A
-
Advertising
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Alignment
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
B
-
Brand
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Brand association
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand awareness
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand equity
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Brand identification
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
Brand personality
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Business strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
C
-
Chain Stores
Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
-
Competitive Advantage
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Consumer response
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Customer life cyclevalue
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
-
Customer segmentation
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
D
-
Developing of E_Commerce
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
E
-
Electronic Commerce
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
-
Electronic Word of Mouth Marketing
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
G
-
G29
Customers' Expectations measurement model
based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
-
Grounded theory
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
I
-
Impulse Buying
Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
-
I.R. Iran Automotive Industry
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
K
-
Key customers
Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
M
-
Manufacturing Strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Market-driving orientation
surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
-
Marketing
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Marketing Strategy
Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
-
Market orientation
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Motivation
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
N
-
Non governmental organizations
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
O
-
Organization factors
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
P
-
Perceived quality
The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
-
Performance
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
Q
-
Qualitative Methodology
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
R
-
Risk Weighted Assets
Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]
S
-
Scanning competitive intelligence
Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
-
Service Marketing Mix
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Services
The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
-
Social networks
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
-
Structural Equation Modeling
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
-
Sustainable Marketing
Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]
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