The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior

Document Type : Research Paper

Authors

1 Associate Professor, Department of Management, Ilam University, Ilam, Iran

2 Assistant Professor, Department of Management, Ilam University, Ilam, Iran

3 Master of Marketing Management, Ilam University, Iran

Abstract

Ehical consumption behavior leads to final consumer satisfaction with buying and consuming goods and services. Thus, we studied the effect of ethical consumption incentives relations through ethical consumption behavior on satisfaction with the purchase of clothes consumers in Ilam, Khoramabad and Kermanshah. This research is a survey-based study and is considered as an extension of application. statistical society are all of the clothes consumers in the 3 cities mentioned earlier, which a sample of 384 people has been chosen through Morgan table with stratified sampling method. Questionnaires information gathered and its validity confirmed and all variables of the research‘s reliability got confirmed by Cronbach‘s coefficient alpha. The findings of the research have shown that ethical consumption incentives effect on satisfaction with the purchase both directly and through ethical consumption behavior.

Keywords

References

Abdollahian, S& Forouzandeh, K, (1390).Customer Orientation and its Importance for Organizations, Transportation and Development, No. 50, pp. 72-60.
Abdul Qader, A,(1390).  Labor Law in Islam, Quarterly Journal of Law Research, Vol. 1, No. 1, Translated by: Khodadad Ehsani, pp. 185-166.
Adel, A, (1381). Path Analysis and Reasoning in Management, Qom Higher Education Complex Journal, Vol. 4, No. 15, pp. 89-72.
Albert, N. & Valette-Florence, P. (2010). “Measuring the love feeling for a brand using interpersonal love items, Journal of Marketing Development and Competitiveness, 1( 5), pp. 63-57.
Aref, D,(1394). A Comparison of Aesthetic Approaches to Production and Consumption in Marxist and Postmodernist Thoughts, Two Philosophical Quarterly Journals, Vol. 1, No. 73, pp. 110–85.
Benzencon, valery and Bill, sam(2010), Ethical products and consumer involvement: what is new?, European Journal of Marketing, Vol. 44 No. 9/10, pp. 1305-1321.
Bowen, H.T. & Chen, S.L. (2007). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 213-217.
Cheng, E., Burns, L. D., Francis, S. K. (2000). “Gender differences in the dimensional structure of apparel shopping satisfaction among korean consumption: the role of hedonic shopping value”, Clothing and Textiles Reaserch Journal, 22, pp.187.
Crane, Andrew and Dirk Matten, (2004), Business Ethics, Oxford: OUP.
Deng, Z., Lu, Y., Kee, W. K. & Zhang, J. (2010). “Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China”, International Journal of Information Management, 30 (4), pp. 289-300.
Eagleton, T, (1383). Marx and Liberty, Tehran: Ag Publishing, Translated by: Akbar Masoumbeigi.
EbrahimiNejad, M& Shawal, A,(1391). Investigating the Relationship between Business and Customer Ethics (Case Study: Diamond Desert Tile Company), Management Studies in Iran, Volume 16, pp. 20-20.
Gourville, J. T. (2006). Eager sellers stony buyers: understanding the psychology of new-product adoption. Harvard Business Review, Pp. 99-106.
Goodwin, H. and Francis, J. (2003), “Ethical and responsible tourism: consumer trends in the  Journal of Vacation Marketing, Vol. 9 No. 1, pp. 271-284.
Grewal, D. & Iyer, G. R. & Gotlieb, J. & Levy, M. (2007). Developing a deeper understanding of post-purchase perceived risk and behavioural intentions in a service setting. Journal of the Academy of Marketing Science, Vol. 35, No. 2, Pp. 250-8.
Hashemi, M. Toliabi, Z& Pourasharraf, Y, (1394). Investigating the Relationship between Environmentalism and Social Responsibility among University Students of Ilam City, M.Sc. in Business Management, University Ilam.
Hashemzadeh, A, (1392). Consumption as a Moral Verb (Critical Reading of Philosophical Approaches to Consumption), Journal of Revelation Ethics, Volume 3, Issue 7, pp. 102-72.
Heidarzadeh, K& Hassani Parsa, E,(1391). Investigating the Impact of Pleasant Values on Consumer Shopping Behavior, Marketing Journal, No. 17, pp. 18-35.
He´le`ne Cherrier.(2007).” Ethical consumption practices Co-production of self-expression and social recognition”, Journal of Consumer Behaviour, 6: 1–15.
Iain Andrew Davies, Sabrina Gutsche, (2016) "Consumer motivations for mainstream “ethical” consumption", European Journal of Marketing, Vol. 50 Issue: 7/8, pp.1326-1347.
Isabelle Szmigin and Marylyn Carrigan (2005) ,"Exploring the Dimensions of Ethical Consumption", in E -European Advances in Consumer Research Volume 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden : Association for Consumer Research, Pages: 608-613.
Jamshidian, M, (1394). Investigating the Impact of Satisfaction and Trust on Customer Loyalty in Service Organizations (Case Study: National Bank Branches in Arak), Journal of Marketing Management, No. 28, pp. 15-30.
Javanmard, J& Hosseini, S, (1392). Determining the Relationship between His Subject's Image of the Store, Distance, Customer Satisfaction and Customer Behavioral Intentions (Case Study: Chain Stores in Tehran), Volume 8, Number 20, Autumn, pp. 85-101.
Jodariali, M& Mirmezi, H, (1392). Islamic Model of Consumer Ethics, Islamic Economics Research Quarterly, Vol. 12, No. 46, pp. 34-5.
Kalantari, A, (1387). Islam and the Pattern of Consumption, Qom, Bookstore Institute.
Khurram Sharif , (2016),"Investigating the key determinants of Muslim ethical consumption behaviour  amongst affluent Qataris ", Journal of Islamic Marketing, Vol. 7 Iss 3 pp. 303 – 330.
Kim Humphery(2017). The accidental enterprise: Ethical consumption as commerce, Geoforum 85 , 92–100.
Lee, K. C. & Chung, N. (2009). “Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective”, Interacting with Computers, 21(5/6), pp. 385-392.
Liang, R.D. and Zhang, J.S. (2012). The effect of service interaction orientation on customer satisfaction and behavioral intention: The moderating effect of dining frequency. Asia Pacific Journal of Marketing and Logistics, Vol. 24, pp. 153-170.
Mahdieh, O. Raham, S& Siabidzadeh, M,(1395). Investigating Factors Affecting Ethical Behavior in Consumer, Ethical Researches, Volume 6, Issue 3, pp212-190.
Maleki, A& Darabi, M,(1387). Different Methods of Measuring Customer Satisfaction, Journal of Automotive Engineering and Related Industries, Vol. 1, No. 3.
Matthew Adams and Jayne Raisborough(2010),” Making a difference: ethical consumption and the everyday”, The British Journal of Sociology, Volume 61 Issue 2, pp. 256-274.
Nalchikasaki, A. Rasulian, M.& Bujari, H, (1391). Investigating Consumer Purchasing Behaviors toward External Brands versus Domestic Brands, Development and Transformation Management, No. 8, pp. 56-47.
Pratten, J. D. (2004). “Customer satisfaction and waiting staff”, International of Contemporary Hospitality Management, 16 (6), pp. 385-388.
Rahimnia, F. Kafashpour, A. Feyzeh& Mohammadi, S,(1393). Investigating the Effect of Brand Differentiation and Prestige on Customer Loyalty through Customer Identification with the Brand (Case Study: Toyota Dealership Customers), Journal of Marketing Research Novin, Fourth Year, Third Issue, pp. 16.
Romu, H. (2009), “Ethical consumption as an identity project – a narrative approach to Finnish ethical consumers’ identity construction”, available at: aaltodoc.aalto.fi/handle/123456789/320.
Scientific, M, (1387). Ethics in Business: Ethical Guidelines for Success in Business, Iran Trade Promotion Organization, Tehran, Business Publishing Company.
Seyyedi, A& Paknejad, E,(1394). The Relationship between Manufacturers' Ethical Criteria and Consumer Behavior, Ethics in Science and Technology, Tenth Year, No. 2.
Seyed Ali Reza,S,(1384).  The Role of Ethics in Consumer Behavior, Manager of Instrumentation, Eighth Year, No. 17, pp126-120.26.
Singh, J. & Kaur, G. (2011). “Customer satisfaction and universal banks: An empirical study”, International Journal of Commerce and Management, 21 (4), pp. 327-348.
Unal, S., Aidn, H., (2013), An Investigation on the Evaluation of the Factors Affecting Brand Love, Procedia - Social and Behavioral Sciences 85 –76, 92.
Veronika A. Andorfer, Ulf Liebe, (2015). Do information, price, or morals influence ethical consumption? A natural field experiment and customer survey on the purchase of Fair Trade coffee, Social Science Research 52, 330–350.
Witkowski, T.H. and Reddy, S. (2010), “Antecedents of ethical consumption activities in Germany and the United States”, Australasian Marketing Journal, Vol. 18 No. 1, pp. 8-14.
Journal of Business Administration Researches
Volume 12, Issue 24
March 2021
Pages 77-105

Files

Share

How to cite

Statistics