Main Subjects = .
Number of Articles: 36
Providing a business development model with social media

Volume 17, Issue 39, April 2025, Pages 38-59

10.22034/jbar.2024.21577.4434

kamran nazari; Mohsen Aazami

The impact of discounting strategies on brand equity in the clothing market from the customer's perspective

Volume 17, Issue 39, April 2025, Pages 96-112

10.22034/jbar.2025.22802.4527

Rohallah Pakdel; Abbasali Rastgar; Hooshmand Bagheri Garbollagh

Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores

Volume 17, Issue 39, April 2025, Pages 139-158

10.22034/jbar.2025.21493.4424

Samaneh Majidi Majd; Mohammad Faryabi; seyed samad hosseini

The Effect of Mascot on Consumer Behavior

Volume 17, Issue 39, April 2025, Pages 159-177

10.22034/jbar.2025.22141.4478

Seyyed Abedin Rahmati; Azim Zarei; Davood Feyz

A Critical Review of Psychoanalysis as a New Approach to Marketing

Volume 17, Issue 39, April 2025, Pages 178-198

10.22034/jbar.2025.22807.4529

siavash vasheghani farahani; Hamidreza Saeednia

Design of a decision-making model for buyers based on reality technology Augmented

Volume 16, Issue 38, March 2025, Pages 79-101

10.22034/jbar.2025.21814.4454

fahime mahavarpour; davood feiz; Morteza Maleki MinbashRazgah

Work-family conflict of mompreneurs: challenges and solutions

Volume 16, Issue 38, March 2025, Pages 176-197

10.22034/jbar.2025.22297.4487

Mohammad Javad Naeiji; Samira Amani

Designing the mechanism of online businesses to prevent customers post purchase regret

Volume 16, Issue 37, December 2024, Pages 20-40

10.22034/jbar.2025.17319.4322

Sara Salimi; Ali Hajiha; Hamid Reza Saeednia; Kambiz Heidarzadeh

Designing a pattern of big data opportunities and challenges for Internet retailing in Iran

Volume 16, Issue 37, December 2024, Pages 81-102

10.22034/jbar.2025.21283.4406

soran mowlaie; Reza Shafei; Seyyed Sepehr Ghazi Nouri; Seyed Amir Sheikh Ahmadi

Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers

Volume 16, Issue 37, December 2024, Pages 125-150

10.22034/jbar.2025.21506.4426

Maryam Soleimani; Zahra Zakeri Nasrabadi; Seyed Mohammad Razavi

Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers

Volume 16, Issue 36, August 2024, Pages 1-19

10.22034/jbar.2024.20471.4340

Maryam Soleimani; Zahra Zakeri Nasrabadi; Pari Naz Forjanizadeh

Repurchase Intention in E-commerce Websites

Volume 16, Issue 36, August 2024, Pages 38-57

10.22034/jbar.2024.20660.4361

Khalil Safari; Iman Hakimi; samad Khabbaz Bavil

Designing and development the pattern of buyers' persuasion in industrial marketing

Volume 16, Issue 36, August 2024, Pages 126-145

10.22034/jbar.2024.21063.4390

Sayed Mahmood Hosseini; shahryar azizi; sayed hassan reza alemi

Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry

Volume 16, Issue 35, June 2024, Pages 19-38

10.22034/jbar.2024.20025.4305

mohammadhosein yaghtin; Ali Rezaeian; Asadollah Kordnaeij

Journal Archive