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Regional Productivity Roadmap

Volume 17, Issue 41, November 2025, Pages 1-20

10.22034/jbar.2025.22879.4533

Hedayat Kargar-Shouroki; Abas Zare-Banadkouki; Kowsar Rowshani; Jafar Rahmani-Shamsi; Majid Dehghanizade


Explaining the banking customer's hedonic journey in combined channels physical-digital

Volume 17, Issue 41, November 2025, Pages 21-38

10.22034/jbar.2025.22919.4538

شاه جعفری shahjafari; Tahmoorth Hassangholipour


The sustainability of small and medium-sized businesses

Volume 17, Issue 41, November 2025, Pages 39-60

10.22034/jbar.2025.22669.4515

Sajad Khani Pordanjani; Meysam Babaee Farsani; Farhad Farhadi; Bahman Zamani Dastgerdi


New Product Development Idea Generation based on Strategic Foresight and Analysis of Science, Technology, and Market Trends

Volume 17, Issue 41, November 2025, Pages 87-111

10.22034/jbar.2025.22920.4539

amirsalar vanaki; Abbas mossalanejad; Tahmours Hasangholi Pouryasouri


Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience

Volume 17, Issue 40, June 2025, Pages 167-188

10.22034/jbar.2025.21346.4412

Soheila Khoddami; Mahsa Afsharpour; Mohsen Sarkhosh


Providing a business development model with social media

Volume 17, Issue 39, April 2025, Pages 38-59

10.22034/jbar.2024.21577.4434

kamran nazari; Mohsen Aazami


The impact of discounting strategies on brand equity in the clothing market from the customer's perspective

Volume 17, Issue 39, April 2025, Pages 96-112

10.22034/jbar.2025.22802.4527

Rohallah Pakdel; Abbasali Rastgar; Hooshmand Bagheri Garbollagh


Influence of online shopping behavior and consumer satisfaction on trust and product factors in retail stores

Volume 17, Issue 39, April 2025, Pages 139-158

10.22034/jbar.2025.21493.4424

Samaneh Majidi Majd; Mohammad Faryabi; seyed samad hosseini


The Effect of Mascot on Consumer Behavior

Volume 17, Issue 39, April 2025, Pages 159-177

10.22034/jbar.2025.22141.4478

Seyyed Abedin Rahmati; Azim Zarei; Davood Feyz


A Critical Review of Psychoanalysis as a New Approach to Marketing

Volume 17, Issue 39, April 2025, Pages 178-198

10.22034/jbar.2025.22807.4529

siavash vasheghani farahani; Hamidreza Saeednia


Design of a decision-making model for buyers based on reality technology Augmented

Volume 16, Issue 38, March 2025, Pages 79-101

10.22034/jbar.2025.21814.4454

fahime mahavarpour; davood feiz; Morteza Maleki MinbashRazgah


Work-family conflict of mompreneurs: challenges and solutions

Volume 16, Issue 38, March 2025, Pages 176-197

10.22034/jbar.2025.22297.4487

Mohammad Javad Naeiji; Samira Amani


Designing the mechanism of online businesses to prevent customers post purchase regret

Volume 16, Issue 37, December 2024, Pages 20-40

10.22034/jbar.2025.17319.4322

Sara Salimi; Ali Hajiha; Hamid Reza Saeednia; Kambiz Heidarzadeh


Designing a pattern of big data opportunities and challenges for Internet retailing in Iran

Volume 16, Issue 37, December 2024, Pages 81-102

10.22034/jbar.2025.21283.4406

soran mowlaie; Reza Shafei; Seyyed Sepehr Ghazi Nouri; Seyed Amir Sheikh Ahmadi


Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers

Volume 16, Issue 37, December 2024, Pages 125-150

10.22034/jbar.2025.21506.4426

Maryam Soleimani; Zahra Zakeri Nasrabadi; Seyed Mohammad Razavi