This research is trying to investigate affected factors on internet banking adoption. Conceptual framework of this study is based on Technology Acceptance Model (TAM2). The statistical population of this research is all costumers of Bank Melli Iran in Tehran by Random sampling, in which 202 costumers where selected. By using structural equation models, model validation has been approved, and by using path analysis, tested the correlations between variables. Findings of this study show that Perceived Usefulness and Perceived Security have had the most effect on internet banking adoption.
mahmodi, M., frozandeh, L., & ahmadinejad, M. (2010). Customer Acceptance of Internet Banking’s Pattern. Journal of Business Administration Researches, 1(2), 1-26.
MLA
mohammad mahmodi; lotfallah frozandeh; mostafa ahmadinejad. "Customer Acceptance of Internet Banking’s Pattern". Journal of Business Administration Researches, 1, 2, 2010, 1-26.
HARVARD
mahmodi, M., frozandeh, L., ahmadinejad, M. (2010). 'Customer Acceptance of Internet Banking’s Pattern', Journal of Business Administration Researches, 1(2), pp. 1-26.
VANCOUVER
mahmodi, M., frozandeh, L., ahmadinejad, M. Customer Acceptance of Internet Banking’s Pattern. Journal of Business Administration Researches, 2010; 1(2): 1-26.
