A
-
Abusive supervision
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Advertising
Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
-
Agricultural machinery
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Antecedent
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Attitude
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Attracting new users
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Attracting social network tracking
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
B
-
Behavioral competencies
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Blind knowledge
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
-
Brand
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Brand awareness
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Brand equity
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Brand intelligence
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Brand management
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Brand Orientation
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Business interactions
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Business model
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
C
-
Capabilities of marketers
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Celebrity attitude
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Ceramic Tile Industry
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Co‐creation
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Collaboration
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Collaborative Entrepreneurship
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Competence
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Consequences
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Consumer behavior
Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
-
Consumer Ethnocentrism
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Content
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Content factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Content Marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Co-production intention
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Corporate social responsibility
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Costumer Journey
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Cultural intelligence
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Customer Behavior
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
-
Customer engagement
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Customer experience
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Customer-oriented culture
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Customer performance
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Customers’ lived experience
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Customers’ preferences
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Cyber-loafing
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
D
-
Data-Based Theory
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Development
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Digital marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Dynamic Marketing Capabilities
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
E
-
E-commerce
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Electronic business
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Emotional exhaustion
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Emotionalists
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Employment
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Entrepreneurship
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Environmental Pollution
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Everyday tools
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Export development
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Exporter companies
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
-
Exporting businesses
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
F
-
Financial Resources
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Fin-tech
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Food centers
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Future
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
Future participation intention
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
G
-
Gamification technology
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Generating leads
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Green marketing
Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
-
Greenwashing
Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
-
Greenwashing
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Grounded theory
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
H
-
Health and economic development
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Holistic Strategic Marketing Plan
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
I
-
Imitative customer behavior
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
In-App Advertising
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Influencers’ characteristics
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Innovativeness
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Innovators
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Internal branding
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Internationalization
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
-
Internet marketing
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Internet of things
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
K
-
Kerman
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Knowledge-Based
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Knowledge-Based Employment
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Knowledge sharing
A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
L
-
Legitimacy Theory
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Linear BWM
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Lorestan industrial towns
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
M
-
Management control systems
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Management factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Manufacturing and service industries
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Market-focused Flexibility
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Marketing
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Marketing
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
-
Mobile Apps
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Multiple Case Study
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Multi-Sided Markets
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
O
-
On-Demand Insurtech
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Online Businesses
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Online stores
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Organizational commitment
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Organizational Performance
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
P
-
Paid advertising
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Perceived Risk
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Perceived Trust
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Personal structures
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Phenomenology
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Platform Competencies
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Prize Seekers
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Purchase intention
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Purchase motives
Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
-
Purchasing orientation
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
Q
-
Quasi-social interaction
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
R
-
Rationalists
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Relationship Quality
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Repertory grid technique
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Revenue Model
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
S
-
Scoping Review
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Search engine optimization
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Segmentation
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Self-brand connection
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Shopping centers
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
Small and medium enterprises
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Smart Mobile Users
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Social business acceptance
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social capital
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social characteristics
The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
-
Social Commerce Constructs
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Social Media
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Social Media
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Spatial Configuration
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Stakeholder
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Strategy
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Structural factors
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
Subjective norms
The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
-
Superartificial intelligence
the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
-
System Dynamics Model
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
T
-
Target market
Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
-
The number of visits
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
-
Touch Points
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Tourism
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Tourism agencies
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Tourism and development
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Typology
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
U
-
User Attitude
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
User experience
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
V
-
Value proposition
Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
-
Verbal and visual characteristics of platforms
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
W
-
Website traffic
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
Y
-
Young Women
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
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