Number of Articles: 370
The effect of environmental attitudes on the green purchasing behavior

Volume 13, Issue 25, August 2021, Pages 529-556

10.22034/bar.2021.14282.3587

Fahime Doosthosseini; Alireza Rajabipoor Meybodi; Zore Sadat Doaei

Explaining the Coopetition Model for Market Entry in the ICT Sector

Volume 12, Issue 24, March 2021, Pages 511-538

10.22034/bar.2021.14350.3605

Elham Vahidinia; Masume Hosseinzade Shahri; Hamid Khodadad, Hosseini; Neda Abdolvand

The effect of brand engagement on customer repurchase through customer value co-creation

Volume 14, Issue 29, December 2022, Pages 1-24

10.22034/jbar.2023.14396.3611

Alireza Arab Armian; Mohammad Aghai; Fereshteh Mansouri Moayyed

The success of agile tourism marketing in post-corona conditions

Volume 15, Issue 33, March 2023, Pages 1-34

10.22034/jbar.2023.18751.4202

MANIJEH HAGHIGHINASAB; Fahimeh Dousthosseini

Development of the company's behaviour model in environmental corporate social responsibility situations

Articles in Press, Accepted Manuscript, Available Online from 20 February 2024

10.22034/jbar.2024.19680.4282

Mohammad Javad Zenhari; Mohammad ali Shahhoseini; Amir Manian; Abdolhosein Vahabie

A Model of Customer knowledge sharing behavior in electronic businesses: case study of Digikala

Articles in Press, Accepted Manuscript, Available Online from 05 May 2024

10.22034/jbar.2024.19024.4221

ehsan malihi; samane Hassanbeygi

Enabling and inhibiting stimuli in young women's clothing shopping journey

Volume 15, Issue 33, March 2023, Pages 35-62

10.22034/jbar.2023.19883.4295

Mojtaba Karimian; hamid reza Irani; AliAkbar Jafari; Asadollah Kordnaeij,; Hamid Reza Yazdani

The effects of mental, social and behavioral stimuli on consumer purchasing decisions

Volume 14, Issue 29, December 2022, Pages 55-90

10.22034/jbar.2023.12947.3295

Abolfazl Pokari; Hussein Vazifehdoost; Karim Hamdi; Maryam Khalil

The Effect of Electronic Word of Mouth and subjective norms on brand equity

Articles in Press, Accepted Manuscript, Available Online from 25 May 2023

10.22034/jbar.2023.19744.4286

Solmaz jahanbakhsh samarkhazan; mohammad faryabi; farzaneh fatemi

The experience of using everyday tools with the use of repertory grid

Volume 15, Issue 33, March 2023, Pages 63-84

10.22034/jbar.2023.19187.4234

Narges Adabi; Hassan Sabourimoghaddam; abbas Bakhshipour

Strategic consultant's competency circle

Volume 14, Issue 28, October 2022, Pages 75-102

10.22034/jbar.2022.15071.3736

Hamed Dehghanan; Hossein Rahmanseresht; Vahid KhasheiVarnamkhasti; Mohammad Vakili

Typology of Internet advertising young audience

Volume 15, Issue 33, March 2023, Pages 85-111

10.22034/jbar.2023.19296.4242

Navid Khanjanzadeh Kakeroodi; meysam shirkhodaie; bahareh Abedin

Identifying and prioritizing artificial intelligence (AI) applications in online marketing

Volume 14, Issue 28, October 2022, Pages 103-137

10.22034/jbar.2022.15783.3850

Seyyed Morteza Yazdanparast,; Mona Jami Pour; Seyed Mohammadbagher Jafari

the competencyies of future marketing specialists for the development of the insurance industry

Articles in Press, Accepted Manuscript, Available Online from 05 May 2024

10.22034/jbar.2024.19759.4288

Maryam Rabiei; Kambiz Shahroodi; Ebrahim Chirani; seyed mahmood shabgoo monsef

Cognitive mapping of success in digital marketing for small and medium businesses

Volume 15, Issue 33, March 2023, Pages 112-139

10.22034/jbar.2023.19334.4248

Masoud Shekari Khiadani; Alireza gheimati

Alignment of marketing and business strategies with the financial performance of organizations

Volume 14, Issue 28, October 2022, Pages 139-169

10.29252/bar.2021.13380.3379

Mazyar Ganjoo; Sohrab Khalili Shavereini; Mahmood Alborzi; Seyed Mohammad Zargar

Typology of consumers' attitude towards in-app advertisements on smartphones

Volume 15, Issue 33, March 2023, Pages 140-164

10.22034/jbar.2023.19436.4258

Hossein Norouzi; Mohammad Motahhari; fatemeh zargaran khouzani; somayeh Hajmalek

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