Keyword Index

A

  • Arrogant behavior Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]

B

  • Brand equity The funtion of brand equity in social media marketing with customer response [Volume 16, Issue 36, 2024, Pages 184-200]
  • Burnout Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Buyer behavior Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]

C

  • Chain Stores Analyzing customers' arrogant behavior on employee burnout with the mediating role of organizational loyalty (Case of study: employees of Refah chain store in Ardabil province) [Volume 16, Issue 35, 2024, Pages 102-115]
  • Consumer behavior Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Consumer behavior Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Consumer behavior The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]
  • Content production challenges Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Customer Capital Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]

D

  • Developed and emerging firms Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Deviant behaviors Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]
  • Differentiation Strategy The effect of differentiation competitive strategy on export performance with positional advantage [Volume 16, Issue 35, 2024, Pages 1-18]
  • Digital marketing tactics Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Digital strategy Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]
  • Digital transformation Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]

E

  • E-commerce The role of Internet of Things dimensions in the development of e-commerce of Small and medium-sized enterprises [Volume 16, Issue 35, 2024, Pages 83-101]
  • Effectiveness of Key Account Management The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Electronic enterprises The role of Internet of Things dimensions in the development of e-commerce of Small and medium-sized enterprises [Volume 16, Issue 35, 2024, Pages 83-101]
  • Electronic marketing challenges Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Employees' Behavioral Performance Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Experience Economy Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]

F

  • Food Industry Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]

G

  • Game theory Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Green intrinsic and extrinsic Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]
  • Green Psychological climate Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]

H

  • Hedonic value Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [Volume 16, Issue 37, 2024, Pages 1-19]
  • Human Resource Management Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]

I

  • Improving the business environment Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Industrial marketing Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]
  • Insurance industry Signaling the challenges and exploring strategies to improve the sales performance of insurance agents [Volume 16, Issue 35, 2024, Pages 116-134]
  • Internal branding Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • International business performance Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • International Performance Success The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • International Readiness The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Internet of things The role of Internet of Things dimensions in the development of e-commerce of Small and medium-sized enterprises [Volume 16, Issue 35, 2024, Pages 83-101]

K

  • Key Account Management Performance The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]

M

  • Marketing Intelligence The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]
  • Marketing strategy selection Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Market performance The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Media marketing The funtion of brand equity in social media marketing with customer response [Volume 16, Issue 36, 2024, Pages 184-200]
  • Media selection challenges Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]

N

  • Nash bargaining solution Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Networking The Impact of International Entrepreneurship on Performance via International Readiness [Volume 16, Issue 35, 2024, Pages 176-197]

P

  • Perceived Brand Authenticity Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]
  • Perceived Ease of Use Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]

R

  • Relationship Quality The effect of relationship quality on market performance with key account management effectiveness and performance [Volume 16, Issue 36, 2024, Pages 146-161]
  • Repurchase Intention Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Reputation Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]
  • Retail Therap Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [Volume 16, Issue 35, 2024, Pages 57-82]
  • Retail Therapy Designing a model for retail therapy [Volume 16, Issue 35, 2024, Pages 135-154]
  • Retail Therapy The effect of corporate image by consumer ethnocentrism on purchase intention [Volume 16, Issue 35, 2024, Pages 39-56]

S

  • Sales deviation Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]
  • Salesforce performance Signaling the challenges and exploring strategies to improve the sales performance of insurance agents [Volume 16, Issue 35, 2024, Pages 116-134]
  • Sales increase strategies Signaling the challenges and exploring strategies to improve the sales performance of insurance agents [Volume 16, Issue 35, 2024, Pages 116-134]
  • Seller behavior Antecedents and consequences pattern of positive and negative behaviors in sales [Volume 16, Issue 36, 2024, Pages 99-125]
  • Small and medium enterprises The role of Internet of Things dimensions in the development of e-commerce of Small and medium-sized enterprises [Volume 16, Issue 35, 2024, Pages 83-101]
  • Small and medium enterprises Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]
  • Strategic orientations dimensions Strategic orientations and digital marketing tactics in the international business performance of developed and emerging companies [Volume 16, Issue 36, 2024, Pages 58-79]
  • Strategy Evaluating the Status of Success and Desirability of Digital Strategies in Iran's Banking Industry [Volume 16, Issue 35, 2024, Pages 19-38]
  • Strategy development challenges Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers [Volume 16, Issue 36, 2024, Pages 1-19]
  • Supply chain Pattern’s negotiations and bargaining in the supply chain based on the Nash Bargaining Solution [Volume 16, Issue 35, 2024, Pages 155-175]
  • Supply chain Designing and development the pattern of buyers' persuasion in industrial marketing [Volume 16, Issue 36, 2024, Pages 126-145]
  • Sustainable innovation Explaining the role of green psychological climate on sustainable innovation with internal and external green motivations [Volume 16, Issue 36, 2024, Pages 20-37]

T

  • Tourism industry Customer capital reinventing with experience economy approach [Volume 16, Issue 36, 2024, Pages 162-183]
  • Trust in vendor Repurchase Intention in E-commerce Websites [Volume 16, Issue 36, 2024, Pages 38-57]

W

  • Work Engagement Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [Volume 16, Issue 36, 2024, Pages 80-98]