Author Index

A

  • Aazami, Mohsen Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]
  • Afsharpour, Mahsa Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • Alidaie, farshad Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Alizadeh,, Asgar Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Andalib Ardakani, Davood An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Ansari, Azarnoush Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Arabiun, Abolghasem The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Asghari, Mahnaz A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]

B

  • Bagheri Garbollagh, Hooshmand The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Bashokouh Ajirlou, Mohammad Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]

E

  • Ebrahimi, Karim Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]

F

  • Faryabi, Mohammad Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Feyz, Davood The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Forghani, Yoones Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]

H

  • Hakimi, Iman Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]
  • Hamidzadeh Arbabi, Alireza Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Hashemi Tilehnouei, Mostafa Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Hossaini, Seyyed Farhad Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Hosseini, Elahe The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Hosseini Amiri,, Seyed Mahmood Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]

J

  • Jamali, Ahmad The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]
  • Jamiri, Fatemeh The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]

K

  • Kazaemi, Ali Developing a Scale to Measure Destination-Country Image [Volume 17, Issue 40, 2025, Pages 128-146]
  • Khadivar, Ameneh Omnichannel retailing and its impact on customer experience and loyalty [Volume 17, Issue 39, 2025, Pages 60-79]
  • Khayambashi, Ehsan An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Khoddami, Soheila Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • Khorshidi, Gholamhossain A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]
  • Khosravi, Ehsan Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Khosroabadi, Shirin Identifying and prioritizing marketing functions and dysfunctions with a systematic approach [Volume 17, Issue 40, 2025, Pages 67-84]

M

  • Majidi Majd, Samaneh Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Masoudipour, Saeed Identifying and prioritizing marketing functions and dysfunctions with a systematic approach [Volume 17, Issue 40, 2025, Pages 67-84]
  • Mazidi, Ali Mohammad Explaining the effectiveness of advertising with Laswell's communication model on social networks [Volume 17, Issue 40, 2025, Pages 189-204]
  • Mehmannavazan, Soheila The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]
  • Mohamadifar, Yosef Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]
  • Mohammadi, Hamed Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]
  • Mortazavi, Seyyed Mahmoudreza Explaining the effectiveness of advertising with Laswell's communication model on social networks [Volume 17, Issue 40, 2025, Pages 189-204]

N

  • Naser Sadraabadi, Alireza An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]

P

  • Pakdel, Rohallah The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Pazhouhan, Ayoub Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]

R

  • Rahmati, Seyyed Abedin The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Ranjbarfard, Mina The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [Volume 17, Issue 40, 2025, Pages 147-166]
  • Rastgar, Abbasali The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Rezaei, Negar Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing [Volume 17, Issue 40, 2025, Pages 85-104]

S

  • Saeednia, Hamidreza A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]
  • Sarkhosh, Mohsen Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience [Volume 17, Issue 40, 2025, Pages 167-188]
  • Seifollahi, Naser Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]
  • Shahpori, Niloofar Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention [Volume 17, Issue 40, 2025, Pages 22-40]

T

  • Torabi, Elahenaz The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises [Volume 17, Issue 40, 2025, Pages 105-127]

V

  • Vazifehdust, Hossein Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]

Z

  • Zanjirchi, Seyed Mahmood An innovative approach to using soft systems methodology in solving the problem of tax evasion [Volume 17, Issue 40, 2025, Pages 41-66]
  • Zarei, Azim The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Zarei, Ghasem Designing a Brand Digital Reputation Model in Banking Industry Using Grounded Theory Method [Volume 17, Issue 40, 2025, Pages 1-21]