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Volume & Issue: Volume 5, Issue 10, May 2014 
Number of Articles: 7

Research Paper

The role of brand equity on purchase intention of focusing on the self-centered level of the model of consumer psychology of brand

Pages 1-26

M. Tabatabaei Nasab; A. Noori; M. Ekhlas

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  • PDF 937.41 K

Evaluating the Benefits of Portfolio Diversification in Investment Management in Iran

Pages 27-46

G. mansorfar; P. piri; S. Pashae

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  • PDF 866.91 K

An Interaction Model for Supply Chain Relationships in small and medium-sized enterprises

Pages 47-70

L. Olfat; J. Bandad; M. Amiri; M. Barati

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  • PDF 1.11 M

Six Sigma, a new approach for evaluating service quality in SRM (Case Study: Yazd University)

Pages 71-96

R. Ebrahimzadah; R. Ebrahimzadah; M. Abolghasemi; S. Ahmadi

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  • PDF 1.39 M

Investigating the impact of restaurant atmospherics on satisfaction and behavioral intentions of customers

Pages 97-118

A. Shirazi; M. Malek; F. Basiri nejad; P. Radpour

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  • PDF 1.34 M

Explanation of the Factors Affecting the Erratically use of Business Information Systems

Pages 119-152

B. Sohrabi; M. Shamizanjani; Sh. Elahi; M. Sherkat

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  • PDF 813.99 K

Examining the impacts of Intellectual Capital on Iranian Banks’ revenue efficiency

Pages 153-181

R. Ghasemie; Z. Nematollahi

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  • PDF 732.43 K

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