surveying the factors that affect electronic commerce in appliance industry

Document Type : Research Paper

Authors

1 Assistant Professor

2 Associated Professor

Abstract

Organizations differ significantly in their inclination to deploy E-Commerce (EC). It is necessary to determine the effectiveness factors in organizational inclination to deploy EC, then by analyzing them help the firms design appropriate interventions in order to control it.
The basic purpose of this research  is ,surveying  the factors that affect electronic commerce  in appliance industry . So, the main question of the research was: Which factors influence the developing  of electronic commerce in appliance industry?
Based on the results of this research, environmental and organizational factors and managerial characteristics can affect developing of e_commerce, which strongly  affect developing  of e_commerce in appliance industry in the future.

Keywords


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