A
-
Applicants intention
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Automotiveparts industry
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
B
-
Balanced scorecard
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Bank Service Quality
Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
-
Behavioral Intentions
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
Brand equity
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Business Information Systems
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
C
-
Consumer Psychology of brand
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
-
Customer Life Cycle
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Customer lifetime value
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Customer Relationship
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Customer segmentation
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
D
-
Data mining
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
E
-
Employer Brand
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Entry Strategy to Foreign Markets
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Erratical Use
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
G
-
Grounded Theory.
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
H
-
Human Capital
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
I
-
Importance - Performance Matrix
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Intellectual Capital
Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency [Volume 5, Issue 10, 2013, Pages 153-181]
-
Investment
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
-
ISM
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
K
-
Kano model
Determining an Assessment Approach For Banking Services Situation [Volume 5, Issue 9, 2013, Pages 119-137]
-
Kenos’ Model
Identification of Prioritized Needs of Retail Customers to Communicate with Companies in Various Stages of Life Cycle [Volume 5, Issue 9, 2013, Pages 105-118]
-
Key words: promotion
Investigating The Role of Promotional Mix on Increasing the Sale of Cosmetics (Case Study:Atousa A Hair Color) [Volume 5, Issue 9, 2013, Pages 21-38]
O
-
Organizational Attractiveness
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
P
-
Performance Evaluation
Evaluation Etrategies to Enter Foreign Markets Iran Khodro Using BSC and Fuzzy AHP [Volume 5, Issue 9, 2013, Pages 85-104]
-
Portfolio Diversification
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
-
Purchase intention
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
R
-
Ranking
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Relational Capital and TT Effectiveness
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
-
Restaurant
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
Restaurant Atmospherics
Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers [Volume 5, Issue 10, 2013, Pages 97-118]
-
RFM analysis
Customer Segmentationof Bank Customers (Case: SaderatBank of Iran) [Volume 5, Issue 9, 2013, Pages 39-64]
-
Risk
Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran [Volume 5, Issue 10, 2013, Pages 27-46]
S
-
Service quality"
Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University) [Volume 5, Issue 10, 2013, Pages 71-96]
-
SME
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
Structural Capital
The Impact of Intellectual Property on Technology Transfer Effectiveness in Pure and Innovative Imitation Stages [Volume 5, Issue 9, 2013, Pages 65-84]
-
Structural Equation Modeling
Providing a Model for Assessing the Consequences of Employer Brand Equity with Use of SEM Approach [Volume 5, Issue 9, 2013, Pages 1-20]
-
Supply chain relationships
An Interaction Model for Supply Chain Relationships in small
and medium-sized enterprises [Volume 5, Issue 10, 2013, Pages 47-70]
-
System Abandonment
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
-
System Discontinuance
Explanation of the Factors Affecting the Erratically use of Business Information Systems [Volume 5, Issue 10, 2013, Pages 119-152]
Y
-
Yazd chain stores
The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand [Volume 5, Issue 10, 2013, Pages 1-26]
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