Explanation of the Compulsive Buying Behavior

Document Type : Research Paper

Authors

1 Assistant Professor of Production and Operations Management, Department of Accounting , Bu-Ali Sina Faculty of Economics and social sciences, Hamedan, Iran

2 Assistant Professor, Management Department, Faculty of Razan Management and Accounting, Bu-Ali Sina University, Hamedan, Iran

3 Master's Degree in Business Administration, Management Department, Faculty of Management, Ganjnameh Institute of Higher Education, Hamedan, Iran

Abstract

Compulsive buying is described as a chronic and repeatable purchase, which is an initial and primary response to negative events or feelings. The current research is an applied type in terms of its purpose and a descriptive survey in terms of nature. It aims to identify the individual, family and environmental factors affecting the behavior of compulsive buying among women in the city of Khorram Abad. The statistical sample of the study consisted of 384 people who were selected through the random sampling method. In order to identify the main factors affecting purchasing insanity, previous studies were reviewed and questionnaires were designed and analyzed using the Structural Equation Modeling (LISREL) software. According to the results, all three main factors, namely personal, family and environmental factors, affect the behavior of compulsive buying. Also, all the studied variables except for age have an effect on shopping insanity. The corresponding hypotheses were, thus, confirmed.

Keywords


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