Keyword Index

A

  • Applicants intention Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Automotiveparts industry An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]

B

  • Balanced scorecard Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Bank Service Quality Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Behavioral Intentions Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • Brand equity Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Business Information Systems Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]

C

  • Consumer Psychology of brand The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
  • Customer Life Cycle Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Customer lifetime value Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Customer Relationship Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Customer segmentation Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]

D

  • Data mining Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]

E

  • Employer Brand Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Entry Strategy to Foreign Markets Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Erratical Use Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]

F

G

  • Grounded Theory.   Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]

H

  • Human Capital The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]

I

  • Importance - Performance Matrix Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Intellectual Capital Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2013, Pages 153-181]
  • Investment Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
  • ISM An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]

K

  • Kano model Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
  • Kenos’ Model Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
  • Key words: promotion Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]

O

  • Organizational Attractiveness Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]

P

  • Performance Evaluation Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
  • Portfolio Diversification Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
  • Purchase intention The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]

R

  • Ranking Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Relational Capital and TT Effectiveness The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Restaurant Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • Restaurant Atmospherics Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
  • RFM analysis Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
  • Risk Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]

S

  • Service quality" Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2013, Pages 71-96]
  • SME An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • Structural Capital The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
  • Structural Equation Modeling Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
  • Supply chain relationships An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
  • System Abandonment Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
  • System Discontinuance Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]

T

Y

  • Yazd chain stores The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]