Keyword Index

A

  • Adaptive Sales Behavior Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Aesthetics of Products The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Affective-Experiential route Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Applying Knowledge Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Augmented  constraint Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]

B

  • Bank Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Big data Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Brand awareness The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Brand equity The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Brand profitability The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Brand reputation The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Brand trust Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Business model Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Business performance Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Business strategy The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]

C

  • Children Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Collaborative Commercialization Strategy Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Competitive Advantage The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Consumer behavior Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Consumer behavior Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Consumer Goals The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Consumer perceived innovativeness (CPI) Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Consumer Reaction The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Consumer Uncertainty Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Content analysis Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Content analysis Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Continuous Improvement The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Coordination of sales and marketing strategies Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Core Competence The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Corporate social responsibility The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]
  • Corporate social responsibility Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Corporate social responsibility The Impact of Corporate Social Responsibility on Consumer Reaction with the Moderating Role of Corporate Core Competencies [Volume 13, Issue 25, 2021, Pages 447-473]
  • Corporate social responsibility The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Creating Knowledge Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]
  • Cross-border trade Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
  • Cross-functional Teams The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Customer Behavior Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Customer citizenship behavior Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Customer engagement The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Customer experience The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Customer Intention The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Customer lifetime value The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Customer Share The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]

D

  • Data mining The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Desire for re-attendance The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Desire to Pay More The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Digital shopping The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]

E

  • Economic value added The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Employee skills The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Entrepreneurial orientation The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Environmental attitude The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Ethical Branding Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Ethical marketing Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]
  • Execution strategy Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Experience The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]

F

  • Food Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Food Distribution Industry Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Foreign Household Appliances Customers Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Functional-Cognitive route Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Functional competence Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Future Consumer Behavior Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Fuzzy clustering Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Fuzzy cognitive mapping Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]

G

  • Green marketing The effect of environmental attitudes on the green purchasing behavior [Volume 13, Issue 25, 2021, Pages 529-556]
  • Grounded theory Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Grounded theory Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [Volume 13, Issue 26, 2021, Pages 455-475]
  • Grounded theory Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]

H

  • Hospitality Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Hotelling industry Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Human Resource Risk Management Strategies Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]

I

  • Impulse Buying Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Information Literacy The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
  • Innovation Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Innovative co-design The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Insurance The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Integrated management of electronic supply chain of goods The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Interpretive Structural Modeling Identifying, explaining, and ranking the factors affecting the social responsibility of iron ore mining companies in Yazd Province [Volume 13, Issue 25, 2021, Pages 297-329]
  • Involvement The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]

K

  • Khoshkpak The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • K-Means algorithm The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]
  • Knowledge Transfer Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]

L

  • Lean Management The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Loyalty The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • LRFM model The segmentation of insurance industry customers using clustering techniques and the LRFM communication model [Volume 13, Issue 25, 2021, Pages 557-585]

M

  • Mackenzie Approach Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Marketing Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Marketing Strategy Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Market Intelligence The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Market Share Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Market value added.  The moderating role of business strategy on the relationship between corporate social responsibility and companies’ economic performance [Volume 13, Issue 26, 2021, Pages 165-205]
  • Mental Involvement Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Mental Model Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Meta-heuristic algorithm Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Meta synthesis The impact of gamification on customer digital experience and customer engagement: A Meta-synthesis approach [Volume 13, Issue 25, 2021, Pages 395-418]
  • Mixed Method Research Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]
  • Model Explaining the Behavior Model for the Future Purchase of Household Appliances Buyers [Volume 13, Issue 25, 2021, Pages 159-184]

N

  • New Product Performance The impact of lean management on new product development performance [Volume 13, Issue 26, 2021, Pages 207-237]
  • Non-textbook publishing industry Pathology of ethical marketing in the field of children’s non- textbooks and introduction of a model for it [Volume 13, Issue 26, 2021, Pages 79-107]

P

  • Perceived quality Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Perceived Value Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Perceived Value The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Performance of Company The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]
  • Perishable items Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Positive effect Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches [Volume 13, Issue 26, 2021, Pages 1-34]
  • Purchase Commitment The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]
  • Purchase decision The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [Volume 13, Issue 26, 2021, Pages 343-369]
  • Purchase intention The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Purchase intention The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals [Volume 13, Issue 26, 2021, Pages 477-502]

Q

  • Quality of self-service Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]

R

  • Razi University The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • R&D The impact of firm level factors and labor level factors on the performance of small businesses [Volume 13, Issue 25, 2021, Pages 1-50]
  • Readiness Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Relationship Quality The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Reputation The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Retailers The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran [Volume 13, Issue 25, 2021, Pages 499-528]
  • Risk Assessment Matrix Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]
  • Risk Attitude Cognitive analysis of human resource risk management strategies based on managers' mental models and risk assessment matrix to improve business performance: A case study of knowledge-based companies [Volume 13, Issue 26, 2021, Pages 311-342]

S

  • SALES INCREASE Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Sales strategy Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [Volume 13, Issue 25, 2021, Pages 331-369]
  • Satisfaction The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Sensory marketing Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model [Volume 13, Issue 26, 2021, Pages 433-454]
  • Service industry Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Shopping Mall Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions [Volume 13, Issue 26, 2021, Pages 145-163]
  • Social Capital Management Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Social commerce The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Social Commerce Construction The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Social facilitation Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Social Media Designing a Customer Behavior Model for Online Social Media Using Big Databases [Volume 13, Issue 25, 2021, Pages 475-497]
  • Social Media Marketing Activity The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [Volume 13, Issue 26, 2021, Pages 533-560]
  • Social networks The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Sport Clubs The Impact of Relationship Quality on Customer’s Economic Behavior in the Sport Clubs of Arak [Volume 13, Issue 25, 2021, Pages 133-158]
  • Strategic alliance Performance of the collaborative commercialization strategy: Strategic alliance [Volume 13, Issue 26, 2021, Pages 267-290]
  • Strategic learning Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Strategic thinking Role of strategic thinking in increasing the innovation of companies: An emphasis on strategic learning [Volume 13, Issue 26, 2021, Pages 239-266]
  • Structural Equation Modeling Designing and Explaining the Readiness Model of Strategy Execution in Food products holding [Volume 13, Issue 25, 2021, Pages 187-208]
  • Structural equations The role of social networks on entrepreneurial orientation of students: A case study of Razi University [Volume 13, Issue 26, 2021, Pages 291-309]
  • Supplier empowerment The impact of suppliers’ empowerment on innovative co-designs and the role of market intelligence: analysis case study of beverage production companies in Iran [Volume 13, Issue 26, 2021, Pages 371-394]
  • Supply chain Designing a food supply chain network based on customer satisfaction under uncertainty [Volume 13, Issue 26, 2021, Pages 395-431]
  • Supply Chain Risk The effects of supply chain integrity management, supply chain risk management, and competitive advantages on the performance of companies: A case study of the National South Oilfields Company of Iran [Volume 13, Issue 26, 2021, Pages 61-78]

T

  • Taxonomy Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase [Volume 13, Issue 26, 2021, Pages 109-143]
  • Tourism Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]
  • Trade Providing a model to facilitate cross-border trade in Iran according to the grounded theory [Volume 13, Issue 26, 2021, Pages 35-60]
  • Trust Investigating the impact of bank customer readiness on their satisfaction with mediator role of perceived quality of self-service, trust and perceived value of customers [Volume 13, Issue 25, 2021, Pages 51-81]
  • Trust The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured [Volume 13, Issue 25, 2021, Pages 209-234]
  • Trust The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking [Volume 13, Issue 25, 2021, Pages 371-394]
  • Trust in brand The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them [Volume 13, Issue 25, 2021, Pages 235-260]

V

  • Value chain Measuring the hospitality experience (scale development and accreditation) and its impact on customer satisfaction [Volume 13, Issue 25, 2021, Pages 419-445]

W

  • Water market Investigating the factors that affect consumer behavior in social capital management and facilitates the implementation of water local markets [Volume 13, Issue 25, 2021, Pages 111-131]
  • Wheat Supply Chain Investigating the Prioritization of Knowledge Management Dimensions and their Relationship to Wheat Supply Chain Performance in the Government-run Trading Corporation of Iran [Volume 13, Issue 25, 2021, Pages 261-296]