Author = Masoud Keymasi
A systematic literature review of open business models

Volume 14, Issue 30, March 2023, Pages 231-261

10.22034/jbar.2023.17844.4124

Mohammad Ali Shahhoseini; Fahimeh Mollaahmadi; Nima Mokhtarzadeh; Masoud Keymasi


Usability of Online Bank Interface Analysis Based on Eye Tracking Experiment and Self-report

Volume 12, Issue 23, November 2020, Pages 391-416

10.22034/bar.2020.11833.3075

Masoud Keimasi; Ehsan Abedi; Banafsheh Seyyed Kobari; Rosa Hendijani


The Determinants of Choosing Endorser in Iranian Campaigns

Volume 10, Issue 20, February 2019, Pages 283-307

10.29252/bar.2019.1330

Sepideh Nasiri; Masoud Keymasi; Negar Sammaknejad; Tahmours Hasangholi Pouryasouri