Author Index

A

  • Aazami, Mohsen Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Abedi, Sadegh Analyzing the Antecedents and Consequences of Artificial Intelligence Technologies Adoption in supply chain [Volume 16, Issue 38, 2025, Pages 63-78]
  • Ahmadian, Vahid Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]
  • Akbari, Mohsen The competitive advantages of city development and construction cooperative companies in Gilan province with the approach of functionalist organizational theories [Volume 16, Issue 37, 2024, Pages 126-147]
  • Akbari, Peyman Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Akbari Nooghabi, Mohammad Sadegh Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Amani, Samira Work-family conflict of mompreneurs: challenges and solutions [Volume 16, Issue 38, 2025, Pages 176-197]
  • Arefi, MohammadAli Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales [Volume 16, Issue 38, 2025, Pages 42-62]
  • Arefifar, Aref Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]

B

  • Bahari, Ghazaleh The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Bakhti, Arian Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Banihashemi,, Seyed Jalal The factors affecting the consumer's attitude towards the content generated by the user and the intention online purchase [Volume 16, Issue 37, 2024, Pages 60-80]

D

  • Dehdarian Fallah, Saeed Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]

E

  • Ebrahim pour, Habib Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Ebrahimpour Azbari, Mostafa The competitive advantages of city development and construction cooperative companies in Gilan province with the approach of functionalist organizational theories [Volume 16, Issue 37, 2024, Pages 126-147]
  • Eskandari, Nafiseh Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [Volume 16, Issue 37, 2024, Pages 1-19]

F

  • Fereydooni, Behnaz The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Forjanizadeh, Pari Naz Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]

G

  • GHAEI, SARA Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Ghasempour, Hamed Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]
  • Ghazi Nouri, Seyyed Sepehr Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Ghorbani, Zahra The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]

H

  • Habibi, Alireza Signaling the challenges and exploring strategies to improve the sales performance of insurance agents [Volume 16, Issue 35, 2024, Pages 116-134]
  • Hajiha, Ali Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Haji Karimi Sari, Abbas Ali The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]
  • Hakimi, Iman Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Hamidizadeh, Mohammadreza The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Heidarzadeh, Kambiz Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Hoshyar, Vajihe Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Hosseini, Sayed Mahmood Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]
  • Hosseini Bamakan, Seyed Mojtaba Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]

J

  • Jalalzadeh, Seyyed Reza The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]
  • Janati Far, Hossein The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]

K

  • Kafashpoor, Azar Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Kazemi, Maryam The effect of sellers' cultural intelligence on sales self-efficacy and the performance of sales representatives with the seller's risk [Volume 16, Issue 38, 2025, Pages 1-14]
  • Khabbaz Bavil, samad Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Khadivar, Ameneh The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Khaleghi, Hosein Analyzing the role of employees' individual capabilities in business sales performance with the mediating role of competitive intensity and sales behavior [Volume 16, Issue 38, 2025, Pages 140-157]
  • Khodadad Hosseini, Seyyed Hamid The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Khodadad Hosseini, Seyyed Hamid The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Khoddami, Soheila Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Kordnaeij, Asadollah Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]

L

  • Lotfiyan Moghadam, Mahsa The impact of artificial intelligence technology triggers and chatbots on intelligent customer experience and recommendation marketing based on the stimulus-organism-response framework [Volume 16, Issue 38, 2025, Pages 15-41]

M

  • Mahbobkhah, Farhad The funtion of brand equity in social media marketing with customer response [Volume 16, Issue 36, 2024, Pages 184-200]
  • Maleki, بهاره Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Maleki MinbashRazgah, Morteza The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Maleki MinbashRazgah, Morteza Design of a decision-making model for buyers based on reality technology Augmented [Volume 16, Issue 38, 2025, Pages 79-101]
  • Mansouri Nazargholi, Pa The effect of sellers' cultural intelligence on sales self-efficacy and the performance of sales representatives with the seller's risk [Volume 16, Issue 38, 2025, Pages 1-14]
  • Modarresi, Meysam Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]
  • Mohamadzade, Tayebe Analyzing the role of employees' individual capabilities in business sales performance with the mediating role of competitive intensity and sales behavior [Volume 16, Issue 38, 2025, Pages 140-157]
  • Mohammadi, Asma Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Mohammadi nasab, Mahdi Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [Volume 16, Issue 37, 2024, Pages 1-19]
  • Monazami Rad, Amir Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness [Volume 16, Issue 37, 2024, Pages 41-59]
  • Morovati Sharifabadi, Ali Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]

N

  • Naderi Bani, Mahmood Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Naeiji, Mohammad Javad Work-family conflict of mompreneurs: challenges and solutions [Volume 16, Issue 38, 2025, Pages 176-197]
  • Naghdi, Sajad Fundamental insights from neuroscience findings for understanding managerial decision-making [Volume 16, Issue 38, 2025, Pages 102-122]
  • Nazari, Javad The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]
  • Nematollahi, Sahar The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]
  • Niakan, Leili The adoption pattern of social customer relationship management in insurance companies [Volume 16, Issue 37, 2024, Pages 165-185]
  • Norouzi, Hossein Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Norouzi, Vahid The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]

P

  • Pishdar, Mahsa Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales [Volume 16, Issue 38, 2025, Pages 42-62]

R

  • Rahchamani, Ahmad Analyzing the Antecedents and Consequences of Artificial Intelligence Technologies Adoption in supply chain [Volume 16, Issue 38, 2025, Pages 63-78]
  • Rahimiaghdam, Samad The effect of individual factors of consumers on their buying behavior in social commerce sites with the moderating role of privacy concerns [Volume 16, Issue 37, 2024, Pages 103-124]
  • Ramezani, Omid Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]
  • Razavi, Seyed Mohammad Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]
  • Rezaeian, Ali Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]
  • Rojuee, Morteza The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]
  • Roohi isaloo, Mohammad Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]

S

  • Sabokro, Mehdi Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Saeednia, Hamid Reza Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Safari, Khalil Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Safari, Mohammad Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Salimi, Sara Designing the mechanism of online businesses to prevent customers post purchase regret [Volume 16, Issue 37, 2024, Pages 20-40]
  • Salmanian, Hassanali Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Sanavi Fard, Rasoul The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • SeifBabolani, Tohid Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Shafei, Reza Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Sharghi, Morteaza Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Sheikh Ahmadi, Seyed Amir Designing a pattern of big data opportunities and challenges for Internet retailing in Iran [Volume 16, Issue 37, 2024, Pages 81-102]
  • Soleimani, Maryam Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Soleimani, Maryam Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]

T

  • Tabatabai-Nasab, Seyed Mohammad Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Talebi, Mahdi Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility [Volume 16, Issue 38, 2025, Pages 123-139]

V

  • Vayseh, seydmehdi Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]

Y

  • Yaghoubpour, Maryam The impact of strategic thinking on excellence in digital marketing, mediated by social media and an innovation-oriented climate in commercial banking [Volume 16, Issue 37, 2024, Pages 148-164]
  • Yazdani, Naser Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]

Z

  • Zakeri Nasrabadi, Zahra Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Zakeri Nasrabadi, Zahra Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers [Volume 16, Issue 37, 2024, Pages 125-150]
  • Zarjou, SHabnam Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]