Keyword Index

A

  • Abusive supervision Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Advertising Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Agricultural machinery Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Antecedent Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Attitude Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Attracting new users Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Attracting social network tracking Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]

B

  • Behavioral competencies Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Blind knowledge A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
  • Brand Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Brand awareness Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Brand equity The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Brand intelligence Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Brand management Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Brand Orientation Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Business interactions A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Business model Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]

C

  • Capabilities of marketers the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Celebrity attitude The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Ceramic Tile Industry Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Co‐creation Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Collaboration Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Collaborative Entrepreneurship Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Competence the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Consequences Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Consumer behavior Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Consumer Ethnocentrism The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Content Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Content factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Content Marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Co-production intention Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Corporate social responsibility Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Costumer Journey Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Cultural intelligence A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Customer Behavior A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]
  • Customer engagement Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Customer experience The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Customer-oriented culture Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Customer performance Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Customers’ lived experience The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Customers’ preferences Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Cyber-loafing Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]

D

  • Data-Based Theory Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Development Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Digital marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Dynamic Marketing Capabilities Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]

E

  • E-commerce Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Electronic business Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Emotional exhaustion Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Emotionalists Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Employment Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Entrepreneurship Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Environmental Pollution Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Everyday tools The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Export development A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Exporter companies Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
  • Exporting businesses Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]

F

  • Financial Resources Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Fin-tech Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Food centers Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Future the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • Future participation intention Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]

G

  • Gamification technology Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Generating leads Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Green marketing Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Greenwashing Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Greenwashing Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Grounded theory Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]

H

  • Health and economic development The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Holistic Strategic Marketing Plan Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]

I

  • Imitative customer behavior The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • In-App Advertising Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Influencers’ characteristics The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Innovativeness Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Innovators Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Internal branding Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Internationalization A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2023, Pages 84-110]
  • Internet marketing Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Internet of things Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]

K

  • Kerman Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Knowledge-Based Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Knowledge-Based Employment Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Knowledge sharing A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala [Volume 15, Issue 34, 2023, Pages 25-54]

L

  • Legitimacy Theory Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Linear BWM Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Lorestan industrial towns Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]

M

  • Management control systems The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Management factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Manufacturing and service industries The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Market-focused Flexibility Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Marketing The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Marketing Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2023, Pages 199-231]
  • Mobile Apps Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Multiple Case Study Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Multi-Sided Markets Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]

O

  • On-Demand Insurtech Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Online Businesses Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Online stores The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Organizational commitment Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Organizational Performance The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]

P

  • Paid advertising Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Perceived Risk Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Perceived Trust Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Personal structures The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Phenomenology The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Platform Competencies Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Prize Seekers Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Purchase intention The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Purchase motives Brand boycott in the banking industry [Volume 15, Issue 34, 2023, Pages 174-198]
  • Purchasing orientation The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]

Q

  • Quasi-social interaction The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]

R

  • Rationalists Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Relationship Quality The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Repertory grid technique The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Revenue Model Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]

S

  • Scoping Review Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Search engine optimization Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Segmentation Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Self-brand connection The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Shopping centers Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • Small and medium enterprises Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Smart Mobile Users Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Social business acceptance The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social capital The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social characteristics The gap between generations in impulse buying behavior for the context of social commerce [Volume 15, Issue 34, 2023, Pages 232-257]
  • Social Commerce Constructs Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Social Media The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Social Media The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Spatial Configuration Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Stakeholder Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Strategy The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Structural factors Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • Subjective norms The Effect of Electronic Word of Mouth and subjective norms on brand equity [Volume 15, Issue 34, 2023, Pages 55-84]
  • Superartificial intelligence the competencyies of future marketing specialists for the development of the insurance industry [Volume 15, Issue 34, 2023, Pages 111-140]
  • System Dynamics Model Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]

T

  • Target market Segmentation of shopping centers and customers of Food Centers [Volume 15, Issue 34, 2023, Pages 233-260]
  • The number of visits Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
  • Touch Points Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Tourism Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Tourism agencies Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Tourism and development The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Typology Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]

U

  • User Attitude Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • User experience The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]

V

  • Value proposition Revenue Model and Value Proposition in On-demand Insurtech [Volume 15, Issue 34, 2023, Pages 141-173]
  • Verbal and visual characteristics of platforms The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]

W

  • Website traffic Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]

Y

  • Young Women Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]