A
-
Accelerator
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Adolescents
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Advertising
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Advertising strategy
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Alignment
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Antecedents
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Archetype in marketing
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Artificial intelligence
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Attitude and behavior of customer
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
B
-
Banking industry
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Banking marketing
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Banking services
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Bank level Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Bank services
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Behavioral intention
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Behavioral intention
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Behavioral responses
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Behavioral stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Best-Worst Method
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Boycott synergy
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Brand
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Brand attitude
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Brand engagement
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Brand image
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Brand personality
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
Brand revival
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Browsers
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Business model
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Business model
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
-
Business model innovation
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Business strategy
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
C
-
Compatibility
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Competency model
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Competitive Advantage
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Competitiveness
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Competitiveness
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Consumer animosity
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer behavior
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer boycott
Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity [Volume 14, Issue 27, 2022, Pages 159-180]
-
Consumer ethnicity
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Content Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Corporate image
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Cultural nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Customer brand engagement
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Customer empathy map
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
-
Customer engagement value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Customer experience of online shopping
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
-
Customer perceived value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Customer relationship management
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Customer repurchase
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Customers’ silence
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Customer value co-creation
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Customer voice marketing
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
D
-
Dairy industry
The effect of brand engagement on customer repurchase through customer value co-creation [Volume 14, Issue 29, 2022, Pages 1-24]
-
Destination image reconstruction
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Digital marketing
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Dual jobs
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
E
-
Early internationalization
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Electronic Banking
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Electronic Commerce
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Employment quality
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Entrepreneurial orientation
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Entrepreneurship
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
-
Export performance
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
F
-
Factor analysis
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Factors affecting silence
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
-
Firm performance
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Food Industry
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Food Selection
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Fuzzy ymatel method
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
G
-
Grand theory
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Grounded theory
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Grounded theory
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
H
-
Hedonic value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
-
Historical nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Hybrid entrepreneurship
Identifying and explaining the antecedents and antecedents of hybrid entrepreneurship by fuzzy ymatel method [Volume 14, Issue 30, 2022, Pages 263-290]
I
-
Indexing
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Individual Competencies
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Intention of engagement
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Intention to use services
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Interpretive Structural Modeling
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Interpretive Structural Modeling (ISM)
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
K
-
Knowledge-based companies
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
L
-
Learning capability
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
M
-
Mall
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Management consulting
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Marketing Capabilities
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Marketing Strategy
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Marketing Strategy
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Market Intelligence
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Market performance
The effect of institutional factors on the market performance of companies located in science and technology parks with a focus of the role of knowledge and technological capabilities [Volume 14, Issue 27, 2022, Pages 71-96]
-
Massive open online courses
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
-
Mental stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Meta synthesis
The role of explaining e-commerce in customer relationship management [Volume 14, Issue 28, 2022, Pages 293-332]
-
Mixed method
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Mixed research method
Providing a business model for massive open online courses (MOOCs) in Iran [Volume 14, Issue 27, 2022, Pages 181-206]
N
-
NEO personality approach
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
-
New product development
Success drivers of new product development in knowledge-based companies [Volume 14, Issue 27, 2022, Pages 27-45]
-
Non-behavioral responses
Factors affecting the customers’ silence and their behavioral and non-behavioral responses: A case study of domestic airlines travel service customers [Volume 14, Issue 30, 2022, Pages 155-184]
O
-
Online marketing
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Open business model
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
-
Open innovation
A systematic literature review of open business models [Volume 14, Issue 30, 2022, Pages 231-261]
P
-
Pegah's Bazaar-Gostar Company
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
-
Perceived Ease of Use
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Perceived price fairness
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Perceived Risk
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Perceived service quality
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Perceived transaction dissimilarity
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
-
Perceived Usefulness
The effect of gamification on the intention of engagement and the attitude towards a brand [Volume 14, Issue 30, 2022, Pages 29-56]
-
Perceived Value
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Perceived Value
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Performance
Alignment of marketing and business strategies with the financial performance of organizations [Volume 14, Issue 28, 2022, Pages 139-169]
-
Personal Branding
Identifying and depicting the path toward personal branding based on individual competencies and quality of employment [Volume 14, Issue 27, 2022, Pages 233-253]
-
Personalization
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Personal nostalgic advertising
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles [Volume 14, Issue 30, 2022, Pages 57-83]
-
Pricing
The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [Volume 14, Issue 28, 2022, Pages 229-259]
-
Prioritization
Identifying and prioritizing artificial intelligence (AI) applications in online marketing [Volume 14, Issue 28, 2022, Pages 103-137]
-
Private label brand
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Process innovation
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Product innovation
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Purchase intention
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Purchase intention
Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran [Volume 14, Issue 27, 2022, Pages 207-232]
-
Purchasing Decision
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Purchasing Decision Model
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
R
-
Relationship Quality
Impact of personalization on customer commitment and intention to use e-banking services [Volume 14, Issue 27, 2022, Pages 127-158]
-
Responsibility
Effect of corporate social responsibility on customer behavioral intention [Volume 14, Issue 28, 2022, Pages 203-228]
S
-
Saffron industry
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Satisfaction
Analyzing the factors affecting on the attitude and behavior of corporate customers in the banking industry [Volume 14, Issue 27, 2022, Pages 47-70]
-
Service innovation
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Service quality
The effect of store image and service quality on private label brand image and purchase intention [Volume 14, Issue 27, 2022, Pages 1-26]
-
Services advertising
Designing a pattern of advertising the electronic services of a bank and the intention to use them [Volume 14, Issue 29, 2022, Pages 25-54]
-
Service value chain
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Shopping center
Designing and explaining a perceived value model of shopping centers and malls: A mixed approach [Volume 14, Issue 29, 2022, Pages 277-317]
-
Small and medium enterprises
Early internationalization of small and medium food industries in Iran [Volume 14, Issue 30, 2022, Pages 133-153]
-
Social Media
Developing a model for customer brand engagement on social media in the banking industry [Volume 14, Issue 30, 2022, Pages 1-28]
-
Social stimuli
The effects of mental, social and behavioral stimuli on consumer purchasing decisions [Volume 14, Issue 29, 2022, Pages 55-90]
-
Sports club performance
Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [Volume 14, Issue 29, 2022, Pages 119-151]
-
Strategic Action and Bank´s Performance
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Strategic agility
Investigating the Effects of Entrepreneurship Orientation and Strategic Agility on Firms’ Performance by Considering the Mediating Roles of Business Model Innovation and Learning Capability [Volume 14, Issue 28, 2022, Pages 31-74]
-
Strategic branding
Designing a strategic branding model in the Iranian saffron industry [Volume 14, Issue 27, 2022, Pages 97-126]
-
Strategic management
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Strategic Stance
The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [Volume 14, Issue 29, 2022, Pages 243-275]
-
Strategy consultant
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
-
Strategy consultant competency circle
Strategic consultant's competency circle [Volume 14, Issue 28, 2022, Pages 75-102]
T
-
Technology businesses
Designing an accelerator model for technological businesses in communication services companies: A case study of Iran Telecommunication Company) [Volume 14, Issue 30, 2022, Pages 291-316]
-
Textile industry strategic plan
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Thematic analysis
Tracing the ethnocentric tendencies of Iranian clothing buyers [Volume 14, Issue 30, 2022, Pages 185-229]
-
Thematic analysis
Modelling for the input criteria of adolescents’ purchasing decision process [Volume 14, Issue 30, 2022, Pages 85-131]
-
Total management quality
The impact of total quality management on firm competitiveness by the mediating role of product and process innovation [Volume 14, Issue 28, 2022, Pages 1-30]
-
Tourism
Explain and analyze the advertising strategy in reconstructing the mental image of tourists [Volume 14, Issue 28, 2022, Pages 261-292]
-
Trust
The effects of perceived price fairness, satisfaction and perceived transaction dissimilarity on customers' behavioral tendencies with regard to the mediating role of trust and the moderating role of trips and familiarity: A case study of the domestic flights at Mehrabad Airport [Volume 14, Issue 29, 2022, Pages 91-118]
U
-
Utilitarian value
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [Volume 14, Issue 29, 2022, Pages 153-180]
V
-
Value chain
Designing a model of banking service value chain [Volume 14, Issue 28, 2022, Pages 171-202]
-
Videography
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [Volume 14, Issue 29, 2022, Pages 181-212]
Y
-
Yazd University
Investigating the perception of brand personality using an archetypal approach and its relationship with personality dimensions: A case study of Yazd University [Volume 14, Issue 29, 2022, Pages 213-241]
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