Keyword Index

A

  • Augmented Reality Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign) [Volume 18, Issue 43, 2026, Pages 149-172]

B

  • Big data Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping [Volume 18, Issue 43, 2026, Pages 117-148]
  • Biophilic Marketing Biophilic Marketing: Analyzing Strategic Implications in Startups [Volume 18, Issue 43, 2026, Pages 214-235]
  • Brand ambassador Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Brand Coolness Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign) [Volume 18, Issue 43, 2026, Pages 149-172]
  • Brand Heritage" Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]
  • Brand image Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Brand Nostalgia" Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]
  • Bullwhip effect Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping [Volume 18, Issue 43, 2026, Pages 117-148]
  • Business intelligence Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping [Volume 18, Issue 43, 2026, Pages 117-148]

C

  • Circular Economy Development Biophilic Marketing: Analyzing Strategic Implications in Startups [Volume 18, Issue 43, 2026, Pages 214-235]
  • City of Yazd Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]
  • Clever brand Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Competitiveness Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Consumer behavior Designing a Model of Fixed Internet Service Consumers’ Behavior and Customer-Centric Strategies: A Grounded Theory Study [Volume 18, Issue 43, 2026, Pages 50-67]
  • Consumer behavior Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]
  • Consumer Engagement" Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]
  • Creating a brand identity Biophilic Marketing: Analyzing Strategic Implications in Startups [Volume 18, Issue 43, 2026, Pages 214-235]
  • Customer experience Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]

E

  • Export Markets Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]

F

  • Fuzzy cognitive mapping Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping [Volume 18, Issue 43, 2026, Pages 117-148]

I

  • Ideal self-concept Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Immersion Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]

K

  • Keywords: Purchase decision Analysis of the Effect of Brand Ambassador on Purchase Decision with Emphasis on the Mediating Role of Brand Image and Customer Self-Concept (Case of Study: Customers of the Brand Clever) [Volume 18, Issue 43, 2026, Pages 196-213]
  • Knowledge-based companies Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]

M

  • Marketing Excellence Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Market Knowledge Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Market Knowledge Competence Reexamining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 18, Issue 43, 2026, Pages 173-195]
  • Meta synthesis Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]
  • Metaverse Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]
  • Metaverse Marketing Analyzing the Drivers, Dimensions, and Outcomes of Business Marketing in the Metaverse [Volume 18, Issue 43, 2026, Pages 1-27]
  • Mindset Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]
  • Multicultural Talents Biophilic Marketing: Analyzing Strategic Implications in Startups [Volume 18, Issue 43, 2026, Pages 214-235]

P

  • Perceived Brand Authenticity" Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]
  • Productivity Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]
  • Productivity Management System Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]
  • Productivity Maturity Model Maturity Analysis of Productivity Management System in Knowledge-based Companies (Studied Case: Shouka Iranian Company in Yazd Province) [Volume 18, Issue 43, 2026, Pages 68-88]
  • Psychological Brand Ownership" Investigating the impact of brand heritage and nostalgia on psychological brand ownership and consumer engagement with the mediating role of perceived brand authenticity [Volume 18, Issue 43, 2026, Pages 89-116]

S

  • Start-up Businesses Biophilic Marketing: Analyzing Strategic Implications in Startups [Volume 18, Issue 43, 2026, Pages 214-235]
  • Structural Equation Modeling Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign) [Volume 18, Issue 43, 2026, Pages 149-172]
  • Supply chain Explaining of reduction of supply chain bullwhip effect using new technologies of big data, business intelligence and fuzzy cognitive mapping [Volume 18, Issue 43, 2026, Pages 117-148]

T

  • Typology Identification and analysis of the mindsets of consumers in the city of Yazd and providing a typology of their purchasing behavior [Volume 18, Issue 43, 2026, Pages 28-49]

W

  • Willingness to Pay More Investigating the Effect of Augmented Reality Experiences on Brand Coolness and Willingness to Pay More (Case Study: Shahr Farsh Campaign) [Volume 18, Issue 43, 2026, Pages 149-172]