The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection

Volume 15, Issue 33, March 2023, Pages 196-229

10.22034/jbar.2023.19525.4262

Seyyed Reza Jalalzadeh; Ali Akbar Hoseynpur

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The effect of store image and service quality on private label brand image and purchase intention

Volume 14, Issue 27, April 2022, Pages 1-26

10.22034/jbar.2022.3495.1421

Nima Soltani-Nejad; Morteza Soltani; Mohammadrahim Esfidani; Gholamreza Jandaghi

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Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran

Volume 14, Issue 27, April 2022, Pages 207-232

10.22034/jbar.2022.14254.3583

Mojtaba Poursalimi; Samaneh Bayat

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The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals

Volume 13, Issue 26, February 2022, Pages 477-502

10.22034/bar.2022.14243.3580

Sayed Hamid Khodadad Hosseini; Mohammad Tabesh Moghdam; Sajjad Fatah Naserabad

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The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking

Volume 13, Issue 25, August 2021, Pages 371-394

10.22034/bar.2021.12978.3305

Mohammad Faryabi; Saeideh Azizkhah Alanagh

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Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes

Volume 12, Issue 24, March 2021, Pages 347-368

10.22034/jbar.2021.1591

Fatemeh Zahedi; Majid Esmaeilpour; Manizheh Bahrainizad

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Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran)

Volume 12, Issue 23, November 2020, Pages 445-471

10.22034/bar.2021.2539

Nastaran Hajiheydari; Babak Hazaveh Hasar Maskan; Mahdi Ashkani

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The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores

Volume 11, Issue 22, February 2020, Pages 257-281

10.22034/jbar.2020.1582

Mohsen Nazari; Hanieh Fathi

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Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iran

Volume 9, Issue 18, May 2018, Pages 159-188

10.29252/bar.9.18.159

Saman Sheikhesmaeili; Soran Mowlaie

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The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity

Volume 9, Issue 17, October 2017, Pages 249-274

10.29252/bar.9.17.249

Fereshteh Mansouri Moayyed; Salar Daneshfar; Mahdieh Barati

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Investigation of Brand Slogans Effects on Purchase Intention of Customers

Volume 7, Issue 14, December 2015, Pages 99-120

Azimollah Zarei; Morteza Maleki; Mehdi Rahimi

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The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand

Volume 5, Issue 10, May 2014, Pages 1-26

M. Tabatabaei Nasab; A. Noori; M. Ekhlas

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