The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabatabai University

2 M.A in Business Management, Faculty of Management and Accounting, Allameh Tabatabai University

Abstract

The aim of current study is to investigate emotional attachment between consumer and retailer on the consumers' intention to purchase. Emotional attachment is the same passion to retail, positive assessment of the retail and expressed interest in sale. Statistical population of the Present study is the customers of the Hyper star store. And using of Morgan table a sample of 384 people was selected for the study. This study is a survey type and for data collection the questionnaire has been used. In order to data analysis and model confirmation, structural equation and confirmatory factor analysis have been used. The results derived from the research assumptions indicate that the emotional attachment has a positive impact on consumers' intention to purchase. Also three variables: retail store image, perceived transactional value, and the consumers trust have an positive impact on emotional attachment. It also became clear that variable corporate social responsibility associations have no significant effect on emotional attachment.

Keywords

References

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