects of Government Incentive Programs on Export Performance [Volume 10, Issue 19, 2018, Pages 19-38]
  • Shamizanjani, M. Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2014, Pages 119-152]
  • Shamizanjani, Mehdi The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Shams, Saeide Identification and modeling of green supply chain management in small and medium sized industries [Volume 12, Issue 23, 2020, Pages 169-193]
  • Shamsi Gooshki, Sajad Investigating the impact of product- market strategy and the marketing capabilities of the firm on market performance [Volume 4, Issue 7, 2012, Pages 54-87]
  • Sharafi, Vahid Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 174-198]
  • Sharghi, Morteaza Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Shariat Nejad, Ali Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2023, Pages 263-290]
  • Sharifi, Fatemeh, Survey on the effect of internal branding on organizational citizenship behavior [Volume 12, Issue 24, 2021, Pages 107-131]
  • Sharifi, Rouhollah Networking pattern in the service section [Volume 12, Issue 23, 2020, Pages 417-444]
  • Shavandi, Zahra Presentation of the coopetition advantages model in the art-industry of Iran handwoven carpet [Volume 12, Issue 23, 2020, Pages 365-389]
  • Sheibani, Sara The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2023, Pages 29-56]
  • Sheikh, Reza Customers' Mental Image Using Net Promoter Score From Airlines Companies [Volume 7, Issue 13, 2015, Pages 51-72]
  • Sheikh Ahmadi, Seyed Amir Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Sheikhesmaeili, Saman Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2018, Pages 159-188]
  • Sheikhzadeh, Mohammad The Influence of Exporters' Features on Perceived Obstacles to Regional Export Development [Volume 8, Issue 15, 2016, Pages 165-184]
  • Shekari Khiadani, Masoud Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Sherej Sharifi, Azita Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2020, Pages 81-100]
  • Sherkat, M. Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2014, Pages 119-152]
  • Shirazi, A. Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2014, Pages 97-118]
  • Shiri, Ghasem Ali The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior [Volume 12, Issue 24, 2021, Pages 77-105]
  • Shiri, Nematollah Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
  • Shirzadi, Afrin The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2022, Pages 343-369]
  • Shoja, Ali Survey on the effect of internal branding on organizational citizenship behavior [Volume 12, Issue 24, 2021, Pages 107-131]
  • Shuko Hussaini, Ruqia The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
  • Siah Sarani kojori, Mohammad Ali The Effect of Brand Trust and Brand Identity on Brand Evangelism [Volume 7, Issue 14, 2015, Pages 77-98]
  • Sohrabi, B. Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2014, Pages 119-152]
  • Sohrabi, Rouhollah Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Soleimani, Mahshid A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2018, Pages 43-60]
  • Soleimani, Maryam Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Soleimani, Maryam Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]
  • Soltani, Morteza The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
  • Soltani-Nejad, Nima The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]

T

  • Tabataba'i-Nasab, Seyed Mohammad Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Tabataba'i-Nasab, Seyyed Mohammad Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses [Volume 10, Issue 20, 2019, Pages 329-351]
  • Tabatabaeenasab, Seyed Mohammad Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
  • Tabatabaeenasab, Seyed Mohammad Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Tabatabaee Nasab, Seyed Meisam Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
  • Tabatabaeian, Seyyed Habiballah Cognitive Mapping of Innovation Factors in Functional Food Products [Volume 12, Issue 24, 2021, Pages 489-509]
  • Tabatabaei Nasab, M. The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2014, Pages 1-26]
  • Tabatabaei Nasab, Seyed Mohammad Consumers’ Attitude Towards Advertising [Volume 7, Issue 13, 2015, Pages 1-23]
  • Tabatabaei Nimavard, Farnazsadat Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2022, Pages 145-163]
  • Tabatabai-Nasab, Seyed Mohammad Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Tabataba’i-Nasab, Seyed Mohammad Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Tabesh Moghdam, Mohammad The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2022, Pages 477-502]
  • Tabrizian, Bita Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2022, Pages 433-454]
  • Taghavifard, mohammad taghi Effective Factors on the Adoption of Mobile Banking Services by Customers and their Ranking (Case Study: Tejarat Bank-Tehran Branches) [Volume 2, Issue 3, 2010, Pages 117-139]
  • Taghavifard, Mohammad Taghi Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Taghavifard, Mohammad Taghi The Effect of Market Orientation on Business Performance [Volume 7, Issue 13, 2015, Pages 205-227]
  • Taghavifard, Mohammad Taghi Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2022, Pages 311-342]
  • Taghavishoazi, E. surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Taghizadeh, Hoshangh Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
  • Taheri, Ghazale Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2020, Pages 25-54]
  • Taheri, Mohammad Reza Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2022, Pages 395-431]
  • Taheri, Mohammad Reza Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Taheri Mina, Fozieh Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 199-231]
  • Tahmasebi Aghbelaghi, Dariush The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Tajzadeh Namin, Abolfazl A Pattern of Travel Agency Choice [Volume 8, Issue 15, 2016, Pages 83-107]
  • Talebi, Davood Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Talebi, Mahdi Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Taleghani, Mohammad Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Teimouri, Hadi Investigating the Individual and Organizational Factors Affecting E-loyalty with the Mediating Role of E-satisfaction [Volume 10, Issue 19, 2018, Pages 65-97]
  • Toopa Esfandiari, Fatemeh Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Torabi, Elahenaz The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Torabi, Fatemeh Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2020, Pages 197-229]
  • Torabi, Mohammad Amin Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2023, Pages 57-83]
  • Torkestani, Mohammad Saleh Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]

U

  • Uni Asbforushani, Arezooo The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value [Volume 7, Issue 14, 2015, Pages 265-284]

V

  • Vaez, Seyed Ali The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2022, Pages 165-205]
  • Vahabie, Abdolhosein Development of the company's behaviour model in environmental corporate social responsibility situations [Volume 15, Issue 34, 2024, Pages 1-24]
  • Vahdati, Hojat A Survey of the Effect of Electronic and Traditional Services Quality on Banking System Competitiveness: A Case Study of Saderat Bank Customers in the City of Khorramabad [Volume 10, Issue 19, 2018, Pages 253-276]
  • Vahidinia, Elham Explaining the Coopetition Model for Market Entry in the ICT Sector [Volume 12, Issue 24, 2021, Pages 511-538]
  • Vakili, Mohammad Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
  • Vakili, Yousef Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2023, Pages 133-153]
  • Valipouri, Zahra Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2022, Pages 433-454]
  • Valizadeh Kheragh, Saeed The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Varmaghani, Maryam A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Vayseh, seydmehdi Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]
  • Vazifehdoost, Hussein The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
  • Vazifeh Doost, Hossein Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Vazifehdust, Hossein Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Vedadhir, Abou Ali Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior [Volume 12, Issue 23, 2020, Pages 1-33]
  • Vedadi, Ahmad Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2020, Pages 197-229]
  • Veshkaei Nejad, Seyedeh Sadaf The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [Volume 12, Issue 24, 2021, Pages 259-289]
  • Veshkaei Nejad, Seyedeh Sadaf Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]

Y

  • Yaghobi Jahromi, Zeinab The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [Volume 10, Issue 20, 2019, Pages 115-134]
  • Yaghoubi, Noormohammad Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2022, Pages 267-290]
  • Yaghoubi, NoorMohammad Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
  • Yaghoubi, Nour Mohammad Network Analysis of Critical Factors Affecting Customers’ Deposits [Volume 7, Issue 13, 2015, Pages 133-157]
  • Yaghoubpour, Maryam The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Yazdani, Hamid Reza Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Yazdani, Naser Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2020, Pages 305-331]
  • Yazdani, Naser The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Yazdani, Naser Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Yazdani, Sajad The Effect of Competitive Strategies on Market Orientation and New Product Development in Commercial Banks of Iran [Volume 7, Issue 14, 2015, Pages 121-146]
  • Yazdanpanah, Ahmad Ali Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
  • Yazdanparast,, Seyyed Morteza Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
  • Yoosofifard, a Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • Youssef, Hala Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]

Z

  • Zahedi, Fatemeh Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes [Volume 12, Issue 24, 2021, Pages 347-368]
  • Zakeri Nasrabadi, Zahra Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Zakeri Nasrabadi, Zahra Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]
  • Zakery, Amir A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
  • Zakipour, Mehdi Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2020, Pages 355-379]
  • Zamanian, Sahra The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Zamani Moghaddam, Afsaneh Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Zandieh, Mostafa Performance Evaluation by Sustainability Balanced Score Card with FANP [Volume 7, Issue 13, 2015, Pages 229-246]
  • Zandieh, Mostafa Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Zandmehr, Mona Investigating the Relationship between Website Characteristics and Impulsive Purchase on the Internet [Volume 10, Issue 19, 2018, Pages 1-17]
  • Zanghiabadi, Hojat The Comparison of Predictability of Negative and Positive Components of Stock Market Returns [Volume 4, Issue 7, 2012, Pages 147-164]
  • Zanjirchi, Seyed Mahmood An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Zanjirchi, Seyed Mahmoud Liquidity risk management and customer participation in providing liquidity of Bank [Volume 12, Issue 23, 2020, Pages 115-146]
  • Zanjirchi, S. M. Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Zare, H Market Clustering with Ant Colony Optimization (Comparative approach with k-means) [Volume 8, Issue 16, 2017, Pages 17-36]
  • Zare, Shabnam Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
  • Zare Ahmadabadi, Habib Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Zare Dehabadi, Mohammad Reza Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
  • Zarei, Ali Asghar Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Zarei, Azim The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Zarei, Azim Designing Interior Stores’ Space Based on Simulating Individuals’ Movement Patterns [Volume 12, Issue 24, 2021, Pages 425-445]
  • Zarei, Azim Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Zarei, Azim The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Zarei, Azimollah Investigation of Brand Slogans Effects on Purchase Intention of Customers [Volume 7, Issue 14, 2015, Pages 99-120]
  • Zarei, Azimollah Investigation of the Effect of Entrepreneurial Orientation on Organizational Performance in a Turbulent Environment (The Case of SMEs) [Volume 8, Issue 15, 2016, Pages 109-131]
  • Zarei, Ghasem Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Zarei Al-Wandi, Saeed Investigating the effect of market entry and strategic direction on firm's financial performance [Volume 12, Issue 23, 2020, Pages 59-83]
  • Zare Mehrjardi, Yahya Evaluation and Selection of Contractors In Petro-chemical Projects [Volume 2, Issue 3, 2010, Pages 27-50]
  • Zarepour, Zainab Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Zargar, Seyed Mohammad Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
  • Zarjou, SHabnam Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Zenhari, Mohammad Javad Development of the company's behaviour model in environmental corporate social responsibility situations [Volume 15, Issue 34, 2024, Pages 1-24]
  • Zia, Mohammad Javad Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
  • Ziaei Bideh, Alireza Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Ziyae, Babak Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2023, Pages 291-316]
  • Zohrevandian, Karim The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Zohrevandian, Mohammad The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Zolikhaei Sayyar, Leila Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Zonoozi, Seyyed Jafar New products Development based on customer relationship management and entrepreneurial orientation [Volume 12, Issue 24, 2021, Pages 215-238]