Keyword Index

A

  • Affective commitment The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Affective commitment Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Agriculture Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Arvand free zone The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Arvand free zone Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Attitude towards brand development Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Availability and ttractiveness of alternatives Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]

B

  • Banking services Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Behavioral intention The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Brand acceptability Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Brand avoidance The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Brand experience The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Brand image An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Brand preferences Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]

C

  • Capabilities A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Case study The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Class imbalance Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Cognitive structure The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Commitment Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Comparative study Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Competitive Advantage Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Competitiveness Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]
  • Compulsive buying Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Consumer-based brand equity (CBBE) The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Consumer behavior The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Consumer innovativeness The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Consumer purchase behavior Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Consumer satisfaction The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Consumption experience The effect of consuming experience on consumer-based brand equity (CBBE): A case study of famous smartphone brand clients in the city of Zanjan [Volume 11, Issue 22, 2019, Pages 149-176]
  • Continuous commitment Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Coordination Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Copycat The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Copycat brand The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Corporate social responsibility An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Customer citizenship behavior The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Customer engagement Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Customer ethics The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics [Volume 11, Issue 21, 2019, Pages 1-23]
  • Customer experience Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Customer experience management Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Customer lifetime value Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Customer loyalty Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Customer loyalty Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]
  • Customer relationship management Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Customer relationship management A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Customer responses An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Customer turnover intention The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]

D

  • Data mining Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Destination image The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Diagnosis Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Discount chain stores Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Discrete event simulation Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]

E

  • Entry strategy An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Exchange rate The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Export Pathology of Exports in the Iranian Agricultural Sector [Volume 11, Issue 21, 2019, Pages 209-245]
  • Exports The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • External marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]

F

  • Family The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Family purchase The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Free trade zone Presenting the Pattern of Competition in Free Trade Zones [Volume 11, Issue 21, 2019, Pages 181-207]

G

  • Granger causality The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]
  • Green consumption The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Green marketing The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Green Supply Chain Management Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Grey System Theory Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Grounded theory Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]

H

  • Herbal medicine Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Horizontal integration The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]

I

  • Importance-performance analysis The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Increasing and decreasing discount strategy The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Influencer value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Innovation Capability Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Interactive marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Internal marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • International market An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Inter-organizational relationships Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]

J

  • Just-in-time production Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]

K

  • Khorram Abad women Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Knowledge sharing The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Knowledge value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]

L

  • Lifetime value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Limited quantity The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Loyalty Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]

M

  • Maintenance Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Marketing Knowledge Management Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Marketing strategies Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]
  • Market segmentation Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Mathematical optimization The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Melli bank Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]
  • Model designing Designing a Model to Manage the Experience of Banking Service Customers [Volume 11, Issue 21, 2019, Pages 247-268]
  • Multiple Criteria Decision Making Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]

N

  • Neural network Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • New product development Performance The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]

O

  • Organic agricultural products A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Organizational ambidexterity The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational innovation The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational memory The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Organizational Performance Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]

P

  • Perceived behavioral control The effect of consumer innovativeness on green consumption behavior [Volume 11, Issue 22, 2019, Pages 55-80]
  • Perceived service quality An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses [Volume 11, Issue 21, 2019, Pages 45-68]
  • Performance Evaluation Evaluation of Product Distribution Performance in the Green Supply Chain [Volume 11, Issue 22, 2019, Pages 1-24]
  • Prediction optimization Improvement of customer response prediction in direct marketing by neural networks [Volume 11, Issue 22, 2019, Pages 355-379]
  • Price response Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Process maturity model A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Productivity Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Profitability Improvement of Business Performance by Enhancing the Productivity and Profitability of Production Lines [Volume 11, Issue 21, 2019, Pages 321-345]
  • Psychological characteristics Classification of the herbal medicine market from the perspective of customer health and appropriate strategies [Volume 11, Issue 22, 2019, Pages 81-100]
  • Purchase decision A CRM process maturity model emphasizing the supply chain capabilities: A case study of the organic agricultural products supply chain [Volume 11, Issue 22, 2019, Pages 333-353]
  • Purchase decision The role of family members in family purchase decisions [Volume 11, Issue 22, 2019, Pages 381-405]
  • Purchase intention The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]

R

  • Referral value Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [Volume 11, Issue 22, 2019, Pages 231-255]
  • Relational benefits Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Re-purchase behavior The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]

S

  • Senior tourist The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Service convenience The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Service quality The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Services marketing agility Service Marketing Agility, Conceptualization and Scale Development [Volume 11, Issue 21, 2019, Pages 347-371]
  • Service triads Presenting a Model for the Coordination of Business Service Triads: A Study of the Iranian Automotive Industry Based on the Grounded Theory [Volume 11, Issue 21, 2019, Pages 295-320]
  • Shopping intent Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Social commerce Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Social presence Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Social support The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [Volume 11, Issue 22, 2019, Pages 129-148]
  • Social trust Developing a model for trust in the social commerce by investigating the impact of the quality of social websites in the tourism industry [Volume 11, Issue 22, 2019, Pages 25-54]
  • Store atmosphere The Impact of Store Atmosphere and Service Convenience on Repurchase Behavior by the Mediation of Consumer Satisfaction in Retail Chain Stores [Volume 11, Issue 21, 2019, Pages 163-180]
  • Structural Equation Modeling An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits [Volume 11, Issue 21, 2019, Pages 141-161]
  • Structural Equation Modeling Marketing Knowledge Management Functions on Empowering Competitive Advantages [Volume 11, Issue 21, 2019, Pages 403-425]
  • Structural equations modeling Explanation of the Compulsive Buying Behavior [Volume 11, Issue 21, 2019, Pages 269-294]
  • Supply chain The optimal network design for knowledge sharing in a supply chain for horizontal integration [Volume 11, Issue 22, 2019, Pages 101-128]
  • Switching barriers Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Switching cost Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [Volume 11, Issue 21, 2019, Pages 115-140]
  • Switching costs Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [Volume 11, Issue 21, 2019, Pages 69-89]

T

  • Tarma café-museum Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum [Volume 11, Issue 21, 2019, Pages 373-402]
  • Technological turbulence The impact of organizational memory on the development of new products in knowledge-based companies [Volume 11, Issue 22, 2019, Pages 177-196]
  • Time pressure The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores [Volume 11, Issue 22, 2019, Pages 257-281]
  • Tourism marketing The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions [Volume 11, Issue 22, 2019, Pages 283-303]
  • Transit service quality The Impact of Logistic, Port and Infrastructural Services on the Transit Services Satisfaction Studied through the Importance-Performance Analysis: A Case Study of Arvand Free Trade Zone [Volume 11, Issue 21, 2019, Pages 25-43]
  • Trust Achievement of loyalty in the online environment through brand acceptability: A case study of the customers of Tejarat Bank [Volume 11, Issue 22, 2019, Pages 305-331]

U

  • Utilitarian products Explaining the purchase pattern of utilitarian products: A case study of discount chain stores [Volume 11, Issue 22, 2019, Pages 197-229]

V

  • VAR model The Patterns of Non-oil Exports of the Country Affected by Exchange Rate Fluctuation [Volume 11, Issue 21, 2019, Pages 91-113]