Regional Productivity Roadmap

Volume 17, Issue 41, November 2025, Pages 1-20

10.22034/jbar.2025.22879.4533

Hedayat Kargar-Shouroki; Abas Zare-Banadkouki; Kowsar Rowshani; Jafar Rahmani-Shamsi; Majid Dehghanizade

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Explaining the banking customer's hedonic journey in combined channels physical-digital

Volume 17, Issue 41, November 2025, Pages 21-38

10.22034/jbar.2025.22919.4538

شاه جعفری shahjafari; Tahmoorth Hassangholipour

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The sustainability of small and medium-sized businesses

Volume 17, Issue 41, November 2025, Pages 39-60

10.22034/jbar.2025.22669.4515

Sajad Khani Pordanjani; Meysam Babaee Farsani; Farhad Farhadi; Bahman Zamani Dastgerdi

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The Effect of Transformational Leadership on Firm Export Performance with Roles of Internal Corporate Social Responsibility Practices and International Entrepreneurship Orientation

Volume 17, Issue 41, November 2025, Pages 61-86

10.22034/jbar.2025.22715.4518

Mohammad Reza Darvishinia; Seyed Mohamad Hosein Lotfi Ashtiani; Zahra laki

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New Product Development Idea Generation based on Strategic Foresight and Analysis of Science, Technology, and Market Trends

Volume 17, Issue 41, November 2025, Pages 87-111

10.22034/jbar.2025.22920.4539

amirsalar vanaki; Abbas mossalanejad; Tahmours Hasangholi Pouryasouri

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The Impact of Information Quality, Swiftness, Food Quality, Experiences and Social impacts on the Dimensions of the Technology Acceptance Model

Volume 17, Issue 41, November 2025, Pages 168-193

Hamid Reza Talaei; Amir Ehsan Zahedi

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The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises

Volume 17, Issue 40, June 2025, Pages 105-127

10.22034/jbar.2025.23297.4570

Abolghasem Arabiun; Elahe Hosseini; Ahmad Jamali; Elahenaz Torabi

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Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience

Volume 17, Issue 40, June 2025, Pages 167-188

10.22034/jbar.2025.21346.4412

Soheila Khoddami; Mahsa Afsharpour; Mohsen Sarkhosh

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Analyzing the role of dynamic capabilities and competitive advantage in the impact of market orientation on business performance

Volume 17, Issue 39, April 2025, Pages 1-20

10.22034/jbar.2025.21886.4458

Ayoub Pazhouhan; Hamed Mohammadi

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Providing a business development model with social media

Volume 17, Issue 39, April 2025, Pages 38-59

10.22034/jbar.2024.21577.4434

kamran nazari; Mohsen Aazami

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The impact of discounting strategies on brand equity in the clothing market from the customer's perspective

Volume 17, Issue 39, April 2025, Pages 96-112

10.22034/jbar.2025.22802.4527

Rohallah Pakdel; Abbasali Rastgar; Hooshmand Bagheri Garbollagh

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Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores

Volume 17, Issue 39, April 2025, Pages 139-158

10.22034/jbar.2025.21493.4424

Samaneh Majidi Majd; Mohammad Faryabi; seyed samad hosseini

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The Effect of Mascot on Consumer Behavior

Volume 17, Issue 39, April 2025, Pages 159-177

10.22034/jbar.2025.22141.4478

Seyyed Abedin Rahmati; Azim Zarei; Davood Feyz

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A Critical Review of Psychoanalysis as a New Approach to Marketing

Volume 17, Issue 39, April 2025, Pages 178-198

10.22034/jbar.2025.22807.4529

siavash vasheghani farahani; Hamidreza Saeednia

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Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales

Volume 16, Issue 38, March 2025, Pages 42-62

10.22034/jbar.2025.21793.4448

Mahsa Pishdar; MohammadAli Arefi

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Design of a decision-making model for buyers based on reality technology Augmented

Volume 16, Issue 38, March 2025, Pages 79-101

10.22034/jbar.2025.21814.4454

fahime mahavarpour; davood feiz; Morteza Maleki MinbashRazgah

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Identifying and determining the effect of Strategic Leadership on Sustainable Competitive Advantage with the role of Social Capital and Strategic Flexibility

Volume 16, Issue 38, March 2025, Pages 123-139

10.22034/jbar.2024.20776.4370

Mohammad Sadegh Akbari Nooghabi; Azar Kafashpoor; Mahdi Talebi; Omid Ramezani

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Analyzing the role of employees' individual capabilities in business sales performance with the mediating role of competitive intensity and sales behavior

Volume 16, Issue 38, March 2025, Pages 140-157

10.22034/jbar.2025.21816.4477

Tayebe Mohamadzade; Hosein Khaleghi

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Designing for selecting a knowledge workers pattern in the field of information technology active in Tehran Knowledge-based companies

Volume 16, Issue 38, March 2025, Pages 158-175

10.22034/jbar.2025.21323.4408

mahshid pourhosein; mehdi sabokro; saeid saeida; masoud charifi

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Work-family conflict of mompreneurs: challenges and solutions

Volume 16, Issue 38, March 2025, Pages 176-197

10.22034/jbar.2025.22297.4487

Mohammad Javad Naeiji; Samira Amani

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Designing the mechanism of online businesses to prevent customers post purchase regret

Volume 16, Issue 37, December 2024, Pages 20-40

10.22034/jbar.2025.17319.4322

Sara Salimi; Ali Hajiha; Hamid Reza Saeednia; Kambiz Heidarzadeh

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Investigating the Effect of Customers' Negative Emotions and Relationship Quality on the Willingness to Repurchase with an Emphasis on the Role of Customer Forgiveness

Volume 16, Issue 37, December 2024, Pages 41-59

10.22034/jbar.2025.21498.4425

Amir Monazami Rad; Vajihe Hoshyar; بهاره Maleki

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Designing a pattern of big data opportunities and challenges for Internet retailing in Iran

Volume 16, Issue 37, December 2024, Pages 81-102

10.22034/jbar.2025.21283.4406

soran mowlaie; Reza Shafei; Seyyed Sepehr Ghazi Nouri; Seyed Amir Sheikh Ahmadi

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Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers

Volume 16, Issue 37, December 2024, Pages 125-150

10.22034/jbar.2025.21506.4426

Maryam Soleimani; Zahra Zakeri Nasrabadi; Seyed Mohammad Razavi

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The competitive advantages of city development and construction cooperative companies in Gilan province with the approach of functionalist organizational theories

Volume 16, Issue 37, December 2024, Pages 126-147

10.22034/jbar.2025.21891.4459

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Atefeh abdollahi

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