Keyword Index

A

  • Advertising The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Alignment Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]

B

  • Brand The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Brand association The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand awareness The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand equity The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Brand identification The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Brand personality The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Business strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]

C

  • Chain Stores Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • Competitive Advantage Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Consumer response The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Customer life cyclevalue Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]
  • Customer segmentation Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]

D

  • Developing of E_Commerce surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]

E

  • Electronic Commerce surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Electronic Word of Mouth Marketing The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]

G

  • G29 Customers' Expectations measurement model based on their perception [Volume 6, Issue 12, 2014, Pages 115-136]
  • Grounded theory Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]

I

  • Impulse Buying Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [Volume 6, Issue 11, 2014, Pages 147-182]
  • I.R. Iran Automotive Industry Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]

K

  • Key customers Customer segmentation based on customer lifelong value analysis [Volume 6, Issue 12, 2014, Pages 1-18]

M

  • Manufacturing Strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Market-driving orientation surveying the factors that affect electronic commerce in appliance industry [Volume 6, Issue 11, 2014, Pages 53-84]
  • Marketing The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Marketing Strategy Developing a Theoretical Model for Alignment of Production Strategy, Marketing Strategy, and Business Strategy using Grounded Theory (Case study: Pishgamane KavirGroup) [Volume 6, Issue 11, 2014, Pages 85-104]
  • Market orientation Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Motivation The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]

N

  • Non governmental organizations The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]

O

  • Organization factors Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]

P

  • Perceived quality The role of customer based brand equity in the effect of advertising on consumer response [Volume 6, Issue 12, 2014, Pages 137-148]
  • Performance The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]

Q

  • Qualitative Methodology Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]

R

  • Risk Weighted Assets Banks' Risk Weighted Assets and Cross-Section Stock Return [Volume 6, Issue 12, 2014, Pages 101-114]

S

  • Scanning competitive intelligence Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) [Volume 6, Issue 11, 2014, Pages 27-52]
  • Service Marketing Mix The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Services The Mixture of Marketing Functions in Fundamental Teaching Institutes at Service Development [Volume 6, Issue 12, 2014, Pages 19-42]
  • Social networks The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [Volume 6, Issue 12, 2014, Pages 75-100]
  • Structural Equation Modeling The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [Volume 6, Issue 11, 2014, Pages 105-124]
  • Sustainable Marketing Designing a Model for Realization of Sustainable Marketing in I.R. Iran Automotive Industry with Emphasis on Effective Marketing Models [Volume 6, Issue 11, 2014, Pages 1-26]