Author Index

A

  • Abbaspour, Abolfazl Designing a Model of Fixed Internet Service Consumers’ Behavior and Customer-Centric Strategies: A Grounded Theory Study [Volume 18, Issue 43, 2026, Pages 50-67]
  • Ahmadi Yazdi, Ahmad Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]
  • Alipour Moghadam, alireza Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Ansari, Azarnoosh Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]

E

  • Ebrahimi, moein Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]

H

  • Hoshyar, Vajihe Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]

K

  • Kargar-Shouroki, Hedayat Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]
  • Kazemi, ali Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Konjkav Monfared, Amirreza Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]

L

  • Lotfizadeh, Fereshteh Designing a Model of Fixed Internet Service Consumers’ Behavior and Customer-Centric Strategies: A Grounded Theory Study [Volume 18, Issue 43, 2026, Pages 50-67]

M

  • Maleki, Bahareh Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Mehmannavazan, Soheila Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]
  • Mousavi, Mahmoud Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]

N

  • Norouzi, Hossein Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign) [Volume 18, Issue 43, 2026, Pages 149-172]

R

  • Ranjbarfard, Mina Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]
  • Rowshani, Kowsar Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]

S

  • Sangari, Negin Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]

T

  • Tabatabai-Nasab, Seyed Mohammad Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]

Y

  • Yazdani, Naser Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]

Z

  • Zakipour, Mehdi Designing a Model of Fixed Internet Service Consumers’ Behavior and Customer-Centric Strategies: A Grounded Theory Study [Volume 18, Issue 43, 2026, Pages 50-67]
  • Zare-Banadkouki, Abas Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]