Keyword Index

A

  • Advertising Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Advertising model Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Agility Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Agility Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
  • Altruistic Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Auto parts manufacturers Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]

B

  • Banking industry Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]
  • Banks An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Biospheric Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Brand equity The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Brand equity Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Brand personality Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Brand reputation Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Business performance Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]

C

  • Communication The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Competition Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Confidentiality A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]
  • Consumer innovativeness Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Corporate social responsibility Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [Volume 9, Issue 18, 2017, Pages 83-106]
  • Customer perceived value An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Customer performance Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Customer’s loyalty The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Customer’s satisfaction The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]

D

  • Destination image The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [Volume 9, Issue 17, 2017, Pages 175-196]

E

  • Economic performance The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • Egoistic Value Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Electronic social network Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • E-marketing A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Emotional exhaustion Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Emotional intelligence Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Emotional values Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Entrepreneurial marketing Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Entrepreneurship Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
  • Environmental attitude Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Export performance The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]

F

  • Financial performance Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Financial performance The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Foreign brand Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]

G

  • G15 Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Governance Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Gray market Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Greenhouse businesses Effect of Customer Performance on the Relationship between Financial Performance and Entrepreneurial Marketing [Volume 9, Issue 17, 2017, Pages 99-123]
  • Green production The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • Grounded theory model National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]

H

  • Hamedan Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Honesty A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]

I

  • Improved performance Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Industry Index Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • International marketing strategy The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Interpersonal effects Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]

M

  • Manufacturing and export companies The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Marketing A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Momentum Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]

N

  • National identity National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
  • Nation branding National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]

O

  • Oil and petrochemical industries Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Online stores A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon [Volume 9, Issue 18, 2017, Pages 43-60]

P

  • Panel data Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Perceived quality Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Performance Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers [Volume 9, Issue 18, 2017, Pages 61-81]
  • Process Performance The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Productive capacity Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Purchase intention The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Purchase intention Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran [Volume 9, Issue 18, 2017, Pages 159-188]
  • Purchase intention of consumers Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]

Q

  • Quality of Services Service Quality and Electronics in Agile Banking Industry [Volume 9, Issue 17, 2017, Pages 81-97]

R

  • Redesigning Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan [Volume 9, Issue 17, 2017, Pages 1-30]
  • Resilience Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]
  • Resource-based view The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]

S

  • Sales culture An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Sales methods An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Sales promotions Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Self-image congruence with Store image The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [Volume 9, Issue 17, 2017, Pages 249-274]
  • Service recovery The Dynamic Recovery of Services and Loyalty to Customers in the Hoteling Industry [Volume 9, Issue 18, 2017, Pages 21-41]
  • Shares efficiency Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Social networks Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
  • Soft power National Reputation: Concepts, Challenges and Approaches [Volume 9, Issue 18, 2017, Pages 269-298]
  • Spanning marketing capabilities The Impact of Spanning Marketing Capabilities on Financial and Process Performance [Volume 9, Issue 18, 2017, Pages 217-241]
  • Status consumption Investigating the Effect of Sales Promotions and Interpersonal Dimensions on the Gray Market Goods Purchase Intentions [Volume 9, Issue 18, 2017, Pages 107-135]
  • Structural Equation Modeling Effectiveness of Advertisements on Electronic Social Networks [Volume 9, Issue 17, 2017, Pages 149-173]
  • Supply chain Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Supportive businesses Agility of the Supply Chain in the Businesses that Technically Support the Iranian Oil and Petrochemical Industries [Volume 9, Issue 17, 2017, Pages 31-53]
  • Sustainable development The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]
  • System dynamics The Effect of New Green Product Development on the Economic Performance of Organizations: A System Dynamics Approach [Volume 9, Issue 18, 2017, Pages 137-157]

T

  • Technical Analysis Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Technology-oriented exports Governance and Exports Based on Superior Technology: A Case Study of G15 Countries [Volume 9, Issue 18, 2017, Pages 1-19]
  • Tehran stock market Analysing the Behaviour of Firms for Entering and Leaving the Market: A Case Study of Tehran Stock Market [Volume 9, Issue 17, 2017, Pages 275-298]
  • Telegram users Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]
  • Tendency for environmental purchasing Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Theories of the technology adoption A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Tourism industry A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry [Volume 9, Issue 17, 2017, Pages 197-224]
  • Turnover intention Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]

V

  • Value An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value [Volume 9, Issue 18, 2017, Pages 189-216]
  • Value Orientation Consumers’ Value Orientation and their Tendency for Purchase Behavior [Volume 9, Issue 17, 2017, Pages 125-147]
  • Viral marketing Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network [Volume 9, Issue 18, 2017, Pages 243-267]

W

  • West Azarbaijan Province The Impact of International Marketing Strategies on Export Performance [Volume 9, Issue 17, 2017, Pages 55-80]
  • Work-family conflict Impact of Emotional Intelligence and Resilience on Salespersons’ Propensity to Leave [Volume 9, Issue 17, 2017, Pages 225-247]