financial marketing mix 7ps inTehran stock exchange

Document Type : Research Paper

Authors

member of the board

Abstract

Abstract

The study on the financial marketing and its combined emphasis on the stock exchange and, in this regard, attempts to clarify the concept of financial marketing in exchange securities. The study is currently in Tehran Stock Exchange and the review in 1393. This study, descriptive study with qualitative approach (agreement of) is. Because this method is a method for obtaining information on attitudes, beliefs, opinions, behaviors or characteristics of the study population is a group of members. To analyze the data collected by interview from the capital market experts discussed. The results show that financial market exchange sex for sex real goods marketing goods and services markets are different. This type of marketing rather than the traditional marketing mix such as product, price, packaging, advertising and promotion, place and time of product delivery focus, focus on information. In fact, what is in the financial markets led to the decision, and a comprehensive easy access to information and analyze it. This leads not only to determine the correct price of shares and other securities by market participants to approach Price Zany shares worth it helps. This is important to the efficiency of the capital market in the country can help.

Keyword:
Financial marketing, marketing mix, Stock Exchange

Keywords

References

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Journal of Business Administration Researches
Volume 8, Issue 16
June 2017
Pages 233-283

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