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Number of Articles: 24
Designing the mechanism of online businesses to prevent customers post purchase regret

Volume 16, Issue 37, December 2024, Pages 20-40

10.22034/jbar.2025.17319.4322

Sara Salimi; Ali Hajiha; Hamid Reza Saeednia; Kambiz Heidarzadeh

Designing a pattern of big data opportunities and challenges for Internet retailing in Iran

Volume 16, Issue 37, December 2024, Pages 81-102

10.22034/jbar.2025.21283.4406

soran mowlaie; Reza Shafei; Seyyed Sepehr Ghazi Nouri; Seyed Amir Sheikh Ahmadi

Identifying the Challenges of Implementing Intelligence Marketing from the Perspective of Food Industry Managers

Volume 16, Issue 37, December 2024, Pages 125-150

10.22034/jbar.2025.21506.4426

Maryam Soleimani; Zahra Zakeri Nasrabadi; Seyed Mohammad Razavi

Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers

Volume 16, Issue 36, August 2024, Pages 1-19

10.22034/jbar.2024.20471.4340

Maryam Soleimani; Zahra Zakeri Nasrabadi; Pari Naz Forjanizadeh

Repurchase Intention in E-commerce Websites

Volume 16, Issue 36, August 2024, Pages 38-57

10.22034/jbar.2024.20660.4361

Khalil Safari; Iman Hakimi; samad Khabbaz Bavil

Designing and development the pattern of buyers' persuasion in industrial marketing

Volume 16, Issue 36, August 2024, Pages 126-145

10.22034/jbar.2024.21063.4390

Sayed Mahmood Hosseini; shahryar azizi; sayed hassan reza alemi

Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry

Volume 16, Issue 35, June 2024, Pages 19-38

10.22034/jbar.2024.20025.4305

mohammadhosein yaghtin; Ali Rezaeian; Asadollah Kordnaeij

The Impact of International Entrepreneurship on Performance via International Readiness

Volume 16, Issue 35, June 2024, Pages 176-197

10.22034/jbar.2024.21696.4443

Mohammadreza Hamidizadeh; Behnaz Fereydooni

Revenue Model and Value Proposition in On-demand Insurtech

Volume 15, Issue 34, March 2024, Pages 141-173

10.22034/jbar.2024.19865.4293

Seyed Mohsen Khatami; Ehsan Chitsaz; Mahmoud Ahmadpour Daryani; Hesam Modin Jaladati

The gap between generations in impulse buying behavior for the context of social commerce

Volume 15, Issue 34, March 2024, Pages 232-257

10.22034/jbar.2024.19939.4300

aboalhassan hosseini; Zahra Kazemi Saraskanrood

The success of agile tourism marketing in post-corona conditions

Volume 15, Issue 33, March 2023, Pages 1-34

10.22034/jbar.2023.18751.4202

MANIJEH HAGHIGHINASAB; Fahimeh Dousthosseini

Enabling and inhibiting stimuli in young women's clothing shopping journey

Volume 15, Issue 33, March 2023, Pages 35-62

10.22034/jbar.2023.19883.4295

Mojtaba Karimian; hamid reza Irani; AliAkbar Jafari; Asadollah Kordnaeij,; Hamid Reza Yazdani

The experience of using everyday tools with the use of repertory grid

Volume 15, Issue 33, March 2023, Pages 63-84

10.22034/jbar.2023.19187.4234

Narges Adabi; Hassan Sabourimoghaddam; abbas Bakhshipour

Typology of consumers' attitude towards in-app advertisements on smartphones

Volume 15, Issue 33, March 2023, Pages 140-164

10.22034/jbar.2023.19436.4258

Hossein Norouzi; Mohammad Motahhari; fatemeh zargaran khouzani; somayeh Hajmalek

Designing and developing the application model of IoT for export businesses

Volume 15, Issue 33, March 2023, Pages 263-295

10.22034/jbar.2023.19577.4268

Sayed Ali Hosseini; Fereydoun omidi; ghasem rekabdar

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