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Explanation of Commercial Metaverse Components on Customers' Mental image, Attitudes, and Purchase Intention

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An innovative approach to using soft systems methodology in solving the problem of tax evasion

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Identifying and prioritizing marketing functions and dysfunctions with a systematic approach

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Analyzing the delightful Ccustomer experience in e-Shopping entrepreneurial marketing

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The impact of corporate entrepreneurship, digital transformation, and business innovation on the performance of small and medium-sized commercial enterprises

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Developing a Scale to Measure Destination-Country Image

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The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media

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Explaining the pattern Customer’s Loyalty in the Phygital Retail Experience

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