Explain export performance with export commitment

Document Type : Research Paper

Authors

1 Associate Professor, Faculty of Management, University of Tehran

2 Master of Business Administration in Finance, Faculty of Economics, Management and Administrative Sciences, Semnan University

3 PhD students in International Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University

Abstract

With increasing competition in the field of marketing, exports and the efforts of export companies to capture the market is constantly changing, identifying the factors that affect export performance increases the benefits of export companies. Therefore, the purpose of this study is to investigate the effect of effective organizational factors (market-oriented, competitor-centered, customer-centric and quality of relationships) on export performance mediated by companies' export commitment. The research is descriptive-causal in terms of method. The research community is 80 active export companies in Khorramshahr. Census method and standard questionnaires were used to collect data. The validity of the questionnaire was confirmed by content method and convergent and divergent validity and the reliability of the questionnaire was based on Cronbach's alpha and composite reliability. The test of research hypotheses is based on structural equation modeling. The results of data analysis indicate the confirmation of the relationship and correlation between the three factors of market-oriented, customer-oriented and competitor-oriented with export performance and non-confirmation of the quality of relationships on export performance. Also, the mediating role of organizational commitment in the relationship between 4 internal factors on export performance in relationships (except the relationship between relationship quality and performance) was confirmed.

Keywords

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Journal of Business Administration Researches
Volume 12, Issue 23
November 2020
Pages 85-114

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