This E-citizen compared to traditional citizen experiences a more modern life has more confidence for living in the age of information and communication; and will defend his/her citizen rights with more capability. Learning e-citizen skills increases the ability of using new communication technologies which in turn increases their readiness in employing electronic government facilities and services. In this way and with an aim of studying the factors influencing on e-city, after review of existing literature and interviews with experts of e-commerce, information and communication technology, the most important indicators of e-city establishment have been extracted and their important priorities have been determined by using a questionnaire from the point of view the IT active managers in the Yazd province. Results have been analyzed by the use of MADM techniques (both traditional and fuzzy) and the most important factors have also been determined and prioritized. Findings imply that factors such as e-procurement, e- transactions and long-term strategic thinking at the country macro-level are the factors with the highest importance in establishment of Yazd e-city from viewpoint of Information Technology managers and experts in Yazd province. Also, the two dimensions of IT governance and Customer Relationship Management have been identified as the most important dimensions.
morovati, A., keshvar shahi, M., & rastgar, M. (2011). Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations. Journal of Business Administration Researches, 3(6), 1-22.
MLA
ali morovati; mohammadkazem keshvar shahi; mahsa rastgar. "Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations", Journal of Business Administration Researches, 3, 6, 2011, 1-22.
HARVARD
morovati, A., keshvar shahi, M., rastgar, M. (2011). 'Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations', Journal of Business Administration Researches, 3(6), pp. 1-22.
VANCOUVER
morovati, A., keshvar shahi, M., rastgar, M. Investigating the relationship between Customer Based Brand Equity and Performance of Insurance Corporations. Journal of Business Administration Researches, 2011; 3(6): 1-22.
