A
-
Advertising
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Advertising model
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Agility
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Agility
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
-
Altruistic Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Auto parts manufacturers
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
B
-
Banking industry
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
-
Banks
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Biospheric Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Brand equity
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Brand equity
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Brand personality
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Brand reputation
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Business performance
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
C
-
Communication
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Competition
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Confidentiality
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
-
Consumer innovativeness
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Corporate social responsibility
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
-
Customer perceived value
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Customer performance
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Customer’s loyalty
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Customer’s satisfaction
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
D
-
Destination image
The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]
E
-
Economic performance
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
Egoistic Value
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Electronic social network
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
E-marketing
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Emotional exhaustion
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Emotional intelligence
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Emotional values
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Entrepreneurial marketing
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Entrepreneurship
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
-
Environmental attitude
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Export performance
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
F
-
Financial performance
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Financial performance
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Foreign brand
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
G
-
G15
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Governance
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Gray market
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Greenhouse businesses
Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
-
Green production
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
Grounded theory model
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
H
-
Hamedan
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Honesty
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
I
-
Improved performance
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Industry Index
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
International marketing strategy
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Interpersonal effects
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
M
-
Manufacturing and export companies
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Marketing
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Momentum
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
N
-
National identity
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
-
Nation branding
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
O
-
Oil and petrochemical industries
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Online stores
A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
P
-
Panel data
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Perceived quality
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Performance
Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
-
Process Performance
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Productive capacity
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Purchase intention
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Purchase intention
Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
-
Purchase intention of consumers
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
Q
-
Quality of Services
Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
R
-
Redesigning
Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
-
Resilience
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
-
Resource-based view
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
S
-
Sales culture
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Sales methods
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Sales promotions
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Self-image congruence with Store image
The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
-
Service recovery
The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
-
Shares efficiency
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Social networks
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
-
Soft power
National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
-
Spanning marketing capabilities
The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
-
Status consumption
Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
-
Structural Equation Modeling
Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
-
Supply chain
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Supportive businesses
Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
-
Sustainable development
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
-
System dynamics
The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
T
-
Technical Analysis
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Technology-oriented exports
Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
-
Tehran stock market
Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
-
Telegram users
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
-
Tendency for environmental purchasing
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Theories of the technology adoption
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Tourism industry
A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
-
Turnover intention
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
V
-
Value
An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
-
Value Orientation
Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
-
Viral marketing
Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
W
-
West Azarbaijan Province
The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
-
Work-family conflict
Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
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