Keyword Index

A

  • Advertising Discounts The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Antecedents of Online Shopping Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Automating communications Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]

B

  • Brand equity The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Brand loyality The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Brand recall The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Business Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]
  • Business performance Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]

C

  • Clothing export development Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Competitive Advantage Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]
  • Consumer behavior A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]
  • Consumer behavior The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]
  • Consumer behavior A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]
  • Consumer satisfaction Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]
  • Customer experience Omnichannel retailing and its impact on customer experience and loyalty [Volume 17, Issue 39, 2025, Pages 60-79]
  • Customer loyalty Omnichannel retailing and its impact on customer experience and loyalty [Volume 17, Issue 39, 2025, Pages 60-79]

D

  • Decision-making mechanism Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Development Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]
  • Dynamic capabilities Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]

E

  • End of Term Discounts The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]

F

  • Financial ability Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]

I

  • Interdisciplinary Studies A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]

M

  • Marketing A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]
  • Market orientation Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance [Volume 17, Issue 39, 2025, Pages 1-20]
  • Mascot The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]

N

  • Neuroeconomics Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Neuroleadership Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Neuromanagement Explaning the product adaptation strategy and the company's export performance with market orientation in export plastic products [Volume 17, Issue 39, 2025, Pages 80-95]
  • Next Purchase Discounts The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]

P

  • Psychoanalysis A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]

R

  • Repeat purchase The Effect of Mascot on Consumer Behavior [Volume 17, Issue 39, 2025, Pages 159-177]

S

  • Sanctions Indirect exports Presenting a pattern for developing Iranian clothing exports [Volume 17, Issue 39, 2025, Pages 113-138]
  • Seasonal Discounts The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]
  • Social Media Providing a business development model with social media [Volume 17, Issue 39, 2025, Pages 38-59]
  • Sustainable consumption A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]
  • Systematic Review A systematic review of consumer behavior pattern in the sustainable fashion industry [Volume 17, Issue 39, 2025, Pages 21-37]

T

  • Trust Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores [Volume 17, Issue 39, 2025, Pages 139-158]

U

  • Unconscious Mind A Critical Review of Psychoanalysis as a New Approach to Marketing [Volume 17, Issue 39, 2025, Pages 178-198]

V

  • Volume Discounts The impact of discounting strategies on brand equity in the clothing market from the customer's perspective [Volume 17, Issue 39, 2025, Pages 96-112]