Volume & Issue: Volume 10, Issue 20, February 2019, Pages 1-360 
Role of Music in Encouragement of Shopping

Pages 153-167

10.29252/bar.2019.1324

Peyman Ghafari Ashtiani; Nasim Sadat Mohajerani


Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior

Pages 169-186

10.29252/bar.2019.1325

Sara Mohammadi; Abdolhadi Darzianazizi; Farajallah Rahimi; Rosemina Shafieyan


Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase

Pages 215-242

10.29252/bar.2019.1327

Mahdi Sabokro; Hooshmand Bagheri Gara Bolagh; MohammadReza Gholami


Competitiveness Ability Model in E-Banking

Pages 263-281

10.29252/bar.2019.1329

Seyed Mohammad Reza Hoseinipour; Mohammad Mahdi Parhizgar; Mirza Hasan Hoseini; Ali Akbar Jowkar


The Determinants of Choosing Endorser in Iranian Campaigns

Pages 283-307

10.29252/bar.2019.1330

Sepideh Nasiri; Masoud Keymasi; Negar Sammaknejad; Tahmours Hasangholi Pouryasouri


Role of Brand Heritage Constitutive Elements (BHCE) in Development and Growth of Businesses

Pages 329-351

10.29252/bar.2019.1332

Saeid Saeida Ardakani; Seyyed Mohammad Tabataba'i-Nasab; Seyyed Mahdi Alhoseinialmodarresi; Mohammad Reza Dehghani Firoozabadi