Keyword Index

B

  • Balanced Scorecard (BSC) Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Brand Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Brand trust Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Brokers in Stock Exchange Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]

E

G

  • Gap Analysis Model Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]

H

  • Horizontal Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]

I

  • Innovativeness Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]
  • Internet Banking Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]

P

  • Perceived Ease of Use Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Perceived Risk Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Perceived Usefulness Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • Performance Assessment Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • PISHGAMANE KAVIRE YAZD Set Description of Electronic Customer Relationship Management Situation [Volume 1, Issue 2, 2009, Pages 48-77]
  • Product Knowledge Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]

Q

  • Quality of Services Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]

S

  • SEM Customer Acceptance of Internet Banking’s Pattern [Volume 1, Issue 2, 2009, Pages 1-26]
  • SERVQUAL Analyzing Service Quality of Brokers in Stock Exchanges with the Use of Servqual Model (Case Study: Brokers in Yazd Stock Exchange) [Volume 1, Issue 2, 2009, Pages 78-94]

V

  • Vertical Extension Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension [Volume 1, Issue 2, 2009, Pages 27-47]